The document discusses the functions of music videos. It states that the two main functions are to promote the artist and raise awareness, as well as to entertain audiences. As an example, it discusses Psy's "Gangnam Style" music video which gained over 2 billion views and promoted his name widely. The document also analyzes Nicki Minaj's music video for "Superbass", stating it serves both to entertain audiences through dancing and imagery, as well as raise awareness of Minaj and help create an image for the artist.
2. WHAT IS A MUSIC VIDEO
• A MUSIC VIDEO IS A VIDEO-TAPED PERFORMANCE RECORDED; USUALLY
ACCOMPANIED BY DANCING AND VISUAL IMAGES INTERPRETED BY THE LYRICS
OF THE SONG
3. Functions of a Music Video
THERE ARE MANY DIFFERENT FUNCTIONS OF A MUSIC VIDEO’S, HOWEVER THEY
CAN NEVER BE NARROWED DOWN TO A FEW CRUCIAL FUNCTIONS.
PERSONALLY I BELIEVE THAT THERE ARE TWO MAIN FUNCTIONS OF A MUSIC
VIDEO WHICH ARE:
• TO PROMOTE THE ARTIST / RAISE AWARENESS
• TO ENTERTAIN THE AUDIENCE
4. PROMOTE THE ARTIST/ RAISE AWARENESS
ONE OF THE FUNCTIONS OF A MUSIC VIDEO IS TO PROMOTE THE ARTIST AND
RAISE AWARENESS FOR THE TARGET AUDIENCE. A GREAT EXAMPLE OF THIS
WOULD BE PSY WITH HIS ONE HIT WONDER GANGNAM STYLE.
THIS INSTANTLY PROMOTED HIS NAME AND PROMINENCE AFTER RECEIVING
2BILLION VIEWS+ ON HIS OFFICIAL MUSIC VIDEO FURTHERMORE ALSO HAVING
NEARLY UP TO 8 MILLION YOUTUBE SUBSCRIBERS
5. TO ENTERTAIN AUDIENCES
• ANOTHER FUNCTION OF A MUSIC VIDEO IS TO ENTERTAIN THE TARGET
AUDIENCE WHICH ALLOWS THE AUDIENCE TO FEEL SATISFIED BY THE ARTIST
AND THE MUSIC VIDEO.
THERE ARE MANY DIFFERENT FACTORS AS HOW A MUSIC VIDEO CAN ENTERTAIN
AN AUDIENCE SUCH AS:
• STORYLINE E.G. INTERESTING STORYLINE WHICH ALLOWS THEM TO RELATE IT
TO THERE LIVES.
• STEREOTYPICAL REPRESENTATIONS E.G. GIRLS HALF NAKED
6. MY CHOSEN MUSIC VIDEO
• THE ARTIST WHICH I BELIEVE HAS RELATIVELY ALL FUNCTIONS OF A MUSIC
VIDEO IS ‘NICKKI MINAJ’ IN HER SONG SUPERBASS
7. NICKKI MINAJ’S MUSIC VIDEO ‘SUPERBASS’ CONTAINS THE
FOLLOWING FUNCTIONS:
• TO ENTERTAIN
• TO RAISE AWARENESS FOR THE ARTIST
• TO HELP CREATE AN IMAGE OF THE ARTIST
8. ENTERTAIN THE AUDIENCE
• NIKKI MINAJ MEETS THE SHE FUNCTIONS OF A MUSIC VIDEO DUE TO THE FACT
THAT SHE ENTERTAINS HER TARGET AUDIENCES IN DIFFERENT WAYS E.G.
Young girls who like dancing
and ‘barbie like’ girls
Girls half naked which
may entertain and
amuse men
Fashionable girls may be
a target audience as the
might like to wear similar
clothes
9. RAISE AWARENESS OF ARITST
• FURTHERMORE NIKKI MINAJ RAISES AWARENESS OF HERSELF THROUGH HER
MUSIC VIDEOS THROUGH HER UNIQUE PERSONA AND HER ICONIC WOMAN
FIGURE.
