Creating Innovative Interfaces using Design Thinking
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See all phases of Design Thinking and learn how to bring innovation to your company (in-company training: http://www.designthinkingnow.com)
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Creating Innovative Interfaces using Design Thinking
- 1. C R E A T I N G I N N O V A T I V E I N T E R F A C E S U S I N G D E S I G N T H I N K I N G Demian Borba Design Thinker, Developer Evangelist @demianborba
- 2. • Graduated in Industrial Design (CEFET-PR) • Graduated in Computer Science (UFAL) • Crazy about Design, UX, Business and Technology • Former Professor at University of California San Diego (UCSD) • Working with Interactive Media for over 15 years • Founder of Action Creations, interactive agency in California • Developer Evangelist, 90% #upintheair (Americas+Asia+Europe) • Created the Tech Centers in Universities • Created the project Design Thinking Now A B O U T M E
- 6. D E S I G N T H I N K I N G
- 7. Experience Design Thinking in 20 hours and learn how to bring innovation to your company.
- 8. A M A Z I N G U X F I C T I O N
- 13. R E A L I T Y
- 20. H O W C A N W E I N N O V A T E ?
- 21. I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
- 22. W A T E R F A L L REQUIREMENTS DESIGN IMPLEMENTATION VERIFICATION MAINTENANCE ?
- 23. S C R U M ?
- 24. D E S I G N T H I N K I N G
- 27. E N D R E S U L T V I A B I L I T Y Capable of becoming actual, useful, practicable Business D E S I R A B I L I T Y The quality of being desirable Human Values F E A S I B I L I T Y The state or degree of being easily or conveniently done Technology
- 28. T E A M Science! Medicine! Engineering! Administration! Design! ...
- 30. C H A L L E N G E Desenvolver uma embalagem que crie uma excelente experiência para o consumidor das películas ToNails. D E S I G N
- 31. E M P A T H Y
- 37. E X T R E M E U S E R S Source: Design Thinking Bootcamp (IntoActions 2013)
- 38. Source: Design Thinking Bootcamp (IntoActions 2013)
- 39. C U R I O U S K I D
- 43. D E F I N E PoV = persona + need + insight
- 44. I N N O V A T I O N TECHNOLOGY R&D (PRODUCTS, PROCESSES) INNOVATION FUNNEL INNOVATION MANAGEMENT PROBLEM SOLVING SUGGESTIONS CONTINUOUS IMPROVEMENT
- 45. H U M A N C E N T E R E D D E S I G N PROBLEM DEFINITION TONS OF INNOVATION OPPORTUNITIES PROBLEM SOLVING COMPETITIVE ADVANTAGE + = INNOVATION STARTS AND ENDS WITH PEOPLE PoV = user + needs + insight
- 46. Design Thinking is more PROBLEM FINDING than PROBLEM SOLVING N E E D S I N S I G H T S+ Needs + Insights = Meaningful Challenge
- 47. [ persona ] needs [ need ] because [ insight ] PERSONA + NEED + INSIGHT emotions depth surprise interview findings observations contradictions can be used in the solution F O R M U L A
- 52. I D E A T E QUANTITY, not quality
- 58. P R O T O T Y P E “Fail often to succeed sooner.” - IDEO
- 59. time spent on a project costformistakes/changes PROTOTYPE fail & learn here TOO LATE
- 67. T E S T
- 68. T E S T LET PEOPLE USE YOUR PROTOTYPES EXPERIMENT TO FIND BALANCE OBSERVE THE EXPERIENCE (FILM IT) SHORT VIDEO DEMOS CONNECT WITH YOUR USERS DON’T FALL IN LOVE WITH IDEAS
- 69. T R U S T T H E P R O C E S S
- 70. T R U S T T H E P R O C E S S
- 78. W H A T A R E Y O U W A I T I N G F O R ?
- 79. M U I T O O B R I G A D O Demian Borba Design Thinker, Developer Evangelist @demianborba