Build a CommunityPromote Your Work with Viral, Low-Cost         Marketing Initiatives                                     ...
Meet KellieKellie Celia: Marketing Communications Manager, Publishing               Walden Media/Walden Pond Press
Walden Pond Press
TimelineRelationships  Buzz Building    Book Launch    Campaign
Know Your Audience  Your                                  AudienceAudience Core &                    Core                 ...
How Readers Find      New Authors             Reader in Target                Audience                                 Imp...
Build a Community                    S
Build a Community: Connect with Your Core AudienceS Where to Go/How to Connect  S Other Writers  S Your Target Audience   ...
Build Buzz             S
Get People to Read Your        Book…
“We got [The Hunger Games] into the hands of the right people…you’re leveraging one thing to build the next.”       - Trac...
Buzz Building Begins                • Targeted Outreach Seed Your      • Approaching/Pitching                  Bloggers/Ta...
Add Early/Inexpensive          PromotionsS Early/Inexpensive Promotions S Goodreads Giveaway S Teaser Excerpts S Cover/Art...
And Don’t Forget…S Track Mentions of You & Your Book   S Twitter Keywords   (Through Hootsuite/Tweetdeck)   S Google Alerts
Plan Your Book Launch                        S
Plan Your Book Launch:     Some Viral IdeasS Harness the Power of Social Media  S Twitter Promotion: Tweetstakes (can also...
Plan Your Book Launch:     Some Viral IdeasS Harness the Power of Social Media  S Twitter  S Goodreads  S FacebookS Harnes...
Plan Your Book Launch:     Some Viral IdeasS Harness the Power of Social Media  S Twitter Promotion  S Goodreads  S Facebo...
Book Launch and        Beyond                  S
Helpful Tools                   Twitter                Facebook                      Blog          Online Publicity  For t...
Tools mentioned here are free of charge  (unless otherwise noted) and are hyperlinked  to their respective websites.
Twitter ToolsS Twitter Management Tools: Helpful for tracking conversations, keywords, etc.   about you and your book:   S...
Facebook ToolsS Facebook Ads: The tools to creating an affordable FB ad campaign  S Always base your payment on click-thro...
Blog ToolsS If You Blog:  S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link up     every few weeks to d...
Blog Tools (cont.)S Find Kidlit/Yalit Blogs:   S Kidlitosphere Central   S Goodreads Independent Book Blogger Awards: May ...
Online Publicity ToolsS Blog Talk Radio: Scroll through these podcasts for book and topic related radio   shows.S Local As...
Online Publicity Tools (cont.)S 50 Free Press Release Submission WebsitesS Great Kidlit Book Publicists:  S Media Masters ...
For E-Pub BooksS Kindle Boards – Writer’s CafeS eReader Daily NewsS Ereader News TodayS Kindle Daily DealsS Articles:  S T...
Other Social Networks:S   Informational Networks:    S Reddit    S Quora    S StumbleUponS   Skype:    S Skype an Author N...
Other Social Networks (cont.)S Writer Communities:  S Verla Kay Blue Boards: Engage with other members in the writer    co...
Helpful ArticlesS The Making of a Blockbuster: The behind the scenes story of the  readers and booksellers who launched Th...
Find Kellie OnlineFacebook: www.facebook.com/waldenpondpress                 Twitter: @WaldenPondPress              Goodre...
2012 Community Presentation
2012 Community Presentation
2012 Community Presentation
2012 Community Presentation
2012 Community Presentation
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2012 Community Presentation

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Click through for lists of useful tools - each entry is hyperlinked to website referenced.

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2012 Community Presentation

  1. 1. Build a CommunityPromote Your Work with Viral, Low-Cost Marketing Initiatives S
  2. 2. Meet KellieKellie Celia: Marketing Communications Manager, Publishing Walden Media/Walden Pond Press
  3. 3. Walden Pond Press
  4. 4. TimelineRelationships Buzz Building Book Launch Campaign
  5. 5. Know Your Audience Your AudienceAudience Core & Core PeripherPeripheral al YA: PrimarilyWhat This PB/MG: Teens; Teen Interest in Gatekeepers Librarians; Adult Topic/Format Means Crossover
  6. 6. How Readers Find New Authors Reader in Target Audience Impressions Personal • Social MediaRecommendations • Reviews • Bookstore/Library • Amazon
  7. 7. Build a Community S
  8. 8. Build a Community: Connect with Your Core AudienceS Where to Go/How to Connect S Other Writers S Your Target Audience S Teachers/librarians S Teens S Booksellers S Bloggers S Parents
  9. 9. Build Buzz S
  10. 10. Get People to Read Your Book…
  11. 11. “We got [The Hunger Games] into the hands of the right people…you’re leveraging one thing to build the next.” - Tracy van Straaten, Scholastic publicist
  12. 12. Buzz Building Begins • Targeted Outreach Seed Your • Approaching/Pitching Bloggers/Tastemakers Book • Possible PartnershipsConsider Your Peripheral Audience
  13. 13. Add Early/Inexpensive PromotionsS Early/Inexpensive Promotions S Goodreads Giveaway S Teaser Excerpts S Cover/Artwork Reveals
  14. 14. And Don’t Forget…S Track Mentions of You & Your Book S Twitter Keywords (Through Hootsuite/Tweetdeck) S Google Alerts
  15. 15. Plan Your Book Launch S
  16. 16. Plan Your Book Launch: Some Viral IdeasS Harness the Power of Social Media S Twitter Promotion: Tweetstakes (can also be don in a similar fashion on Tumblr) S Goodreads: Giveaway, Book Lists S Facebook: Ads, Sweepstakes, TeasersS Harness the Power of Blogs S Blog Hopsusing Rafflecopter S Blog TourS Harness the Power of Local and Online Press
  17. 17. Plan Your Book Launch: Some Viral IdeasS Harness the Power of Social Media S Twitter S Goodreads S FacebookS Harness the Power of Blogs S Blog Hops using Rafflecopter S Blog TourS Harness the Power of Local and Online Press
  18. 18. Plan Your Book Launch: Some Viral IdeasS Harness the Power of Social Media S Twitter Promotion S Goodreads S FacebookS Harness the Power of Blogs S Blog Hopsusing Rafflecopter S Blog TourS Harness the Power of Local and Online Press
  19. 19. Book Launch and Beyond S
  20. 20. Helpful Tools Twitter Facebook Blog Online Publicity For the Self E-Publisher Other Social Networks Helpful Articles S
  21. 21. Tools mentioned here are free of charge (unless otherwise noted) and are hyperlinked to their respective websites.
  22. 22. Twitter ToolsS Twitter Management Tools: Helpful for tracking conversations, keywords, etc. about you and your book: S Hootsuite S TweetdeckS Twitter Book Parties : Sign up to have dozens of authors tweet happy book birthday to you the day your book is released.S Twitter Hashtags About Children’s Books & Writing (LoreenLeedy’s Blog)S A Writer’s Guide to Twitter (by Debbie Ohi): Best Practices GuideS Twitter chats: A list of all Twitter chats on all topics – kid book related: S #mglitchat– Thurs. 9pm ET S #kidlitchat – Tues. 9pm ET S #yalitchat – Weds. 9pm ET
  23. 23. Facebook ToolsS Facebook Ads: The tools to creating an affordable FB ad campaign S Always base your payment on click-throughs, not impressions S Target with keywords, rather than broad categoriesS Involver: Get two free Facebook apps for your author pageS Creating Your Own Facebook Sweepstakes/Contests: S Scribd: Good for uploading PDF excerpts/artwork S Woobox: To upload an excerpt, pull SCRIBD file and use the “create a custom tab” option on Woobox to upload it. Woobox can also help you upload sweepstakes announcements and more. S For a fee: S Northsocial S Wildfire
  24. 24. Blog ToolsS If You Blog: S Blog Hops at I Am a Reader Not a Writer: Hundreds of bloggers link up every few weeks to do a book-related giveaway around a certain theme. Without much promotion, including your blog in a hop leads to dozens of blog hits and much visibility for your giveaway. S Rafflecopter: Giveaway tool – allows user to enter your blog giveaway by liking your Facebook page, tweeting about the giveaway on Twitter, etc.S Around the World ARC Tours: Submit your book through this free service and each blogger passes it on to another after she finishes it.S Google Reader: Makes it easy to read all the blogs you follow.S Debut Author Group Blogs: S The Lucky 13’s S The Class of 2K13
  25. 25. Blog Tools (cont.)S Find Kidlit/Yalit Blogs: S Kidlitosphere Central S Goodreads Independent Book Blogger Awards: May only be up for a little while longer, but a great listing of over 300 kidlit/yalit blogs S Listing of MG/YA Review Blogs on The Reading Tub S Romance Times Network: Good resource if you have YA book with romance elements S Technorati: Search for blogs by specific topic S TeenReads.com: Great spot for YA reviews S Free Book Friday Teens : Site hosts YA book giveaways every Friday S Book Blogger Appreciation Week S Book Blogger Directory
  26. 26. Online Publicity ToolsS Blog Talk Radio: Scroll through these podcasts for book and topic related radio shows.S Local Associated Press BureauS Pitchrate and Haro: Two different sites that send daily emails listing journalists who are looking for sources.S Radio Guest List: Smaller radio talk shows with targeted audiences looking for guests to interviewS Examiner.com: There are local Examiners in every major metropolitan area who review books and cover a myriad of other topics.S Meetup.com: Find local groups meeting about books and/or topics that pertain to your book.S Best Book Publicists on Twitter: From GalleyCat
  27. 27. Online Publicity Tools (cont.)S 50 Free Press Release Submission WebsitesS Great Kidlit Book Publicists: S Media Masters Publicity S Kidsbuzz S Greg Pincus (has more of a social media focus)S Helpful Publicity Focused Blogs: S Publicity Hound S Novel Publicity S Jane Friedman
  28. 28. For E-Pub BooksS Kindle Boards – Writer’s CafeS eReader Daily NewsS Ereader News TodayS Kindle Daily DealsS Articles: S The Rise of E-Reading – Pew Internet LibrariesS Blogs: S A Writer’s Guide to Publishing
  29. 29. Other Social Networks:S Informational Networks: S Reddit S Quora S StumbleUponS Skype: S Skype an Author Network S Authors who Skype for Free with Classes and Book ClubsS Visual Networks: S Tumblr S Pinterest S YouTube S Instagram
  30. 30. Other Social Networks (cont.)S Writer Communities: S Verla Kay Blue Boards: Engage with other members in the writer community. S Wattpad: Post excerpts of your work and build readership. S Figment: Post excerpts of your work and build readership - this is a particularly good network for YA authors S Scribd: Post excerpts of your workS Reader Communities: S Goodreads S Run a Goodreads Giveaway with Maximal Results - Novel Publicity S Shelfari S LibraryThing
  31. 31. Helpful ArticlesS The Making of a Blockbuster: The behind the scenes story of the readers and booksellers who launched The Hunger Games franchise (Salon.com)S How Do Books Get Discovered? A Guide for Publishers and Authors Who Want Their Books to Find an Audience (Goodreads.com)S The Author-Indie Bookstore Connection: Eric Luper Talks Promotion (Shelf Talker – Publisher’s Weekly Blog)S Connecting with Young Readers Through Social Media (Women On Writing) – A MUST READ article for YA writersS Publisher Simon & Schuster says Authors Should Blog and Social Network (The Creative Penn)
  32. 32. Find Kellie OnlineFacebook: www.facebook.com/waldenpondpress Twitter: @WaldenPondPress Goodreads: Walden Pond Press Blog: www.waldenpondpress.blogspot.com Find Slides on Slideshare S

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