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An Author’s Guide to Goodreads
Hi!
Patrick Brown Bella Andre
director, author marketing at Goodreads bestselling author, The Sullivans series
18 Million members
18 Million members
570 Million books shelved
18 Million members
570 Million books shelved
24 Million reviews
Confidential
74,000 Authors
James Patterson
EL James
Paulo Coelho
Diana Gabaldon Margaret Atwood
Neil Gaiman
Jennifer WeinerNicholas Sparks John Grisham Deborah Harkness
John Green
photo by StatueLibertyNPS
Build your platform
Engage!
Engage!
311 members 200+ comments
Videos & Polls!
make your group more engaging
Using Goodreads Day-to-Day
Shelve some books
Using Goodreads Day-to-Day
Update your fans
Using Goodreads Day-to-Day
Update your fans
Using Goodreads Day-to-Day
Update your fans
Using Goodreads Day-to-Day
Update your fans
Using Goodreads Day-to-Day
Update your fans
Using Goodreads Day-to-Day
Update your fans
Um...
Um...hello?!
Um...hello?!
Get people talking
photo by Jesse Chan-Norris http://jcn.me
Your goal is to get reviews,
especially early in the life of your book.
Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
Your goal is to get reviews,
especially early in the life of your book.
Reviews help new readers discover your book
They help readers decide to read your book
Goodreads reviews work harder for you
What Happens on Goodreads ...
Doesn’t Stay on Goodreads
Goodreads Reviews Shared on
Giveaways Help Kick Start Book Discovery
6/28/12 8/17/12 10/6/12 11/25/12 1/14/13 3/5/13 4/24/13
150
0
50
100
BooksAdded
Giveaways encourage people to Add the Book.
Some Tips to Make Your Giveaway
GREAT
Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
• Offer more books: more books = more reviews
Some Tips to Make Your Giveaway
GREAT
• Start early: 3 to 5 months pre-publication
• Give it time: run giveaway at least 1 month
• Offer more books: more books = more reviews
• Do it again: run multiple giveaways for each title
Use the giveaway widget on your blog, Facebook page,
or website to encourage your fans to enter.
Amplify your reach.
Self-serve ads can be targeted by author and genre.
Giveaways with ads attract 56% more entries than giveaways without ads.
Add a call to action like “add to my books!” or “enter to win.”
What are the
3 things
do you think Goodreads authors
should absolutely do?
So, Bella...
What are the
3 things
you’re going to do now?
So, Bella...
Useful Links
http://www.goodreads.com/author/how_to
Useful information on how to do anything and everything
in the Goodreads Author Program, including links to
giveaways, featured author groups, and more.
http://www.slideshare.net/GoodreadsPresentations
Previous presentations we’ve given, as well as
several slideshow tutorials.
http://www.goodreads.com/author/program
Information about the Author Program, including who is
eligible and how to join. If you’re not yet a
Goodreads Author, this is a very useful page.
Patrick Brown
Director, Community
pbrown@goodreads.com
twitter.com/patrickrbrown

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uPublishu 2013 Goodreads Presentation