September 24, 2013 -- Welcome to:
6 Ways to Make Your Next
Website the Best Ever!
Sara Isenberg
sara@saraisenberg.com
http...
INTRODUCTION
I help web developers, businesses, and
individuals with web, social media, email
marketing, software, and oth...
INTRODUCE YOURSELF
1.  Your name?
2.  What is your website about?
3.  What would you most like to learn in this class?
AGENDA
1.  Introductions
2.  3 Fundamentals
3.  6 Essential Web Pages
4.  6 Questions to Ponder
5.  Case Studies
6.  Fast,...
3 FUNDAMENTALS
OF A WEBSITE:
1.  Usability – architecture, navigation
2.  Design – appropriate to support your message
3. ...
SIX Essential Web Pages:
1.  Home page
2.  Products and/or Services
3.  About
4.  Contact
5.  Custom Information
6.  Dynam...
1. HOME Page:
§  2-5 second test -- what you do and where.
§  Unique Selling Proposition (USP)
§  Visually supports you...
2. Products and/or Services:
§  What are you offering or promoting?
§  What are your services?
§  What are your product...
3. ABOUT Page:
§  Is about the PEOPLE who own or manage or run
the business.
§  Might be biographical, eg for sole propr...
4. CONTACT Page:
§  Starts with something friendly and inviting. Eg: I
look forward to hearing from you.
§  Email addres...
5. Custom Information:
§  Your Expertise
§  Additional Resources
§  Related information
§  Eg: Dentist? Provide genera...
6. Dynamic Content:
§  Blog
§  Social Media
§  Events
§  Sales, Specials, Deals
Valuable to human visitors AND
search ...
Review:
1.  Home page
2.  Products and/or Services
3.  About
4.  Contact
5.  Custom Information
6.  Dynamic Content
(graph...
6 QUESTIONS TO PONDER:
1.  What is my site?
2.  Who do I want to attract?
3.  What is my style, look & feel, voice?
4.  Wh...
PONDER #1:
WHAT IS MY SITE?
•  What are my goals?
•  Will visitors understand what I do (what I am
offering) in 3-5 second...
PONDER #2:
WHO DO I WANT TO ATTRACT?
•  Who do I want to visit my website?
•  Demographics: young/old, male/female, etc?
•...
PONDER #3:
WHAT IS MY STYLE,
LOOK & FEEL, VOICE?
•  What qualities attract my users?
•  Casual, formal, humorous, corporat...
PONDER #4:
WHAT IS MY
CONTENT?
•  Product?
•  Service?
•  Entertainment?
•  Information?
•  Inspiration?
•  Etc.
è Descri...
PONDER #5:
WHAT IS THE INTUITIVE
ORGANIZATION?
•  What are various ways to
organize?
•  What is most intuitive?
•  Differe...
PONDER #6:
WHAT FEATURES WILL HELP?
TAP INTO CURRENT TECHNOLOGY.
•  Graphics
•  Illustrations
•  Animation
•  Photographs
...
CASE STUDIES:
•  http://www.apple.com/
•  http://woodsholeinn.com/
•  http://www.wildthymedeli.com/
•  http://www.stonesou...
“FAST, CHEAP, GOOD: Pick Two!”
RESOURCES
•  Before You Hire Your Web Designer or Developer:
http://saraisenberg.com/2011/06/16/before-you-hire-your-
web-...
Q & A
Sara Isenberg
sara@saraisenberg.com
http://saraisenberg.com
http://saraisenberg.com/blog
6 Ways to Make Your Next Website the Best Ever with Sara Isenberg
6 Ways to Make Your Next Website the Best Ever with Sara Isenberg
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6 Ways to Make Your Next Website the Best Ever with Sara Isenberg

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Introduces:
- 3 Fundamental (Usability, Design, Content)
- 6 Essential Web Pages
- 6 Questions to Ponder

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6 Ways to Make Your Next Website the Best Ever with Sara Isenberg

  1. 1. September 24, 2013 -- Welcome to: 6 Ways to Make Your Next Website the Best Ever! Sara Isenberg sara@saraisenberg.com http://saraisenberg.com http://saraisenberg.com/blog
  2. 2. INTRODUCTION I help web developers, businesses, and individuals with web, social media, email marketing, software, and other projects. Sara Isenberg Web Consulting & Project Management http://saraisenberg.com http://facebook.com/SaraIsenbergConsulting/
  3. 3. INTRODUCE YOURSELF 1.  Your name? 2.  What is your website about? 3.  What would you most like to learn in this class?
  4. 4. AGENDA 1.  Introductions 2.  3 Fundamentals 3.  6 Essential Web Pages 4.  6 Questions to Ponder 5.  Case Studies 6.  Fast, Cheap, Good 7.  Resources
  5. 5. 3 FUNDAMENTALS OF A WEBSITE: 1.  Usability – architecture, navigation 2.  Design – appropriate to support your message 3.  Content – clear and simple, easy to scan
  6. 6. SIX Essential Web Pages: 1.  Home page 2.  Products and/or Services 3.  About 4.  Contact 5.  Custom Information 6.  Dynamic Content (graphic credits to Scott Design’s blog)
  7. 7. 1. HOME Page: §  2-5 second test -- what you do and where. §  Unique Selling Proposition (USP) §  Visually supports your branding. §  One or more Calls to Action. Tell the visitor what action you’d like them to take. §  2-5 sentences of keyword-rich TEXT. Search engines need TEXT. §  Meta Page Titles and Page Descriptions (not limited to home page) §  Generally above the fold.
  8. 8. 2. Products and/or Services: §  What are you offering or promoting? §  What are your services? §  What are your products? §  What is your cause?
  9. 9. 3. ABOUT Page: §  Is about the PEOPLE who own or manage or run the business. §  Might be biographical, eg for sole proprietor. §  Might include history of the business. §  Might tell your story on how your business came to exist. §  Has a voice that supports your branding. §  Is NOT typically about the product or services.
  10. 10. 4. CONTACT Page: §  Starts with something friendly and inviting. Eg: I look forward to hearing from you. §  Email address (even if you have a form) §  Phone number (even if you just check messages) §  Mailing address or physical location (depends) §  Form ok.
  11. 11. 5. Custom Information: §  Your Expertise §  Additional Resources §  Related information §  Eg: Dentist? Provide general dentistry info §  Eg: Sell Bicycles? Provide local trail info §  Eg: Web Consultant? Links to relevant meetups.
  12. 12. 6. Dynamic Content: §  Blog §  Social Media §  Events §  Sales, Specials, Deals Valuable to human visitors AND search engines: •  Updated content brings return visitors! •  Text content with keyword phrases is important for search engines!
  13. 13. Review: 1.  Home page 2.  Products and/or Services 3.  About 4.  Contact 5.  Custom Information 6.  Dynamic Content (graphic credits to Scott Design’s blog)
  14. 14. 6 QUESTIONS TO PONDER: 1.  What is my site? 2.  Who do I want to attract? 3.  What is my style, look & feel, voice? 4.  What is my content? 5.  What is the intuitive organization? 6.  What features will help?
  15. 15. PONDER #1: WHAT IS MY SITE? •  What are my goals? •  Will visitors understand what I do (what I am offering) in 3-5 seconds!?!?!? •  What is my USP (Unique Selling Proposition)? •  What are my measures of success? è Describe 3 goals and 3 measure of success.
  16. 16. PONDER #2: WHO DO I WANT TO ATTRACT? •  Who do I want to visit my website? •  Demographics: young/old, male/female, etc? •  What is my visitor’s frame of mind? •  What is my visitor’s job, role, goal? è Describe 3 profiles that you want to attract.
  17. 17. PONDER #3: WHAT IS MY STYLE, LOOK & FEEL, VOICE? •  What qualities attract my users? •  Casual, formal, humorous, corporate, etc? •  I, we, you, they – Who is the voice? è Describe the profile of the voice/speaker.
  18. 18. PONDER #4: WHAT IS MY CONTENT? •  Product? •  Service? •  Entertainment? •  Information? •  Inspiration? •  Etc. è Describe your primary and secondary content.
  19. 19. PONDER #5: WHAT IS THE INTUITIVE ORGANIZATION? •  What are various ways to organize? •  What is most intuitive? •  Different people, different paths. •  By role (eg: teacher, student, parent). •  By demographic (eg: male, female, child) •  By product (eg: widget1, widget2) è Describe options for your website’s organization.
  20. 20. PONDER #6: WHAT FEATURES WILL HELP? TAP INTO CURRENT TECHNOLOGY. •  Graphics •  Illustrations •  Animation •  Photographs •  Video •  Newsletter/signup •  Blog •  Ecommerce •  Resources è What are your “must have” features & “wish list” features. •  Site search •  Sitemap •  SEO •  CMS •  Google Analytics •  Social Media!
  21. 21. CASE STUDIES: •  http://www.apple.com/ •  http://woodsholeinn.com/ •  http://www.wildthymedeli.com/ •  http://www.stonesoup.com/ •  http://www.kikimag.com/ •  http://www.elt-inc.com/ •  http://amieforest.com/ •  http://bootsroad.com/ •  http://www.hotdesign.com/ •  http://designbycosmic.com/ •  YOUR Website?
  22. 22. “FAST, CHEAP, GOOD: Pick Two!”
  23. 23. RESOURCES •  Before You Hire Your Web Designer or Developer: http://saraisenberg.com/2011/06/16/before-you-hire-your- web-designer-or-developer/ •  5 Super Resources for Small Business Owner Who Wants a Great Website: http://saraisenberg.com/2011/05/04/5-super-resources-for- small-business-owner-who-wants-a-great-website/ o  Don’t Make Me Think, A Common Sense Approach to Web Usability, Steve Krug. o  Letting Go of the Words, Writing Web Content That Works, Janice Ginny Reddish. o  Rocket Surgery, The Do-It-Yourself Guide to Finding and Fixing Usability Problems, Steve Krug.
  24. 24. Q & A Sara Isenberg sara@saraisenberg.com http://saraisenberg.com http://saraisenberg.com/blog

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