Learn content marketing best practices in our webinar, 5 Content Marketing Best Practices That Can Help You Recruit!

1. #Glassdoor
5 Content Marketing
Best Practices That Can
Help You Recruit

2. #Glassdoor
Tips for using WebEx
• Receiving Teleconference Info
• The chat box
(asking questions/tech issues)

3. #Glassdoor
Featured Speakers
Alicia Garibaldi
Senior Content Marketing Manager
at Glassdoor
www.linkedin.com/pub/alicia-garibaldi/9/774/11a
@albagaribaldi
Allison Kruse
Senior Manager, Social Media and
Talent Acquisition at Kforce
www.linkedin.com/in/allisonkruse
@AllisonAKruse

4. #Glassdoor
Agenda
Today’s Candidate Landscape
Why Effective Messaging Matters
5 Best Practices to Help You Recruit

5. #Glassdoor
Today’s Candidate Landscape

6. #Glassdoor
Today’s Candidate Landscape
• You face stiff competition
• You must stand out!
OVER
60%
of candidates list
their preferred
method of contact by
recruiters as email

7. #Glassdoor
1. Today’s Candidate Landscape: Mobile Optimized Pages

8. #Glassdoor
Talent Trends 2014
12%
Actively looking
13%
Casually looking
a few times a week
15%
Reaching out to
personal network
45%
Open to talking
to a recruiter
15%
Satisfied, don’t
want to move
Source: LinkedIn Blog

9. #Glassdoor
Definition of Effective Messaging

10. #Glassdoor
Why Effective Messaging Matters

11. #Glassdoor
Your Messaging from
Voicemail, to Email, to Social Is…
• Something you have
100% control over
• Often your first
impression
• An opportunity to
differentiate yourself
• Directly tied to your
success

12. #Glassdoor
Every Company Has a Story to Tell
What’s Yours?

13. #Glassdoor
5 Best Practices
to Help You Recruit

14. #Glassdoor
5 Best Practices to Help You Recruit
1. Measure Your Channels
2. Develop Personas
3. Plan
4. Make It About Them,
Not You
5. The 3 R’s

15. #Glassdoor
1. Measure Your Channels
• Measure beyond your career site
• Monitor candidate messaging on social channels
• What jobs are candidates clicking on and which are
converting to applicants?
• Be agile

16. #Glassdoor
1. Measure Your Channels: Glassdoor Budget

17. #Glassdoor
2. Develop Personas
• Where are your
candidates coming from?
• What are their pain
points?
• Create personas of
those you hope to hire
for each role.
• Why is your company
different from their last
employer(s)?

18. #Glassdoor
2. Develop Personas: Why?
One size doesn’t fit all.

19. #Glassdoor
2. Develop Personas: Why?
Can’t we simply automate recruiting?

20. #Glassdoor
2. Develop Personas: Why?
It takes a personal touch.

21. #Glassdoor
2. Develop Personas: Questions to Ask When
Seeking to Understand Your Audience
What is our audience doing in social media spaces we
are interested in?
What motivates this behavior?
What social communities already are active in our space,
or even around your brand?
Where are the conversations taking place?
How are people referencing my brand and in what context?

22. #Glassdoor
• Create a content
calendar
• Keep track of goals
• Measure results
against KPIs
3. Plan…Then Plan Some More

23. #Glassdoor
3. Plan…Then Plan Some More:
Recruitment Marketing Calendar
Source: Marketo

24. #Glassdoor
• Keep it humble
• Cater to the candidates’
needs
• Emphasize the experience
• Treat the interview process
as an extension of your
culture
• Explain why you’re a match
4. Make It About Them, Not You!

25. #Glassdoor
4. Make It About Them, Not You:
Customizing Email and Social Communication
• Customize subject lines
• Non-standard
• Attention getting
• Customized for recipient
• Keep it short and sweet
• End with an open-ended
question
• Reference specifics
• Mention data points
when possible

26. #Glassdoor
• Make it about THEM
• Don’t start every sentence
with “I”
• First message shouldn’t
be about the job posting
• Be human—show your
personality!
4. Make It About Them, Not You:
The Makings of a Good Message

27. #Glassdoor
End message with:
• an open-ended question
• a comment that compels
recipient to respond
4. Make It About Them, Not You: Closing the Message
What would you love
to focus on in 2015?

28. #Glassdoor
5. The 3 R’s
3RsThe
Repurpose
Reuse
Recycle

29. #Glassdoor
5. The 3 R’s: Repurposing Content
Source: Hubspot

30. #Glassdoor
5. The 3 R’s: Repurposing Content

31. #Glassdoor
Questions?

32. #Glassdoor
Thank you for joining us!
• A recording of this session will be available on www.RecruitingTrends.com within a few
business days.
• You can visit our previously recorded event library at any time:
http://www.recruitingtrends.com/webinar/previous-webinars
• This webinar is approved for 1 recertification credit hour through HRCI. If you have not already
requested credit upon registration please email jill.adler@meeting-matters.com.
• Please send your questions, comments and feedback to: bstevens@divcom.com.