uPublishu 2013 Goodreads Presentation

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uPublishu 2013 Goodreads Presentation

  1. 1. An Author’s Guide to Goodreads
  2. 2. Hi!Patrick Brown Bella Andredirector, author marketing at Goodreads bestselling author, The Sullivans series
  3. 3. 18 Million members
  4. 4. 18 Million members570 Million books shelved
  5. 5. 18 Million members570 Million books shelved24 Million reviews
  6. 6. Confidential74,000 AuthorsJames PattersonEL JamesPaulo CoelhoDiana Gabaldon Margaret AtwoodNeil GaimanJennifer WeinerNicholas Sparks John Grisham Deborah HarknessJohn Green
  7. 7. photo by StatueLibertyNPSBuild your platform
  8. 8. Engage!
  9. 9. Engage!
  10. 10. 311 members 200+ comments
  11. 11. Videos & Polls!make your group more engaging
  12. 12. Using Goodreads Day-to-DayShelve some books
  13. 13. Using Goodreads Day-to-DayUpdate your fans
  14. 14. Using Goodreads Day-to-DayUpdate your fans
  15. 15. Using Goodreads Day-to-DayUpdate your fans
  16. 16. Using Goodreads Day-to-DayUpdate your fans
  17. 17. Using Goodreads Day-to-DayUpdate your fans
  18. 18. Using Goodreads Day-to-DayUpdate your fans
  19. 19. Um...
  20. 20. Um...hello?!
  21. 21. Um...hello?!
  22. 22. Get people talkingphoto by Jesse Chan-Norris http://jcn.me
  23. 23. Your goal is to get reviews,especially early in the life of your book.
  24. 24. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your book
  25. 25. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your book
  26. 26. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your book
  27. 27. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your bookThey help readers decide to read your book
  28. 28. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your bookThey help readers decide to read your book
  29. 29. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your bookThey help readers decide to read your book
  30. 30. Your goal is to get reviews,especially early in the life of your book.Reviews help new readers discover your bookThey help readers decide to read your bookGoodreads reviews work harder for you
  31. 31. What Happens on Goodreads ...Doesn’t Stay on GoodreadsGoodreads Reviews Shared on
  32. 32. Giveaways Help Kick Start Book Discovery6/28/12 8/17/12 10/6/12 11/25/12 1/14/13 3/5/13 4/24/13150050100BooksAdded
  33. 33. Giveaways encourage people to Add the Book.
  34. 34. Some Tips to Make Your GiveawayGREAT
  35. 35. Some Tips to Make Your GiveawayGREAT• Start early: 3 to 5 months pre-publication
  36. 36. Some Tips to Make Your GiveawayGREAT• Start early: 3 to 5 months pre-publication• Give it time: run giveaway at least 1 month
  37. 37. Some Tips to Make Your GiveawayGREAT• Start early: 3 to 5 months pre-publication• Give it time: run giveaway at least 1 month• Offer more books: more books = more reviews
  38. 38. Some Tips to Make Your GiveawayGREAT• Start early: 3 to 5 months pre-publication• Give it time: run giveaway at least 1 month• Offer more books: more books = more reviews• Do it again: run multiple giveaways for each title
  39. 39. Use the giveaway widget on your blog, Facebook page,or website to encourage your fans to enter.
  40. 40. Amplify your reach.Self-serve ads can be targeted by author and genre.Giveaways with ads attract 56% more entries than giveaways without ads.Add a call to action like “add to my books!” or “enter to win.”
  41. 41. What are the3 thingsdo you think Goodreads authorsshould absolutely do?So, Bella...
  42. 42. What are the3 thingsyou’re going to do now?So, Bella...
  43. 43. Useful Linkshttp://www.goodreads.com/author/how_toUseful information on how to do anything and everythingin the Goodreads Author Program, including links togiveaways, featured author groups, and more.http://www.slideshare.net/GoodreadsPresentationsPrevious presentations we’ve given, as well asseveral slideshow tutorials.http://www.goodreads.com/author/programInformation about the Author Program, including who iseligible and how to join. If you’re not yet aGoodreads Author, this is a very useful page.
  44. 44. Patrick BrownDirector, Communitypbrown@goodreads.comtwitter.com/patrickrbrown

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