Different colors used in different situations inspire varying reactions in people all around the world. For example, the color Black is the color of mourning in almost all the cultures of the world. However, white is considered as a color of purity and chastity in the west, but in India, white is a color of mourning. In China, a Green hat may mean that the wife is cheating on the husband! That is how deeply the colors get associated with the items on daily basis, and this is why choosing the perfect color to accompany your brand logo is so important. Here's a comprehensive guide to the color theory for designers and non-designers...