Disney at the Crossroads of Disruptive Trend - Case Solution

1. Disney at the
Crossroads of
Disruptive Trends
INDIAN INSTITUTE OF MANAGEMENT KOZHIKODE
EXECUTIVE POST GRADUATE PROGRAMMES
Group-5

2. GROUP 5-
MEMBERS
1 Amlam Kusum Bhaumik EPGP-13D-008
2 CGLN Subramaneswar EPGP-13D-024
3 Maya Radhakrishnan EPGP-13C-048
4 Rohan Raj kulkarni EPGP-13C-085
5 Shameek Deb EPGP-13B-103
6 John Mathew EPGP-13D-046
7 Pavan baburao ghatge EPGP-13C-060
8 Kanik Nagpal EPGP-13A-057
9 Vishakha Shah EPGP-13B-126
10 Ashish Kumar Singh EPGP-13A-027

3. Contents
How to Grow – Fast or
Controlled Manner?
1.Strategies for
Distribution – Partners ?
1.Competition and
Future ?

4. How to Grow
– Fast or
Controlled
Manner?
• 4 Ps of Growth Strategy
• Product - Product Innovation at a low cost
• Promotion
• Placement-Multi-platform targeted approach
• Price- Attractive pricing with cross selling like packaging different
segment connect to a family subscription

5. Strategies for
Distribution –
Partners ?
• Cable network distributor

6. Competition and
Future ?
• Digital Native business model
• Cultural Transformation

7. Thank you