Ukoln march-2010-confessions

Confessions & Lamentations Social Web at the University of Leicester Library Gareth J Johnson Document Supply & Repository Manager David Wilson Library University of Leicester www.le.ac.uk

Overview • Questions (with no answers) • The University of Leicester • My World of Web 2 • Selected Web 2 elements at Leicester • Concerns & challenges • Questions (with some answers)

Questions • What happens when your staff follow you in Web 2? • Would you be a Facebook fan of your library? • Should comments on blogs be unmoderated? • Is all public communication “official”? • What benefits to my organisation or custoemres could Web 2 offer?

Leicester University • Top 20 in all National tables – 91% student satisfaction rate – 6th Highest citations rates relative to size • 23,000 students – 41% Distance Learners • Around 1000 academic staff – 93% submitted for RAE ’08 – 87% determined to be producing internationally significant research • 4 Colleges – Moved from faculty structure this academic year

DWL Facts • Multi-award winning • 1500 User spaces • 38km shelving • 1M+ volumes on shelves • 350 PCs + wireless network • 13 Group study rooms • Graduate Media Zoo • 2 IT training suites • Also houses Careers, Accessibility & Student Learning Depts www.le.ac.uk/li/about/building/factsandfigures.htm

Web 2 is a State of Mind • Web 2 is • Web 2 isn’t – Dynamic – Static – Interrogative – One way – Social (usually) – Formal (usually) – Public (mostly) – Private (mostly) – Organisation 2.0 – Organisation 1.0 – Buzzwordtastic – Everything it’s cracked up to be

My World of Web 2.0 • 1995 BBS (Arafel) • 2004 Live Journal, My Space • 2005 Wikipedia contributor • 2006 YouTuber, Last.fm • 2007 Facebook, Delicious, Linked in • 2008 Tweeting, Wordpress, SlideShare, Kongragate • 2009 WetPaint Wikis, Blip.fm • 2010 Qik video

Personal Brand From Wordle.net

Where Lies the Wub? Professional Professional Workplace Personal Workplace Personal

Web 2.0 at Leicester • Library Blog • Smallwordlz • Library Facebook • Team wikis presence • Projects • Personal & Corporate • Youtube Twitter accounts • Chat Enquiries • SlideShare • Google docs for • Delicious social collaboration bookmarking • Web 2.0 community

The Leicester Web 2.0 Community

Blogging • UoL Library Blog – Informal but professional tone – Target audience of library and institution – Started quietly to gain voice – Went “public” after a month – Core of authors although all invited • Knowledge based information resource • External cloud based platform (WordPress) – High customisability – Low technical requirements

Facebook • Page to promote services – Maintained by information librarians – 1,055 fans currently • Rolls out and links to official news – Also houses some HQ images of the library – Replies to the occasional comment • An attempt to reach into users social spaces • Not actively promoted beyond front page links

Twitter • Professional networks and networking – “Enhanced my professional networks more in 2 years than CILIP has in 15” – Involvement in local projects and community – Self-selected for engagers and enthusiasts • A resource for enquiry resolution – Friendlier & more engaged than mailing lists – Instantaneous feedback & crowdsourcing – Cross pollination of blogging & other endeavours • Are people talking about your service? – Search on #tags, monitor twitterfall or saved searches

Wikis • PM.Wiki – Enquiry team manual, locally installed • WetPaint – Cloud computing service with live linkage – Two team manuals on it now – Locked as private resource • Team ownership – Allows easy editing by all, although in reality… – Allows rapid record of S.O.P. – Allows easy access globally 24/7

Web 2.0 Projects • Smallworldz – Academic attempt to build PG professional networks – Students didn’t like enforced networking • SM@LL – Portal project drawing on Delicious and Netvibes sites – Up front discussions and development using twitter (#smallJISCRI) & Google Docs • My Leicester Digital Archive – Video, image and text digitisation project – OCLC Content.dm with folksonomy and community content addition

Web 2.0 at Leicester • Library Blog • Smallwordlz • Library Facebook • Team wikis presence • Projects • Personal & Corporate • Youtube Twitter accounts • Chat Enquiries • SlideShare • Google docs for • Delicious social collaboration bookmarking • Web 2.0 community

Brickbats • Getting a twitter client installed – Isn’t email good enough? • Stalkers and hidden followers – When openness bites you in the ass • Official slap downs – Loss of control, clarity of message • The stupidity of crowds – Dealing with trolls and griefers – Majority of interactions promising and supportive

Concerns • But what about Second Life? – Poor UI and experience • Web 2 allows breaking down corporate façade – Humanises the service • Concerns over splitting personal from professional? • Justifying it to senior management – “It isn’t suitable for US!” • Go where the users are don’t expect them to come to where you are?

Questions (Redux) • What happens when your staff follow you in Web 2? – Encourage twitter, remember crowded room. Others less keen • Would you be a Facebook fan of your library? – No, it’s personal and they pay me to be there • Should comments on blogs be unmoderated? – Yes, promotes open discussion and can always activate spam or redact entries • Is all public communication “official”? – No. Not everything I say is “official” so why would anything I tweet be. • What benefits to my organisation or customers could Web 2 offer?

Final Toghts • What works for us might not work for you • A lot depends on culture, ethos and personalities • Experiment (if you can) with services and see what others use them for • Better to start small and often, than big and static • Share your experiences openly in the Web 2.0 domain • Be frequent, be responsive and avoid auto-responses

Contacts • Gareth J Johnson, DS&R Manager – Email: gjj6@le.ac.uk – Tel: extn 0116-252-2039 – Web 2.0: llordllama – Hashtag: #uol #ukoln

References • Slides – XXXXXXXX • Facebook DWLibary – http://tinyurl.com/yjznum2 • Leicester UoL Web 2.0 Community – http://tinyurl.com/yjznum2

Ukoln march-2010-confessions

by Gaz Johnson on Mar 16, 2010

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