Based on tourist behavior

1. Heritage TOURISM

2. Baba Nyonya Heritage
Museum
GROUP MEMBER (HM 241 4B):
SITI NURHIDAYU BT BAH ALANG NURI
2014821814
SITI NADIAH BT SHAMSUDIN
2014670634 SYAKILLA BT KOSNON
2014624752
NOR RAWIAH ABDUL MANAF

3.  Located at no. 48 & 50, Jalan Tun Tan Cheng Lock, 75 000 Melaka
 Was built in 1986 : using Victorian-era chandelier to floor tiles
 Adopted Malay culture into theirs
 Inside museum : display traditional costume, antique furniture, work art at
the wall, utensil ( 19th century)
 Staff will give briefing during the visit : Not allowed to take photo
 19th century : Western design influence decoration and design
 Ticket price: Local RM 14 , Foreigner RM 16
 Purpose : To protect cultural heritage for future generation to learn, experience
and see.
INTRODUCTION

4. Heritage TOURISM
 Definition- ‘An immersion in the natural history, human heritage,
arts, philosophy and institutions of another region or country’
(Timothy and Boyd, 2003).
 Three heritage visitor characteristics =
Demographic (level of education, gender, income level and
employment),
Geographic (urban area or suburban area)
Psychographic (lifestyles, social class and personality)
 Two types of tourist motivations
i) to pursuit of knowledge ii) personal benefits
 Malacca – Heritage values destination and become the most
preferred heritage tourism
 Museum Baba Nyonya provides elements of heritage, history and
the cross culture = Chinese and local Malays

5. Peranakan
• The word Peranakan comes from the Malay and Indonesian word,
anak or child, referring to locally born descendants.
• When migrants travelled from their home country, some began to
adopt the local culture and inter-married with the locals.
• The beginnings of the Peranakan Chinese in South East Asia date
back to the twelfth century, when Chinese traders intermarried with
local women and adopted South East Asian social practices and
the local language.
• Peranakan men are called baba, an honorific title meaning
gentleman and the women nyonya meaning lady.
BACKGROUND Baba Nyonya

6. Peranakan Chinese Family
• Chan Cheng Siew had married with Chee Gee Geok Neo who was a Kapitans of
Malacca in early 19th Century. She was fondly known in the family as Fat Mother,
Mak Gemuk.
• Chen Siew , a ‘Towkay Cermin Mata’ change the plantation of Gambier to rubber
after seen Malacca as the good locations for growing rubber tree. He also known to
have held many ‘ronggeng’ nights filled with wine, women and song.
• In 1919, Chen Siew was died and leaving a wife with three mistress. The eldest
mistress Choo Way Neo, or Nenek Cho, The two younger mistresses were Maggie
Tan Ah Moy and Tan San Yeok, and the only one legitimate son, Chan Seng Kee
who was match-married to Ho Joo Suan who is came from a Peranakan family.
• Seng Kee who is not interested to live in the busy town, built a house by the
seaside that was completed in 1932 and moved his family to stay there before and
during the war.
• For many years, the house be an office and ancestral home for prayers & opened
by the family to the public in 1985 and being managed by the seventh generation.
BACKGROUND Baba Nyonya CON..

7. THE FAMILY STRUCTURE

8. SWOT ANALYSIS
STRENGTHS
• Preservation and conservation of building
• Storing the uniqueness of furniture and the design of the building.
• Knowledge about the histories in malacca
•Near with the other attraction places
( Jonker Walk, The Stadthuys, St.Paul Hill’s (A ’Famosa)and Malacca River)
WEAKNESSES
•Less number of domestic tourists
•Costly for domestic tourists = money, time and energy
•Narrow streets, roads congestions and limited signage
OPPORTUNITIES
• Job opportunity for local people
•Increase income for local people
•Increase knowledge of the local people
•Increasing the development around the area
THREATS
•Congestion
•Environmental damages and pollutions (air pollution, noise pollution and land
pollution)
•Social problem and cross cultural impact

9. RECOMMENDATION
• Worth for the new future generation can see and
learn.
• Sustainable tourist :
i) attract to heritage site ii) learn about the history
• Local authorities and organization must
protecting and preserving the heritage site.
• Enacted : for ensure heritage site not diminished
• High-quality information must provided
• Staffs at Baba and Nyonya Museum are really
preserve and protect the museum

10. CONCLUSION
• Heritage Tourism can be listed as one of the most important type of
tourism.
• More interested and appreciate in heritage and historical sites and
buildings
• Important to preserve our cultural heritage
• A chance to learn more about our culture and history
• Historic preservation to maintain its value so that the new generations
can experience and appreciate more about our history
• Heritage tourism can describing psychological on the psychology-
tourism interference that suitable for everyone, children, teenagers,
adult and elderly who are enthusiasm on the history
• Authorities and organizations can responsible to make sure heritage
and historical places in Malaysia are fully conserved and preserved
systematically