SlideShare a Scribd company logo
The Power of a Great Logo Slogan and How To Create One
What is a slogan?
Popular brand slogans
The Stories Behind Popular Logo Slogans
Impossible is nothing - Adidas
Think Different - Apple
Melts in your mouth, not in your hands – M&Ms
Because you’re worth it - Loreal
Put a tiger in your tank - Esso
How to create an interesting logo slogan?
Value. Vision. Mission.
Short. Memorable.
Brand Story. Customer Story.
Simple but impactful.
Something inspirational. Something Positive.
Standalone.
Consistent.
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