The Seven Habits of Highly Effective Conversion Optimisers
 

The Seven Habits of Highly Effective Conversion Optimisers

on

  • 8,877 views

Conversion Factory director, Stephen Pavlovich outlines the seven habits that are essential to get rapid results in conversion optimisation. These range from habits you can automate to build your ...

Conversion Factory director, Stephen Pavlovich outlines the seven habits that are essential to get rapid results in conversion optimisation. These range from habits you can automate to build your swipe file, to tricks to make you a better copywriter and optimiser.

Statistics

Views

Total Views
8,877
Views on SlideShare
3,728
Embed Views
5,149

Actions

Likes
9
Downloads
81
Comments
1

20 Embeds 5,149

http://www.distilled.net 4642
http://www-ig-opensocial.googleusercontent.com 200
https://www.distilled.net 136
http://www.rodaviva.org.br 94
http://formacionmestreacasa.gva.es 32
http://localhost 17
https://si0.twimg.com 4
http://yenamarketing.collected.info 4
http://www.newsblur.com 4
http://www.jatinmahindra.com 3
http://rodaviva.org.br 3
http://snatz.ioix.net 2
http://tweets.distilled.net 1
http://www.tuicool.com 1
http://translate.googleusercontent.com 1
http://webcache.googleusercontent.com 1
http://feeds.distilled.co.uk 1
http://feeds.feedburner.com 1
http://www.unroll.me 1
https://translate.googleusercontent.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Concise and charming presentation! :)

    Thanks for your reading recommendation. That book looks helpful and interesting. (slide 11)
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

The Seven Habits of Highly Effective Conversion Optimisers The Seven Habits of Highly Effective Conversion Optimisers Presentation Transcript

  • The Seven Habits of Highly Effective Conversion Optimisers Stephen Pavlovich | Conversion Factory
  • [1] Steal more ideas
  • Use Evernote – capture everything. Find out your Evernote email address. Auto-forward emails.
  • [2] Watch more TV
  • How do adverts overcome objections or emphasise benefits? Which phrases or structures are common between them?
  • [3] Stay organised
  • Use Excel to track every test. Include: hypothesis, page type, screenshots, test results.
  • [4] Don’t rely on hard data
  • Don’t rely on Google Analytics – set up soft data streams to cover the “why?” as well as the “what?”
  • [5] Learn more
  • As optimisers, we need to be experts on usability,  copywriting, data analysis, persuasion, design…
  • [6] Optimise yourself
  • How would you optimise your client relationships? What are their objections? What’s your sales funnel?
  • [7] Think differently
  • Don’t self-impose boundaries on your testing
  • [8] Ask us questions Stephen Pavlovich | Conversion Factory stephen@conversionfactory.com