Leaders from Allegiant Travel Company, SmartRecruiters and Glassdoor share the importance of creating a compelling employer brand, while providing an exceptional candidate experience. Rebecca Ahmed, Manager, Talent Acquisition & Employment Services at Allegiant Travel Company Bjorn Eriksson, Chief Marketing Officer at SmartRecruiters Kira Federer, Product Marketing Manager a Glassdoor For other related content, check out our eBooks, Employer Branding for Dummies, http://gldr.co/EmployerBrandingFD, and Responding to Glassdoor Reviews http://gldr.co/RespondingReviews

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Hire Better Talent Faster:
How to Optimize Your Employer Brand and
Candidate Apply Process

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Featured Speakers
Rebecca Ahmed
Manager, Talent Acquisition &
Employment Services,
Allegiant Travel Company
Bjorn Eriksson
Chief Marketing Officer,
SmartRecruiters
Kira Federer
Product Marketing Manager,
Glassdoor

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Why Glassdoor?

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Experience
of Glassdoor users have
10+ years experience61%
of Glassdoor users are in
early career stages (0-3)20%
Glassdoor Site Survey, 2016
companies on Glassdoor
580,000+ countries
190+ monthly UUs
31M
Glassdoor Internal Data, 2016
With more than 30 million unique monthly visitors, Glassdoor is one of the fastest-growing job sites in the U.S.,
compared to LinkedIn, Indeed, Monster and CareerBuilder
Gender
54%
46%
75%
Education
of Glassdoor users
are college
educated
34%
Age
of Glassdoor users
are between 18-2424%
of Glassdoor users
are between 25-34

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Source: Glassdoor U.S. Site survey, October 2014

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Why SmartRecruiters?

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INTUITIVE
POWERFUL
COMPLETE
EASY TO
IMPLEMENT

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MEDIA
RETAIL / CPG
TECHNOLOGY/
MANUFACTURING
TRANSPORTATION
FINANCE

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agenda
examining the new normal
authenticating your employer brand
using data to improve candidate experience +
overcome counter offers

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Inavero, 2015Retailing Today, 2013

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Source: Edelman Global Trust Barometer Survey, 2015

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• Real time information and feedback
• Launched Glassdoor campaign in
2015 for Team Members to provide
feedback about working at Allegiant
• Culture!
• Compensation
• Growth and learning &
development opportunities

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Networker1 Innovator2 Data Scientist3

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Glassdoor Research, 2015

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(Workforce Panel, Gallup, November 2015)
51% of employees are considering a new job.
47% of declined offers in the second half of 2015 were due to
candidates accepting other jobs, up 10 points from the first half of 2015.
(Recruiter Sentiment Study 2015 2nd Half, MRI Network, December 2015)

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agenda
examining the new normal
authenticating your employer brand
using data to improve candidate experience +
overcome counter offers

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what makes it an attractive place to work
compensation
benefits
mission, vision, values
basic company info
Glassdoor Member Survey, 2014
1
2
3
4
5

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• Marketing jargon
• Stock photos
• A real view into your organization
• Employee stories and perspective
They DON’T want to see: They DO want to see:

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• A fantastic apply experience — 1-click apply using social profiles
• Consistency in employer brand across recruiting channels
• Applying to jobs quick and easy — applying on the go through mobile
• A view of where they are in the application process
They WANT:

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SmartRecruiters
Social Apply

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SmartRecruiters
Career Site Builder

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SmartRecruiters Mobile Apply

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• Started to define our Employer Brand
• Leveraged social media with free pages
• Educated team members on how to be brand ambassadors
We DON’T HAVE all of the fancy tools yet:

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• Defined each recruitment process and updated accordingly
based on candidate feedback
• Decreased our time-to-fill with mass hiring by moving to
event/information sessions
• Provided feedback on every application
Identified where to ADD VALUE and how to differentiate:

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agenda
examining the new normal
authenticating your employer brand
using data to improve candidate experience +
overcome counter offers

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Who are they? Where are they located?
Understanding Your Candidates
Which talent competitors are
they also interested in?
Top Job Titles
1. Software Engineer
2. Account Executive
3. Sales Representative
4. Business Development Representative
5. Senior Software Engineer
Top Locations
1. San Francisco, CA
2. Chicago, IL
3. San Jose, CA
4. New York, NY
5. Toronto, Canada
Top Companies
1. Company A
13,147,361 page views
2. Company B
6,131,969 page views
3. Company C
3,299,561 page views
4. Company D
15,499,172 page views
5. Company E
1,195,493 page views

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SmartRecruiters Sourcing Analytics
Know WHERE
your candidates are
coming FROM

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Know How Much You Spend On Paid Channels
Optimize!

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Which channels produce most candidates LAST year and THIS year?
Understanding Your Candidates—
Where are they coming from?
0
500
1000
1500
2000
2500
3000
2014 2015Direct/Organic Referred
1542 organic
candidates
209 referred
candidates
2777 organic
candidates
289 referred
candidates

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Quality of Candidate
Quantity does NOT necessarily equal quality. Drill DEEPER.

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How Your Interview Process Compares
What are they saying about your
interview experience?
Who are the candidates you’re
winning & losing?
Interview Review Highlights
Acceptance Rate
Job Title

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How Your Application Process Compares
What do the candidates FEEL about their application experience?
• Are you getting a high number of inbound candidates?
• Is there a high candidate drop-off rate?
• What is the candidate quality like?

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Use Glassdoor
Partner with Hiring Managers
Survey New Hires to get a pulse
of what their thoughts were from the
application through orientation
ATS COMES IN! DATA ANALYTICS!Assessments Reference
Checks
Video
Interviews

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Candidate Experience and Time-to-Hire Comparison
A B C D

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Stay on Top of
Your Hiring Plan

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Understand How Your Company Compares to Others
A B C D

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We use Glassdoor and LinkedIn
Allow us to compare how we are doing within the industry and
those companies we primarily recruit from.
Focus on the brand—own who we are!
At the end of the day, it is important for candidates to understand
what it means to have a career at Allegiant. It’s got to be a fit and match!

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Research your
company and
competitors

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Walk through your candidate experience

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Identify departments, locations or hiring
managers who create great candidate experiences
Educate and train peers on best practices

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Find a platform that allows you to showcase your employer brand —
make candidates want to work for you
Give candidates a chance to apply with one click using Social Apply
Give candidates a means to apply on the go — Mobile Apply
Track candidate quality across all channels

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Partner with Marketing and start defining your Employer Brand
Use free sites to evaluate who you want to partner with in the future to
promote information about your culture, job opportunities, videos, etc.
Create processes that focus on the candidate experience and reduce time-to-fill
Optimize your application process and career website
Use data to drive decisions to move forward

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Benefits of a Glassdoor Free Employer Account

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Please contact sales@smartrecruiters.com and join today!
Find and engage with great candidates to build the talent pipeline.
Represent your brand beautifully.
Make great hiring decisions by enabling a hiring process that pulls
in the right perspectives.
Continue to increase impact by understanding agency and job board
spend as well as pipeline progress.

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Questions?
Rebecca Ahmed
Manager, Talent Acquisition &
Employment Services,
Allegiant Travel Company
Bjorn Eriksson
Chief Marketing Officer,
SmartRecruiters
Kira Federer
Product Marketing Manager,
Glassdoor

53. Confidential and Proprietary © Glassdoor, Inc. 2016© Glassdoor, Inc. 2016