Building a Platform on Goodreads

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This presentation details best practices for authors looking to build a platform on Goodreads. It includes information about the Goodreads Author Program, some tips and tricks, and a few case studies.

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Building a Platform on Goodreads

  1. 1. Building a Platform on Goodreads
  2. 2. Deep Reading Data 250,000,000 470 million books shelved, 210 million 200,000,000 growing at 20 million a month 150,000,000Books Shelved 107 million 100,000,000 50,000,000 0 2008 2009 2010 2011 2012
  3. 3. photo by o5com7 million books discovered a month (added to to-read) Every second... 4 books are discovered on Goodreads
  4. 4. photo by StatueLibertyNPSBuild your platform
  5. 5. Goodreads Author Program 60,000 AuthorsJennifer Egan E.L. James Diana Gabaldon Neil Gaiman Veronica RothGillian Flynn Meg Cabot Patrick Rothfuss James Patterson Anne Lamott
  6. 6. Make your author profile stand out! Add your blog
  7. 7. Make your author profile stand out! Shelve some books
  8. 8. Make your author profile stand out! Update your fans
  9. 9. photo by Jesse Chan-Norris http://jcn.meGet people talking
  10. 10. Your goal is to get reviews,especially early in the life of your book. Reviews help new readers discover your book They help readers decide to read your book Goodreads reviews work harder for you
  11. 11. What Happens on Goodreads ... Doesn’t Stay on GoodreadsGoodreads Reviews on Goodreads Updates Shared on
  12. 12. Giveaways Help Kick Start Book Discovery
  13. 13. Multiple giveaways generate buzz 300 250 200Books Added 150 100 Publication Date: May 21, 2013 50 0 9/10/12 9/30/12 10/20/12 11/9/12 11/29/12 12/19/12 1/8/13 1/28/13
  14. 14. Tips for a Successful Giveaway Start early Three months pre-publication is ideal. Give it time Run your giveaway for at least a month. Offer as many books as you can The more books you offer, the more reviews you’re likely to get.Use the widget!Promote your giveaway on Facebook, your blog,and your Website.
  15. 15. Amplify Your Reach Target your adSelf-serve ads can be targeted by author and genre.
  16. 16. Meet your readers
  17. 17. Join groups to build your network Groups are a great place to meet readers. Be sure to join as a reader first and discuss books you’re passionate about, not just your own book.
  18. 18. Bringing it all together
  19. 19. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  20. 20. Mini Influencers Spread the Word
  21. 21. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  22. 22. A Taste Based AlgorithmIf you liked these books, thousands of other readers liked these similar books…
  23. 23. Finding an Audience From Scratch 160 Republished by S&S 140 4. Listopia 120People who added to "to-read" 100 80 3. Recommendations 1. Giveaways 60 40 Published 2. Influencers 20 0 Feb Mar Apr May Jun July Aug Sep
  24. 24. Listopia Allows for Browsing & Discovery
  25. 25. Mini Influencers Spread the Word
  26. 26. Mini Influencers Spread the Word 300 Acquired by Harper Collins 250 200 Books Shelved 150 100 Publication 50 0 5/3/12 5/16/12 5/30/12 6/13/12 6/27/12 7/11/12 7/25/12 8/7/12 8/20/12 9/2/12 9/15/12 9/29/12 10/14/12 Date
  27. 27. Mini Influencers Spread the Word
  28. 28. Useful Links http://www.goodreads.com/author/program Information about the Author Program, including who is eligible and how to join. If you’re not yet a Goodreads Author, this is a very useful page. http://www.goodreads.com/author/how-to Useful information on how to do anything and everything in the Goodreads Author Program, including links to giveaways, featured author groups, and more.http://www.slideshare.net/GoodreadsPresentations Previous presentations we’ve given, as well as several slideshow tutorials.
  29. 29. Patrick Brown Director of Communitytwitter.com/patrickrbrown

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