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YOUR BOOK BY
YOU
GETTING FOUND!
THE TRANSITION FROM WRITER
TO MARKETER ISN’T EASY
AND THE LIFE OF A PROFESSIONAL
AUTHOR DOESN’T ALWAYS JIBE WITH THE
LIFE OF A PROFESSIONAL MARKETER
Professional Writer
• W...
WHAT ARE YOUR PUBLISHING
GOALS?
Build a writing
Career?
Satisfy a lifelong
ambition?
Live off your
book sales?
IF YOU JUST WANT TO WRITE, YOU
STILL NEED A BASIC DISCOVERABILITY
WEB BUILT
4 TENETS OF AUTHOR
DISCOVERY
Author
discovery
Get
found
Get
feedback
Get
fans
Get
Famous
TO BE FOUND DIGITALLY, YOU MUST
BE EVERYWHERE YOUR READERS ARE
Author
Discovery
E-mail
inbox
Search
engines
Book
distribut...
WHILE AT THE SAME TIME ATTRACTING
THEM INTO YOUR WEB LIKE A SPIDER
TO A FLY
Your
book’s
buy page
Product,
price,
promotion...
IS YOUR DISCOVERABILITY WEB STRONG
ENOUGH TO PULL PROSPECTIVE READERS
TO YOUR BUY PAGE?
Your
Book’s
buy
page
Great
Product...
GET FOUND TOPICS
Your Story
Reason to Believe
Discoverability
Pricing and Promotions
GETTING FOUND
Your Story
Reason to Believe
Discoverability
Pricing and Promotions
YOUR BOOK:
WHAT’S YOUR STORY?
• What you are selling
• Yourself
• Your book
• What is the link between your personal story...
YOUR AUTHOR PROFILE
• Who are you?
• What activities are
you involved in?
• What are you
passionate about?
Sum yourself up...
YOUR BOOK’S PROFILE
Use single words to
describe your book:
• Provacative
• Titillating
• Amazing
• Page-turner
• Thrillin...
THE STORY: WHAT LED YOU TO
WRITE THIS BOOK?
Interview yourself
• What made you write the book?
• Why are you the best pers...
GETTING FOUND
Your Story
Reason to Believe
Discoverability
Pricing and Promotion
YOUR BOOK:
WHY SHOULD ANYONE BUY IT?
Positioning defined: A unique place for your book
in customer’s mind, relative to the...
READER ANALYSIS
• Who are they? Who would you like them to
be? Why?
• Where are they located?
• Who are they reading?
• Wh...
DEVELOPING A PITCH FOR YOUR
BOOK
For readers who love Stephen King and Anne Rice
<Target Audience>
My book is a supernatur...
GETTING FOUND
Your Story
Reason to Believe
Discoverability
Pricing and Promotion
YOUR BOOK:
WHERE WILL READERS FIND IT?
Authordiscovery fact: There is no clear format preference between
ebooks and print,...
SORRY, BUT OPRAH CAN’T HELP
YOU
There are nearly
300,000 books
published a year in the US
Oprah has picked a total
of 68bo...
BOOK-SIGNINGS CAN BE HIT OR
MISS
Average sales at an
in-person book-signing
is 4 books
BUT FIRST,
YOU HAVE TO CHOOSE
Independent publishing “Assisted” self-publishing
SOME PROS AND CONS OF
INDEPENDENT PUBLISHING
Independent Publishing
Pros Cons
• More control over the publishing
process
•...
SOME PROS AND CONS OF
“ASSISTED” SELF-PUBLISHING
“Assisted” Self-Publishing
Pros Cons
• Speed to start-up: just write the
...
THE DIFFERENCE BETWEEN
ROYALTIES AND PROFIT MARGINS
• Royalties are a percentage of net book sales paid by the
publisher t...
THE (NOT SO) NEW
PUBLISHING MODEL
• Bookstore/booksnore: To sell your book in a bookstore you
have to give away 40-60% dis...
PERSONAL WEBSITE SELLING
FALLACIES
• I will drive a tremendous amount of traffic
to my website
• People will spend hours e...
SOCIAL MEDIA SELLING
FALLACIES
• People care about my status updates
and/or tweets
• They care enough to pull out their wa...
KEEP IT SIMPLE: SELL BOOKS
WHERE PEOPLE BUY BOOKS
WHERE YOU SHOULD BE SELLING
PRINT BOOKS ONLINE
PRINT DISTRIBUTOR
RECOMMENDATIONS (FROM WILLIAMSWRITING.COM):
CreateSpace, www.createspace.com
Pros: No setup costs. No co...
2 TYPES OF EBOOK
DISTRIBUTORS
Description Formatting Channel Distribution
Single Channel
Format for a single
device
Distri...
MOST POPULAR EBOOK
DISTRIBUTION PLATFORMS
THINGS TO CONSIDER BEFORE
UPLOADING YOUR BOOK TO AN
EBOOK DISTRIBUTION PLATFORM
1. Rights: do you retain your copyright on...
KDP SELECT HAS MADE THIS
A MUCH HARDER CHOICE
• Amazon owns >60% of
ebook market
• Barnes and Noble and
Apple troubles
• P...
GETTING FOUND
Your Story
Reason to Believe
Discoverability
Pricing and Promotion
YOUR BOOK:
HOW MUCH WILL READERS PAY FOR
IT?
Authordiscovery fact: Those who prefer ebooks appear to be
more price sensiti...
FINDING THE RIGHT PRICE
Format
Sales Channel
Researched
Average List
Price (top 10)
Average sales
price (top 10) –
discoun...
INTRO TO AMAZON EBOOK
PRICING
Description Implication
Set your own price
Prices below $1.99
• Amazon takes 65% of each
sal...
INTRO TO SMASHWORDS
EBOOK PRICING
Description Implication
Set your own price
Smashwords takes 40% of sales
through iBooks,...
YOUR PROFIT/EBOOK -
AMAZON
8.99 65% $5.84/book
Example:
YOUR PROFIT/EBOOK –
APPLE, BN, OTHER
8.99 40% $3.59/book
Example:
YOUR PROFIT/EBOOK –
SMASHWORDS
8.99 85% $7.64/book
Example:
YOUR BOOK:
HOW WILL YOU PROMOTE IT?
WHAT IS YOUR CURRENT ONLINE
AWARENESS?
Your Website (s): how many
visitors/month?
Your Blog: how many
visitors/month?
Soci...
PROVEN WAYS TO AUGMENT ONLINE
AWARENESS OF YOUR BOOK
 Make sure your website is Optimized for Search Engines
 Set a regu...
PROVEN WAYS TO AUGMENT ONLINE
AWARENESS OF YOUR BOOK CONT.
 Request and conduct author interviews on genre-specific sites...
TURNING A SAMPLER INTO A
BUYER
• Deliver irresistible content
• Your website, blogs, pins, tweets, book cover,
and book de...
WHY (GOOD) BOOK REVIEWS
MATTER
• Only non-sales way to boost
visibility on Amazon (the
Average customer review filter)
• R...
MAKE BUYING YOUR BOOK EASY
• Targeted advertising linked to
buy pages
• Creation of buy pages on
social media sites and yo...
PERSONAL RECOMMENDATIONS MAKE
A HUGE DIFFERENCE WITH BOOK
DISCOVERY
TAP INTO THE INFLUENCE CASCADE
Power
Readers*
Book bloggers and
genre-websites**
Book clubs, Social reader
communities***
...
WHY YOU SHOULD GIVE AWAY YOUR
E-BOOK (TO THE RIGHT INFLUENCERS)
• Puts your book on their radar
• If they like the book, c...
WHY YOU SHOULD CONSIDER
AMAZON’S KDP SELECT PROGRAM AND
USE THE FREE PROMOTIONAL DAYS
With an effective free promotion on
...
CHECK OUT THESE GREAT ONLINE
RESOURCES ON BOOK MARKETING
AND PROMOTION
Author Discovery
World Literary Café
The Creative P...
BUY THIS BOOK AND PUT DOWN IDEAS
YOU THINK WILL HELP YOU REACH
YOUR TARGET AUDIENCE
BUY THIS BOOK AND PUT DOWN IDEAS
YOU THINK WILL HELP YOU DRIVE
WORD OF MOUTH
BUY THIS BOOK AND LEVERAGE YOUR
OWN POWER TO PROMOTE YOURSELF!
Authordiscovery.com
DISCOVERY RECOMMENDATIONS
EDITING IS NOT OPTIONAL
Readers don’t recommend books they don’t finish and they don’t
finish mostly due to dull storyline...
FORMAT FLEXIBILITY IS KEY
Consider offering print versions of your titles in addition to ebook
18%
ebook only
32%
print on...
MANIPULATE AMAZON’S GRAVITY IN
YOUR FAVOR
Having an optimized Amazon presence and using their best in class
discovery tool...
STRIKE THE WRITE BALANCE
Don’t overpromote a single title. Get back to writing and keep
feeding your readers more content
...
USE THE POWER OF FREE
Readers complete over 50% of free e-books they download
• Maximize your free promotions by using thi...
MAKE IT EASY TO PASS IT ON
8 ways of recommending books (in person, social media, writing
reviews are the top 3)
• Encoura...
DON’T SWEAT THE GENRE
All genre’s sell – your job is to write the best book you can.
• The Top 10 questions you need to an...
FINAL MESSAGES
1. If you find this content valuable,
please pass this information on
• Discuss, like, share, tweet, e-mail...
CONTACT
• Website: http://www.authordiscovery.com
• E-mail: authordiscovery@gmail.com
• Twitter: http://www.twitter.com/bo...
YOUR BOOK BY
YOU
GETTING FOUND!
Book discoverability template - everything you need to do to get found!
Book discoverability template - everything you need to do to get found!
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Book discoverability template - everything you need to do to get found!

  1. 1. YOUR BOOK BY YOU GETTING FOUND!
  2. 2. THE TRANSITION FROM WRITER TO MARKETER ISN’T EASY
  3. 3. AND THE LIFE OF A PROFESSIONAL AUTHOR DOESN’T ALWAYS JIBE WITH THE LIFE OF A PROFESSIONAL MARKETER Professional Writer • Wake up • Eat Breakfast • Write • Take a Walk • Write • Eat Lunch • Write • Take a nap • Write • Exercise • Write • Eat Dinner • Write Professional Book Marketer • Wake up • Tweet • Post on Facebook • Check sales • Eat Breakfast • Tweet • Pin on Pinterest • Reply to discussions on Facebook and Goodreads • Blog • Reply to blog comments • Check sales • Tweet • Check Amazon rank
  4. 4. WHAT ARE YOUR PUBLISHING GOALS? Build a writing Career? Satisfy a lifelong ambition? Live off your book sales?
  5. 5. IF YOU JUST WANT TO WRITE, YOU STILL NEED A BASIC DISCOVERABILITY WEB BUILT
  6. 6. 4 TENETS OF AUTHOR DISCOVERY Author discovery Get found Get feedback Get fans Get Famous
  7. 7. TO BE FOUND DIGITALLY, YOU MUST BE EVERYWHERE YOUR READERS ARE Author Discovery E-mail inbox Search engines Book distribution channels Niche /genre- specific sites Social media channels
  8. 8. WHILE AT THE SAME TIME ATTRACTING THEM INTO YOUR WEB LIKE A SPIDER TO A FLY Your book’s buy page Product, price, promotions Website Blog E-mail marketing Advertising
  9. 9. IS YOUR DISCOVERABILITY WEB STRONG ENOUGH TO PULL PROSPECTIVE READERS TO YOUR BUY PAGE? Your Book’s buy page Great Product, price, promotion Optimized Website Search Engine Optimization Blogging E-mail marketing Available on eBook distribution channels Presence on Niche /genre- specific sites Effective Advertising Compelling social media activity
  10. 10. GET FOUND TOPICS Your Story Reason to Believe Discoverability Pricing and Promotions
  11. 11. GETTING FOUND Your Story Reason to Believe Discoverability Pricing and Promotions
  12. 12. YOUR BOOK: WHAT’S YOUR STORY? • What you are selling • Yourself • Your book • What is the link between your personal story and your book?
  13. 13. YOUR AUTHOR PROFILE • Who are you? • What activities are you involved in? • What are you passionate about? Sum yourself up in three words Your Picture goes here
  14. 14. YOUR BOOK’S PROFILE Use single words to describe your book: • Provacative • Titillating • Amazing • Page-turner • Thrilling Sum your book up in 5 words – this is like your pitch Your Book cover goes here
  15. 15. THE STORY: WHAT LED YOU TO WRITE THIS BOOK? Interview yourself • What made you write the book? • Why are you the best person to tell this story? • Why should others read the book? • What makes this book/story unique? • How does it compare to other books like it in the genre? • Who do you look up to in the genre? Why?
  16. 16. GETTING FOUND Your Story Reason to Believe Discoverability Pricing and Promotion
  17. 17. YOUR BOOK: WHY SHOULD ANYONE BUY IT? Positioning defined: A unique place for your book in customer’s mind, relative to the competition • Who are your readers? • Who is the competition (other books)? • What’s unique about your book? • How do you break-through?
  18. 18. READER ANALYSIS • Who are they? Who would you like them to be? Why? • Where are they located? • Who are they reading? • Why do they read? • How will you position the book for each customer group you are targeting? • Does your cover and back cover copy speak to them? • Are your blurbs from writer’s they buy?
  19. 19. DEVELOPING A PITCH FOR YOUR BOOK For readers who love Stephen King and Anne Rice <Target Audience> My book is a supernatural suspense novel (genre) <Summary Statement> that will provoke, titillate, and thrill <Customer Benefit> [because] there is an ending they will never see coming <Reason to Believe>
  20. 20. GETTING FOUND Your Story Reason to Believe Discoverability Pricing and Promotion
  21. 21. YOUR BOOK: WHERE WILL READERS FIND IT? Authordiscovery fact: There is no clear format preference between ebooks and print, although younger readers are leaning towards digital reading more than older readers. Regardless of whether reader preference is ebooks, print, or both, Amazon is the clear leader in book procurement with over 65% of the book market.
  22. 22. SORRY, BUT OPRAH CAN’T HELP YOU There are nearly 300,000 books published a year in the US Oprah has picked a total of 68books since her book club’s inception in 1996
  23. 23. BOOK-SIGNINGS CAN BE HIT OR MISS Average sales at an in-person book-signing is 4 books
  24. 24. BUT FIRST, YOU HAVE TO CHOOSE Independent publishing “Assisted” self-publishing
  25. 25. SOME PROS AND CONS OF INDEPENDENT PUBLISHING Independent Publishing Pros Cons • More control over the publishing process • Need for strategic outsourcing: cover-design, typesetting, content-editing, copyediting, proofreading, printing & distribution • Ability to set own prices and therefore control profit margins • Marketing/promotion is 100% dependent on you • 100% royalties • Have to manage inventory, process orders, and pay taxes • Control of production and distribution • Costs of start-up
  26. 26. SOME PROS AND CONS OF “ASSISTED” SELF-PUBLISHING “Assisted” Self-Publishing Pros Cons • Speed to start-up: just write the book and write the check! • There is a cost for convenience: you could do most of what they will do for less • No inventory management, order processing, and tax payments required • Marketing/promotion is still 100% dependent on you • Higher royalties than “traditional” publishing • You will have no clue how many books you are selling until you get the report from your publisher • Get to rely on people with industry expertise • You give up significant control over the process or have to pay the price tag for the better options
  27. 27. THE DIFFERENCE BETWEEN ROYALTIES AND PROFIT MARGINS • Royalties are a percentage of net book sales paid by the publisher to the author after subtracting printing and shipping costs and discounts to wholesalers. • If you have a contract for 20% royalties on a 200 page book that retails for $10.00 with a wholesale cost of $5.00 your royalty per book will be around .30 cents. • Profit is the percentage a publisher makes after all costs (printing & shipping, discounts, royalties) are accounted for. • In the above example, the publishers profit is $1.20/book or roughly 4x what the author makes
  28. 28. THE (NOT SO) NEW PUBLISHING MODEL • Bookstore/booksnore: To sell your book in a bookstore you have to give away 40-60% discounts, accept consignment conditions, and lose control of your pricing • No Inventory Allowed: With print on demand technology you as the publisher never need to hold inventory unless you are sending out signed copies of your books to readers. • Demand is The Man: Your job is to drive traffic to your online retailers so your book can be found. • There is an Imbalance in the Force: Ebooks are fast overtaking print books in online bookstores. This is a great thing! Embrace this trend. It means more money for you at the end of the day!
  29. 29. PERSONAL WEBSITE SELLING FALLACIES • I will drive a tremendous amount of traffic to my website • People will spend hours everyday perusing my awesome content • My promotions will catch everyone’s eyes and will motivate them to buy my book on my site
  30. 30. SOCIAL MEDIA SELLING FALLACIES • People care about my status updates and/or tweets • They care enough to pull out their wallets and buy my book before the latest youtube video of dancing cats distracts them • All of my 3,000 or so “friends” will surely buy my new book and I will be an instant best-seller
  31. 31. KEEP IT SIMPLE: SELL BOOKS WHERE PEOPLE BUY BOOKS
  32. 32. WHERE YOU SHOULD BE SELLING PRINT BOOKS ONLINE
  33. 33. PRINT DISTRIBUTOR RECOMMENDATIONS (FROM WILLIAMSWRITING.COM): CreateSpace, www.createspace.com Pros: No setup costs. No costs to upload revised files. No annual catalog fee. Amazon availability will be “In Stock.” Cons: Independent bookstores may refuse to order from them. E-book distribution is a separate service. Returns aren’t permitted. IngramSpark, www.ingramspark.com Pros: Automatic entry to Ingram catalog; CoreSource distribution available for e- books. Publisher may opt to accept returns. Cons: Setup fee of $49 per book. Annual catalog fee of $12 per book. Fee of $25 to upload revised files. Amazon availability may be “Usually ships within 2 to 3 weeks.” Lightning Source, www.lightningsource.com Pros: Automatic entry to Ingram catalog; CoreSource distribution available for e- books. Ability to set discount as low as 20%. Publisher may opt to accept returns. Cons: Setup fee of $75 per book. Annual catalog fee of $12 per book. Fee of $40 to upload revised files. Amazon availability may be “Usually ships within 2 to 3 weeks.” Note: Ingram is the major book wholesaler. CoreSource e-book distribution makes e- books available to more than 150 online bookstores.
  34. 34. 2 TYPES OF EBOOK DISTRIBUTORS Description Formatting Channel Distribution Single Channel Format for a single device Distribute to a single channel (i.e. Amazon or Barnes and Noble) Multi-Channel Format for multiple devices Distribute to most or all ebook retailer (except Amazon)
  35. 35. MOST POPULAR EBOOK DISTRIBUTION PLATFORMS
  36. 36. THINGS TO CONSIDER BEFORE UPLOADING YOUR BOOK TO AN EBOOK DISTRIBUTION PLATFORM 1. Rights: do you retain your copyright once you sign the distribution agreement? 2. Royalties and Pricing: do you set your own pricing? What are the royalty implications of different price points. How often do you get paid? How can you track sales? 3. Requirements: each ebook distributor has their own set of criteria for inclusion into their digital catologue…read this information clearly or your book may never see the light of day. 4. Reach: each ebook distributor has their own marketplace and reaches thousands if not millions of potential readers, understand the reach and contemplate this in your marketing plans. 5. Resources: what tools are available to interact with readers on the ebook distributors site ? do they enable social media integration?
  37. 37. KDP SELECT HAS MADE THIS A MUCH HARDER CHOICE • Amazon owns >60% of ebook market • Barnes and Noble and Apple troubles • Provides an additional revenue stream for authors – pay for lending • Built in promotional mechanism with free days • 90 day exclusivity required
  38. 38. GETTING FOUND Your Story Reason to Believe Discoverability Pricing and Promotion
  39. 39. YOUR BOOK: HOW MUCH WILL READERS PAY FOR IT? Authordiscovery fact: Those who prefer ebooks appear to be more price sensitive or conscious than those who prefer other formats (could be reflective of diversity of ebook price points).
  40. 40. FINDING THE RIGHT PRICE Format Sales Channel Researched Average List Price (top 10) Average sales price (top 10) – discount free books My book’s price (less than previous column) Paperback Amazon, BN.Com $23.29 $15.00 12.99 E-Book Amazon, goodreads $9.99 $6.99 4.99 Take the top 10 selling books in your genre by format and complete the following table. Your books price should be in line with or slightly less than the overall average.
  41. 41. INTRO TO AMAZON EBOOK PRICING Description Implication Set your own price Prices below $1.99 • Amazon takes 65% of each sale Prices above $1.99 • Amazon takes 35% of each sale Control* your price Takes 2-3 days for Amazon to adjust your price on the buy page Lowest price matching Amazon will reset your books price to the lowest available ebook price for your book on the web
  42. 42. INTRO TO SMASHWORDS EBOOK PRICING Description Implication Set your own price Smashwords takes 40% of sales through iBooks, BN.Com, and other e-retailers Smashwords takes 15% of sales through smashwords.com Control your price Prices adjust immediately on smashwords but can take weeks to reflect across all other retailers Lowest price matching N/A
  43. 43. YOUR PROFIT/EBOOK - AMAZON 8.99 65% $5.84/book Example:
  44. 44. YOUR PROFIT/EBOOK – APPLE, BN, OTHER 8.99 40% $3.59/book Example:
  45. 45. YOUR PROFIT/EBOOK – SMASHWORDS 8.99 85% $7.64/book Example:
  46. 46. YOUR BOOK: HOW WILL YOU PROMOTE IT?
  47. 47. WHAT IS YOUR CURRENT ONLINE AWARENESS? Your Website (s): how many visitors/month? Your Blog: how many visitors/month? Social Media: • How many Facebook friends do you have? • Do you have a FB page for your author brand or book? • How many likes do you have? • Do you have a pinterest page for your author brand or book? • How many followers do you have? • Do you have a twitter account? • How many followers do you have? • Do you have a Google + account? • How many in your circles? • Do you have a youtube page? • How many followers do you have? E-mail lists: • How many e-mails do you have? • Have all these people opted-in to receive promotional e-mails from you Social Reader communities: • Are you on Goodreads/Librarything/Shelfari/Scribd? • How many total friends do you have? • How many groups are you in? • How many people in the groups you are in? Online forums: • How many online forums are you a part of? • How many people in these forums?
  48. 48. PROVEN WAYS TO AUGMENT ONLINE AWARENESS OF YOUR BOOK  Make sure your website is Optimized for Search Engines  Set a regular blogging and posting schedule and communicate via social media, e-mail marketing, etc.  Distribute a free preview of a section of your e-book (Scribd, Smashwords)  Send out e-mail blasts to friends and family  Conduct a blog tour on genre-specific sites  Hold a Book Giveaway on goodreads  Connect with Indie author communities (web, google +, linkedin, facebook, twitter, goodreads) and let other authors know you have a book coming out  Send out a press release to local media outlets
  49. 49. PROVEN WAYS TO AUGMENT ONLINE AWARENESS OF YOUR BOOK CONT.  Request and conduct author interviews on genre-specific sites  Promote your author or book page on Facebook to drive up your “likes”  Begin tweeting book or subject matter related tweets on a regular basis  Advertise on goodreads, genre-specific blogs, and websites with good reader traffic  Begin collecting opt-in e-mails and send out regular updates on your book  Integrate video and pictures into everything you do (video interviews, book trailers, Pinterest pins, Vlogs)  Win book awards and contests
  50. 50. TURNING A SAMPLER INTO A BUYER • Deliver irresistible content • Your website, blogs, pins, tweets, book cover, and book descriptions on e-book buy pages should make readers itch to press the buy button • Leverage the power of “social currency” • Garner positive reviews from readers, bloggers, genre-websites • Continually increase the number of Likers/followers on social media sites • Earn blog followers, opt-in e-mail addresses, and loyal fans • Price strategically • Reference the top 25 books in your given genre/category and consider pricing your book at a discount either temporarily or full-time • Incentivize the purchase • Give to get incentives such as, the first 100 buyers get something of value or advertise bulk discounts to book clubs
  51. 51. WHY (GOOD) BOOK REVIEWS MATTER • Only non-sales way to boost visibility on Amazon (the Average customer review filter) • Reviews get shared (goodreads, facebook, blogs, genre-specific websites, etc) • Reviews provide “social currency” • The more people who “like” something, the better it must be
  52. 52. MAKE BUYING YOUR BOOK EASY • Targeted advertising linked to buy pages • Creation of buy pages on social media sites and your own blog or website • Buy links on author profiles and genre-specific websites and blogs • Leverage pricing promotions across your sales platforms to drive sales
  53. 53. PERSONAL RECOMMENDATIONS MAKE A HUGE DIFFERENCE WITH BOOK DISCOVERY
  54. 54. TAP INTO THE INFLUENCE CASCADE Power Readers* Book bloggers and genre-websites** Book clubs, Social reader communities*** StartfromBookClubsandmoveyourwayup IdentifyPowerreadersandworkyourwaydown * Read 90-100 books a year ** Review hundreds of books *** Read a book or 2 a month as a collective
  55. 55. WHY YOU SHOULD GIVE AWAY YOUR E-BOOK (TO THE RIGHT INFLUENCERS) • Puts your book on their radar • If they like the book, chances are they will share it with others • Depending on their level of influence, this sharing could be with 10’s or thousands of readers who rely on their recommendations • Those readers know other readers and so on and so forth
  56. 56. WHY YOU SHOULD CONSIDER AMAZON’S KDP SELECT PROGRAM AND USE THE FREE PROMOTIONAL DAYS With an effective free promotion on Amazon: • Noise level around your book goes up • Engagement with your book goes up • Amazon rankings go up • Likes on FB go up • Followers on Twitter go up • Goodreads bookshelves with your book increase • Reviews go up • Social currency goes up • Sales go up (post promotion)
  57. 57. CHECK OUT THESE GREAT ONLINE RESOURCES ON BOOK MARKETING AND PROMOTION Author Discovery World Literary Café The Creative Penn The Pantheon Collective Book Market.com Book Marketing Maven Be the Media The Book Marketing Network
  58. 58. BUY THIS BOOK AND PUT DOWN IDEAS YOU THINK WILL HELP YOU REACH YOUR TARGET AUDIENCE
  59. 59. BUY THIS BOOK AND PUT DOWN IDEAS YOU THINK WILL HELP YOU DRIVE WORD OF MOUTH
  60. 60. BUY THIS BOOK AND LEVERAGE YOUR OWN POWER TO PROMOTE YOURSELF!
  61. 61. Authordiscovery.com DISCOVERY RECOMMENDATIONS
  62. 62. EDITING IS NOT OPTIONAL Readers don’t recommend books they don’t finish and they don’t finish mostly due to dull storyline, slow pace, and typos • Read this blog for some basics on editing
  63. 63. FORMAT FLEXIBILITY IS KEY Consider offering print versions of your titles in addition to ebook 18% ebook only 32% print only read in both formats 50%
  64. 64. MANIPULATE AMAZON’S GRAVITY IN YOUR FAVOR Having an optimized Amazon presence and using their best in class discovery tools like KDP Select are essential to your success • Read this blog to find out what you need to do and how
  65. 65. STRIKE THE WRITE BALANCE Don’t overpromote a single title. Get back to writing and keep feeding your readers more content • Read this smashwords survey for the latest trends in selling more ebooks
  66. 66. USE THE POWER OF FREE Readers complete over 50% of free e-books they download • Maximize your free promotions by using this approach
  67. 67. MAKE IT EASY TO PASS IT ON 8 ways of recommending books (in person, social media, writing reviews are the top 3) • Encourage sharing by using some of these tactics
  68. 68. DON’T SWEAT THE GENRE All genre’s sell – your job is to write the best book you can. • The Top 10 questions you need to answer are here
  69. 69. FINAL MESSAGES 1. If you find this content valuable, please pass this information on • Discuss, like, share, tweet, e-mail, text, pin 2. Follow AuthorDiscovery.com • Blog, Twitter, Facebook 3. Subscribe to the newsletter
  70. 70. CONTACT • Website: http://www.authordiscovery.com • E-mail: authordiscovery@gmail.com • Twitter: http://www.twitter.com/bookmarketing33
  71. 71. YOUR BOOK BY YOU GETTING FOUND!

The definitive book discoverability template. For any author looking to get found by more readers!

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