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Video for Social Media Presentation Philly NetSquared/Net Tuesday 7.5.11

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Debbie Brown

This presentation highlights how social media and advances in technology have fundamentally changed how organizations are using video in their fundraising and marketing strategies. Also included are distribution tips, how to find your audience online, when to DIY and when to hire a Pro, and more.

EducationTechnologyBusiness
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Video for Social Media Presented by: Deborah Arnold Brown and Michael Schweisheimer Copyright 2011
Video for Social Media vs. Old School Video ,[object Object],[object Object],[object Object],[object Object],[object Object]
How is Video for Social Media the Same as Old School Video? ,[object Object],[object Object],[object Object],[object Object]
Video Today ,[object Object],[object Object],[object Object],[object Object]
Video Today ,[object Object],[object Object],[object Object]
Starting Points ,[object Object],[object Object],[object Object],[object Object]
Content is King ,[object Object],[object Object],[object Object],[object Object]
Why Storytelling? ,[object Object],[object Object],[object Object],[object Object]
Different Types of Stories Work for Different Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Informational Videos ,[object Object],[object Object],[object Object],[object Object]
Distribute ! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Finding Your Audience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To DIY, or not to DIY. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To DIY, or not to DIY. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To DIY, or not to DIY. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
To DIY, or not to DIY. ,[object Object],[object Object],[object Object],[object Object]
Discussion How Have You Utilized Video for Social Media? Please Share Your Experiences
Contact Information www.pwpvideo.com [email_address] [email_address] http://pwpvideo.tumblr.com/ 215.848.0594

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Video for Social Media Presentation Philly NetSquared/Net Tuesday 7.5.11

Editor's Notes

  1. Debbie
  2. Debbie
  3. Michael
  4. Michael
  5. Michael- “ Who are you trying to reach” - Demographics - geography, age, education Summary - Use this messaging work as a touchstone throughout the production process.
  6. Debbie
  7. Debbie
  8. Michael Fund/Friendraising example is WORLD VISION - cow video Brand Awareness example - OxFam America- Darfur volunteer video Community Advocacy example - Minessota Second Chance Coalition
  9. Michael Behind the Scenes is Mutter Museum Text and Stats is Stand Up to Cancer Video How to is Miriam’s Kitchen - Venison Pot Pie Program/Event is Raices Culturales Latinoamericanas - LRRF ncc?
  10. Michael Refer to handout for peeps that want more information
  11. Debbie
  12. Michael
  13. Michael
  14. Michael Orphan Support Africa-Kristen Caldwell