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14 Inspiring Paul Rand Quotes!


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Indubitably, Rand’s lasting influence and the core ideology that drove his career, was the modernist philosophy he revered growing up. He celebrated the works of artists from Jan Tschichold to Paul Cezanne, and continually aspired to build the connection between their creative output and its applications in graphic design.
We have accumulated some excellent quotes Paul Rand has uttered over the years...

Published in: Design

14 Inspiring Paul Rand Quotes!

  1. 1. 14 Inspiring Paul Rand Quotes To Ignite Your Designer Passion
  2. 2. Paul Rand is a legend.
  3. 3. Don't try to be original. Just try to be good.
  4. 4. Design is so simple, that's why it is so complicated.
  5. 5. A logo does not sell (directly), it identifies.
  6. 6. Simplicity is not the goal.
  7. 7. I haven’t changed my mind about modernism from the first day I ever did it…It means integrity; it means honesty; it means the absence of sentimentality and the absence of nostalgia; it means simplicity; it means clarity. That’s what modernism means to me.
  8. 8. The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.
  9. 9. Design is everything.
  10. 10. Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.
  11. 11. Innovation leads one to see the new in the old and distinguishes the ingenious from the ingenuous.
  12. 12. Design is the silent ambassador of your brand.
  13. 13. A style is the consequence of recurrent habits, restraints, or rules invented or inherited, written or overheard, intuitive or preconceived.
  14. 14. You will learn most things by looking, but reading gives understanding. Reading will make you free.
  15. 15. You can’t criticize geometry. It’s never wrong.
  16. 16. Good design doesn't date. Bad design does.