The Horrors of Design In Healthcare

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The disparity between the clinicians and the patients can be shrunk if the medical designers pay close attention to the environment they’re dwelling in. Not only can they avoid the logo design mistakes, but can also increase the chance to help the patients heal to wellness – only with effective design. Here is the good, the bad and the ugly in healthcare design. DIY Your Medical Logo Today with DesignMantic: https://www.designmantic.com/industry/medical

Health & Medicine

On average Americans spend $2.8 Trillion on
healthcare each year.

Biggest goofs in the history of healthcare
design …

The major design flaw in Epipen Injections.

“Healthcare considers the end-user to be the
clinician not the patient: clear product
information and identification always comes
above corporate branding.”

Healthy interaction inspires healthy design

Exhibit your skills as a healthcare provider.

Improve on the professional-patient user
experience design

Design and learn from unsuccessful
projects.

Connect ideas, people, patients and
experts.

As business, you have two choices: let rising healthcare costs continue to eat away at your profits – or do something about it. The old healthcare model does not work, and healthcare reform laws will not lower your costs. Employees are overweight, more susceptible to illness and chronic disease and have no understanding of the true costs of healthcare or even know how to find the best care. A new paradigm is needed to control rising healthcare costs. In the care setting, the traditional insurance models distort the reality of health care for its most important consumer – the patient. Employers should shift the paradigm to allow the patient to step above the fog and find themselves as powerful consumers with the ability to demand higher value and more cost-effective care.

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In 2011, Glenmark Pharmaceuticals, a leading pharma company in India, launched its cometology division by the name CosmoCare. They introduced IDC range of anti-aging products and IntelliAssist was the creative agency appointed for product launch and ongoing communication. Here is a short summary of collateral we created for product launch and campaign we managed to create awareness and promote product USP.

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On January 27, 2010, Spectrum and Aurora presented a PRSA webinar on how to leverage social media in a regulated industry. It is important for the health care industry to begin 2010 with a clear vision for embracing social media. In 2009, health care regulators finally started to address the issue - from the FDA's public hearings to the creation of a digital marketing working group by the UK's Pharmaceutical Marketing Society. There is no denying that consumers are constantly turning to the Internet as a source for health information. As communications professionals, we need to understand the opportunities, challenges and threats of the emerging digital world.

From the innovations developed by international laboratories (use of AI and machine learning, biopharma, digital health…) to the latest international reforms designed to widen the access to care, all arrows point to the same direction: health has become an increasingly important topic, and even more so since the pandemic. Vanksen’s experts zoomed in to try and understand the ways in which digital levers can empower pharma players around the world. Experience taught us that marketing and communication have different rules if you are the CDO or CMO of a European lab. It is strictly forbidden to target patient audiences with content advertising subscription medication. So, what can they do? https://www.vanksen.com/en/insights/empowering-patients-health-professionals-through-digital-content

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The Power of a Great Logo Slogan and How To Create One

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Slogans, or brand taglines, in the same vein, are not easy to come up with. The best ones are short, and when done right, become part of our culture, language, literature, cognition, and even unconscious associations. Here is what goes into making a great logo slogan that can stay on its own and bring attention to the brand. For more, visit our graphic design blog: https://www.designmantic.com/blog/

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The Horrors of Design In Healthcare

1. The Horrors of Design In Healthcare

2. On average Americans spend $2.8 Trillion on healthcare each year.

3. Bad design in healthcare …

4. The million dollar question

5. Biggest goofs in the history of healthcare design …

6. Epipen Injection – Case Study

7. The major design flaw in Epipen Injections.

8. Comic Sans for Cancer – Case Study

9. Comic Sans for Cancer Campaign

10. Logo Fails – Case Study

11. Major healthcare logo failures

12. Neglected design in healthcare

13. “Healthcare considers the end-user to be the clinician not the patient: clear product information and identification always comes above corporate branding.”

14. 7 Healthcare Design Tips

15. Healthy interaction inspires healthy design

16. Exhibit your skills as a healthcare provider.

17. Improve on the professional-patient user experience design

18. Research your healthcare environment

19. Visualize the information

20. Design and learn from unsuccessful projects.

21. Connect ideas, people, patients and experts.

22. DesignMantic