1. VANCOUVER
THE NORTH AMERICAN CONFERENCE FOR ESTHETIC,
SPA & MEDICAL SPA PROFESSIONALS
SHOW
PROGRAM
325+ BOOTHS | 120+ LECTURES
FEBRUARY 17 & 18, 2013
VANCOUVER CONVENTION CENTRE - WEST BUILDING
15th
EDITION
Esthétique SPA International
FEATURING
15 NEW PRO EDUCATORS • ESI MOBILE APP • IN-BOOTH DEMO SCHEDULE
2.
3.
4. 4
1-866-772-7469
On-site Registration C$75 ( Debit Card, Visa and MasterCard only )
Starts at 8:00 a.m. both days
PRE-REGISTER BY JANUARY 28, 2013 AND SAVE C$15!
Use the form in this brochure (p. 19) or pre-register online
by January 28, 2013 at www.spa-show.com and pay only C$60
Your I.D. badge will be mailed prior to the event. Sorry, no refunds
FOR ONLY
WE BRING YOU
TWO FULL DAYS
of education focusing on
management, marketing and
technical skills that will raise
the bar for your entire team.
REAP THE BENEFITS:
• Learn new skills you can apply
to your specific profession
• Take your career to the next level
with our extensive educational
program
• Network with your peers and gain
intimate access to top industry
experts.
Spa owners and managers,
estheticians, and medical
professionals can rely on ESI for
access to suppliers that will keep
them at the forefront of their field.
ESI VANCOUVER MOBILE APP
ESI has partnered with GoMobileNow
to provide up-to-the-minute information
to attendees via a Mobile App.
Features will include Conference
Registration, Schedule of Events,
List of Speakers, Floor Plan, List of
Exhibitors and GPS locator.
Download our FREE interactive Trade
Show Mobile Application from Apple
Itunes or Android Market. Search for:
ESI Vancouver Trade Show.
ESI VANCOUVER 2013
HIGHLIGHTS INCLUDE:
• Interactive Exhibit Hall with 325+
booths and 100+ exhibiting
companies
• 15 New Pro Educators
• More than 55 Pro Educators
Seminars featuring business and
technical skills for resort spas,
day spas and esthetics practices
• More than 65 Exhibitor Classes
offering in-depth looks — and, in
some cases, hands-on instruction
— on the products and equipment
you need to advance you career
or ensure your establishment’s
continued success.
• An Interactive Panel featuring
3 spa experts, who will lead a lively
discussion on day spas and their
role in our ever-evolving industry.
• New in this Program: All demos
being performed on the exhibition
floor during the two days of the show
can be found in a convenient chart
to help you plan your schedule!
PLUS
FREE CERTIFICATE
OF ATTENDANCE
to add to your credentials
(at booth #831)
PLUS
IN-DEPTH SEMINARS
FOR YOUR CONTINUING
EDUCATION
Take advantage of the Vancouver
Conference to register for one of our
master classes held on Sunday night
(including meal) and learn from our
world class experts, or register to
the BeautySafe certification program
to improve the health and safety
standards of your establishment.
“38% of trade show attendees consider education sessions the most important
component of the entire exhibition.” — Center for Exhibition Industry Research
Spa professionals gather at ESI Vancouver for practical business solutions, trend information
and the latest offerings and insights from leading industry suppliers. Celebrating its fifteenth
year, ESI Vancouver features the most comprehensive educational program for spa and skincare
professionals. Our NEW roster of speakers includes spa directors from the largest resorts in
USA, the industry’s top educators and thought leaders.
Why Attend ESI Vancouver 2013?
$60
Should you have a comment or a suggestion, please feel free
to share it with us by sending us an email at info@spa-show.com
ABOUT
THE
EVENT
5. Vancouver 2013
5
About
the Event
GET THERE VIA
• Vancouver Airport - Accessible by
direct flight from anywhere
• Shuttle Bus – Free from Century
Hotel Plaza and Spa
TRAVEL INFO
ESI has secured special rates for
esthetics and spa professionals who wish
to take full advantage of the Vancouver
Conference
—
and save on their travel
expenses.
AIRFARE
We have appointed Air Canada as the
official airline of the ESI Vancouver
Conference. Reservations can be made
only through Air Canada’s Web site
at www.aircanada.com for our special
discounted rates to apply. Our promotion
code is XQKDGWZ1.
The promotion code on your ticket will
show you’re a proud member of our
business. We thank you for your support.
SPA-SHOW.COM
HOTEL ACCOMMODATIONS
PAN PACIFIC VANCOUVER HOTEL
300-999 Canada Place,Vancouver, B.C.
Canada V6C 3B5
Tel.: (604) 662-3223
Toll Free: Canada 1-800-663-1515
USA 1-800-937-1515
Fax: (604) 895-2469
e-mail: reservations.yvr@panpacific.com
Rates: Single or double occupancy C$159
CENTURY PLAZA HOTEL & SPA
1015 Burrard St.,Vancouver, B.C.
Canada V6Z 1Y5
Tel.: (604) 687-0575
Toll Free: 1-800-663-1818
Fax: (604) 682-5790
e-mail: reserve@century-plaza.com
Rates: Single occupancy C$85
Double occupancy C$95
One bedroom suite
(Single or double occupancy) C$115
VANCOUVER CONFERENCE
VANCOUVER CONVENTION CENTRE
WEST BUILDING (NEW BUILDING)
1055 CANADA PLACE,
VANCOUVER, BC
CANADA V6C 0C3
SUNDAY,
FEBRUARY 17
9:00 a.m.
to 6:00 p.m.
MONDAY,
FEBRUARY 18
9:00 a.m.
to 4:00 p.m.
ESI rates are only available until January 28, 2013, so book now while discounts apply!
Remember to mention the ESI 2013 Vancouver Conference when making your reservation
to be eligible for these exceptional rates
Century Plaza
Hotel
Convention
Centre Pan Pacific
Vancouver Hotel
ABOUT
THE
EVENT
6. 6
Esthétique SPA International
1-866-772-7469
START SPEAKERS TOPICS ROOM DURATION PAGE
9:30 n Aleks Vranicic Private Label: The Best Business Decision You Can Ever Make! 105 50 min 63
9:30 n Andrea Walker The Power of Combining Non-Invasive Technologies to Increase 101 50 min 50
Your Client Services Menu and Profits!
9:30 n Boldijarre Koronczay Master the Hungarian Massage Techniques for the Instant Facelift 109 75 min 50
9:30 n Daryl Hemingway Hair Removal – How to Double Your Profits in the Next Year! 104 50 min 51
9:30 n Estrellita Gonzalez RAJA Medical’s New Devices – Non-Invasive, No Down Time 106 50 min 59
and Higher Revenues for Business Owners!
9:30 n Sheila Malmanis Teen & Pre-Teen Treatments – The Newest Trend in Spas 113 50 min 50
10:30 n Blake Fenney How to Make the “Rubber Hit the Road” - Increase Revenue and Guest Spend Immediately! 116 50 min 36
10:30 n Kristine Huffman Use Wellness to Get a Healthy Bottom Line 115 50 min 40
10:30 n Michael Tompkins If I Ran A Day Spa... 117 50 min 43
10:30 n Nina Curtis Reflexology for the Face 110 50 min 34
10:30 n Robb Gorman The Devil You Think You Know (Skin Care’s Dirty Little Secrets) 112 50 min 38
10:30 n Stacy Conlon Digital Media Marketing in 2013: What You Need to Know 114 50 min 33
10:30 n Clément Beaumont Dynamic Duo: Electroepilation & Photoepilation Technologies 106 50 min 49
10:30 n Daniel Renaud Sales - Less Talk, More Results: Easy and Effective Techniques that Create Instant 108 50 min 54
Rapport and Increase Your Sensory Acuity Are Available to You Right Now!
10:30 n Dr. Martin Braun Emerging Technologies and Treatment Options That Will Increase Your Business ROI 113 50 min 62
10:30 n Dr. Wilma Pretorius Cosmeceutical Benefits of Novel Cold Pressed Berry and Vegetable Oils and Extracts 111 50 min 54
10:30 n Margarita Saian Newest Clinical Hyperpigmentation Treatment from the Anti-Aging Experts! 102 50 min 60
Non-Toxic Alternatives to Hydroquinone that Safely Whiten and Brighten the Complexion
10:30 n Michael Ibbott Acne & Acne Rosacea 103 50 min 52
10:30 n Pat Shibley-Gauthier The Connection Between Permanent Makeup and Tattoo Removal 105 50 min 55
10:30 n Ruben Potrebenko Foundation Fundamentals: The Foundation to Younger Looking Skin 104 50 min 62
10:30 n Vicki Malo Building Your Pedicure Business: Learn More to Earn More 101 50 min 56
11:30 n Andrea Foster Spa Trend Report: The Economic and Lodging Industry Impact on the Performance of Spas 116 50 min 37
11:30 n Carolyn Heyland Considering Laser Training? Learn the Pro's and Con's of Medical Based Treatments 115 50 min 39
11:30 n Doug Coburn Reflexology & the Pedicure 112 50 min 33
11:30 n Eric Stephenson Five Fast Tracks to Stellar Body Mechanics 114 50 min 42
11:30 n Jacques-Lee Pelletier Who…Nose! 111 50 min 40
11:30 n Michael Effler The Spa of the Future Part 1: The Wellness Revolution 117 50 min 35
11:30 n Robert Cass Marketing Battleground: How To Win The Fight 110 50 min 32
11:30 n Joseph A. Lewis II Skin Aging – Science discovers the Cause,Technology Reverses the Effects.Transform 113 50 min 58
Your Business by Understanding Skin Aging and Providing Cutting-Edge Technologies
11:30 n Lily Ofir Thai Steam Herbal Massage 108 50 min 59
11:30 n Lori Nestore Speed Wax with The Wax Queen 109 75 min 62
LECTURE
AND
CLASS
SCHEDULE
Lecture and
Class Schedule
Sunday AM
n PRO EDUCATORS
n EXHIBITOR CLASSES
n INTERACTIVE PANEL
n CONTINUING EDUCATION SEMINARS
7. 7
VANCOUVER 2013
SPA-SHOW.COM
START SPEAKERS TOPICS ROOM DURATION PAGE
12:30 n Interactive Panel Days Spas: Key Players in a Growing Industry 110 50 min 26
1:30 n Adam Hawthorne Guerrilla Marketing - How to Drive Day Spa Business Through Local Events 116 50 min 39
1:30 n Jacques-Lee Pelletier Symmetry or Synergy? 111 50 min 40
1:30 n Jeremy McCarthy The Psychology of Spas and Wellbeing 114 50 min 41
1:30 n Melissa Fielding Spa Trends: Finding the Right Ones for Your Market 115 50 min 36
1:30 n Michael Effler The Spa of the Future Part 2: Lifestyle Centres - Bringing It All Together 117 50 min 35
1:30 n Robb Gorman Man/Wax/2013 112 50 min 38
1:30 n Cathi Graham 3 Minutes to a Younger You! 102 50 min 53
1:30 n Daniel Renaud Marketing You Better, Makes Better Business 108 50 min 54
1:30 n Darwin Gauthier Taking Care of Permanent Makeup Business 105 50 min 55
1:30 n Dr. Fatma Mohammad Less Work for More Money 106 50 min 48
1:30 n Katharin von Gavel A Step Ahead… Making the Most of Your Pedicure Service 101 50 min 52
1:30 n Marina Beliakov Introduction to Chemical Peels 113 50 min 56
1:30 n Michael Ibbott Hyperpigmentation/Melasma & Brown Spots 103 50 min 52
1:30 n Shelley Killeen Explore Jade Stone Treatments 109 50 min 61
1:30 n Uzi Pikar EpilFree – Laser Hair Removal Results Without the Laser! 104 50 min 51
2:30 n Ben Campsey Profit Management for Day Spas 116 50 min 32
2:30 n Doug Coburn Diabetes & the Pedicure – A Deadly Combination? 112 50 min 33
2:30 n Ella Stimpson Build Trust to Build a Better Bottom Line 115 50 min 43
2:30 n Eric Stephenson The Case for Creating a “Drama-Free” Spa 114 50 min 42
2:30 n Louis Silberman Use Cosmetic Technologies Like Lasers, Intense Pulse Light 111 50 min 42
and Radio Frequency to Jump Start Your Business
2:30 n Michael Tompkins Build Your Profits with New Vision: The How To Guide for Making More Cash! 117 50 min 43
2:30 n Robert Cass Where Has All My Profit Gone? 110 50 min 32
2:30 n Bernd Stolz Nail Bracing…NO Pain but LOTS to Gain 101 50 min 53
2:30 n Blake Rector Using Social Media with Automated Marketing & the Easy 5-Step Selling Process 105 50 min 61
2:30 n Jessica Hole French Gel Nails 103 50 min 48
2:30 n Kristen Ma Better than Botox! Anti Aging Secrets from Ayurveda 113 50 min 58
2:30 n Margarita Saian Non-Surgical Facelift, Neck Lift, and Collagen Infusion Therapy Achieved Through 102 50 min 60
Galvanic/Microcurrent /Infrared Technology and Natural Clinical Products
2:30 n Philip Luque Feel and See the Difference with Mineral Makeup 109 50 min 63
2:30 n Raymonde Piquette Thermocoagulation: A Profitable Diversification 106 50 min 49
2:30 n Rebecca Miller Skin Finishing 104 50 min 61
2:30 n Veronika Oganezova Therapeutic Effect of Dead Sea Minerals 108 50 min 60
3:30 n Joanna E. Roche Rethinking Retail 111 50 min 41
3:30 n Nina Curtis State of the Industry: Holistic Therapies for Your Spa 110 50 min 34
*CONTINUING EDUCATION SEMINARS
START EXPERTS SEMINARS DURATION PAGE
5:00 n BC Beauty Council Level 1 General Trade Practices Workshop 4 hours 65
5:00 n Robert Cass Marketing with Purpose for Profit 4 hours 66
5:00 n Doug Coburn Explore the World of the Pedicure 4 hours 67
5:00 n Robb Gorman Male/Wax/Groom/Skin 4 hours 68
5:00 n Jacques Lee Pelletier Beauty for All Ages 4 hours 69
LECTURE
AND
CLASS
SCHEDULE
Lecture and
Class Schedule
Sunday PM
Registered guests of the ESI Vancouver Conference have
access to all lectures listed below at no additional cost.
Except Sunday night’s Continuing Education Seminars.*
8. 8
Esthétique SPA International
1-866-772-7469
START SPEAKERS TOPICS ROOM DURATION PAGE
9:30 n Aleks Vranicic Private Label: The Best Business Decision You Can Ever Make! 105 50 min 63
9:30 n Cathi Graham 3 Minutes to a Younger You! 102 50 min 53
9:30 n Dr. Fatma Mohammad Less Work for More Money 106 50 min 48
9:30 n Glenda Bradford The Perfect Manicure 103 50 min 48
9:30 n Lily Ofir Thai Steam Herbal Massage 108 50 min 59
9:30 n Michael Beresford Introducing Kelzyme – A Unique Blend of Fossilized Marine Kelp and Macroalgae 113 50 min 56
9:30 n Shelley Killeen Explore Jade Stone Treatments 109 50 min 61
9:30 n Uzi Pikar EpilFree – Laser Hair Removal Results Without the Laser! 104 50 min 51
9:30 n Vicki Malo Pedicuring the Senior and Geriatric Client 101 50 min 56
10:30 n Andrea Foster Spa Trend Report: The Economic and Lodging Industry Impact on the Performance of Spas 116 50 min 37
10:30 n Joanna E. Roche Rethinking Retail 111 50 min 41
10:30 n Kristine Huffman Use Wellness to Get a Healthy Bottom Line 115 50 min 40
10:30 n Michael Tompkins If I Ran A Day Spa... 117 50 min 43
10:30 n Nina Curtis Reflexology for the Face 110 50 min 34
10:30 n Robb Gorman The Devil You Think You Know (Skin Care’s Dirty Little Secrets) 112 50 min 38
10:30 n Stacy Conlon Digital Media Marketing in 2013: What You Need to Know 114 50 min 33
10:30 n Bonnie Maxwell Nail Art with Bonnie Maxwell 106 50 min 56
10:30 n Daniel Renaud Sales - Less Talk, More Results: Easy and Effective Techniques that Create Instant 108 50 min 54
Rapport and Increase Your Sensory Acuity Are Available to You Right Now!
10:30 n Joseph A. Lewis II Skin Aging – Science Discovers the Cause,Technology Reverses the Effects.Transform 113 50 min 58
Your Business by Understanding Skin Aging and Providing Cutting-Edge Technologies
10:30 n Katharin von Gavel A Step Ahead… Making the Most of Your Pedicure Service 101 50 min 52
10:30 n Margarita Saian Non-Surgical Facelift, Peptide Infusion Therapy,Achieved Through 102 50 min 60
Galvanic/Microcurrent/Infrared Technology and Natural Clinical Products
10:30 n Michael Ibbott The Future in Anti-Aging 103 50 min 52
10:30 n Pat Shibley-Gauthier Where Do I Find an Academy to Train 6 Days of Hands-On in Permanent Makeup? 105 50 min 55
10:30 n Rebecca Miller Skin Finishing 104 50 min 61
11:30 n Blake Fenney How to Make the “Rubber Hit the Road” - Increase Revenue and Guest Spend Immediately! 116 50 min 36
11:30 n Carolyn Heyland Considering Laser Training? Learn the Pro's and Con's of Medical Based Treatments 115 50 min 39
11:30 n Doug Coburn Reflexology & the Pedicure 112 50 min 33
11:30 n Eric Stephenson Five Fast Tracks to Stellar Body Mechanics 114 50 min 42
11:30 n Jacques-Lee Pelletier Who…Nose! 111 50 min 40
11:30 n Michael Effler Spas That Make Millions Part 1: Designed To Lead - Secrets of Success 117 50 min 35
11:30 n Robert Cass Pay Right: Happy Staff and Still Profitable 110 50 min 32
11:30 n Lori Nestore The Brazilian Bikini Wax with The Wax Queen 109 75 min 62
LECTURE
AND
CLASS
SCHEDULE
Monday AM n PRO EDUCATORS
n EXHIBITOR CLASSES
Lecture and
Class Schedule
9. 9
VANCOUVER 2013
SPA-SHOW.COM
START SPEAKERS TOPICS ROOM DURATION PAGE
1:30 n Adam Hawthorne Guerrilla Marketing - How to Drive Day Spa Business Through Local Events 116 50 min 39
1:30 n Jacques-Lee Pelletier Symmetry or Synergy? 111 50 min 40
1:30 n Jeremy McCarthy The Psychology of Spas and Wellbeing 114 50 min 41
1:30 n Melissa Fielding Spa Trends: Finding the Right Ones for Your Market 115 50 min 36
1:30 n Michael Tompkins Build Your Profits with New Vision: The How To Guide for Making More Cash! 117 50 min 43
1:30 n Nina Curtis State of the Industry: Holistic Therapies for Your Spa 110 50 min 34
1:30 n Robb Gorman Man/Wax/2013 112 50 min 38
1:30 n Boldijarre Koronczay The Organic Way: Treating Acne, Rosacea and Eczema with Natural Ingredients 109 75 min 50
1:30 n Dafna Sheer Pollagen Introduces a New Era in Facial Treatment 101 50 min 57
1:30 n Daniel Renaud Marketing You Better, Makes Better Business 108 50 min 54
1:30 n Daryl Hemingway Hair Removal – How to Double Your Profits in the Next Year! 104 50 min 51
1:30 n Denise Arnold CND Shellac and Nail Art 103 50 min 52
1:30 n Estrellita Gonzalez What You Can Do to Become a Great Place to Work and Attract/Keep Fantastic Staff! 106 50 min 59
1:30 n Kristen Ma Better than Botox! Anti Aging Secrets from Ayurveda 113 50 min 58
1:30 n Margarita Saian Non-Surgical Facelift, Neck Lift, and Collagen Infusion Therapy Achieved Through 102 50 min 60
Galvanic/Microcurrent /Infrared Technology and Natural Clinical Products
2:30 n Ben Campsey Profit Management for Day Spas 116 50 min 32
2:30 n Doug Coburn Diabetes & the Pedicure – A Deadly Combination? 112 50 min 33
2:30 n Ella Stimpson Build Trust to Build a Better Bottom Line 115 50 min 43
2:30 n Eric Stephenson The Case for Creating a “Drama-Free” Spa 114 50 min 42
2:30 n Louis Silberman Use Cosmetic Technologies Like Lasers, Intense Pulse Light 111 50 min 42
and Radio Frequency to Jump Start Your Business
2:30 n Michael Effler Spas That Make Millions Part 2: Designed To Lead - Doing What Others Don’t 117 50 min 35
2:30 n Robert Cass The Art of Service Superiority 110 50 min 32
2:30 n Aimee Werner Flawless Waxing Experience 113 50 min 63
2:30 n Ruben Potrebenko Foundation Fundamentals: The Foundation to Younger Looking Skin 104 50 min 62
2:30 n Veronika Oganezova Therapeutic Effect of Dead Sea Minerals 108 50 min 60
LECTURE
AND
CLASS
SCHEDULE
Monday PM Registered guests of the ESI Vancouver Conference have
access to all lectures listed below at no additional cost.
Lecture and
Class Schedule
13. Esthétique SPA International
The North American Conference for Esthetic,
Spa & Medical Spa Professionals
Owner and Chairman of the Board
Lyse Denommée
Honorary Conference President
Attila Koronczay
Promoter
Bernard Renaud
Coordinator
Robert Lamarche
Editing
TNT Communications
Graphic Design
Effet Boomerang
Graphic production
Studio In-Vivo
Esthétique SPA International
(6328172 Canada Inc.)
103 - 14056 Curé-Labelle
Mirabel, Québec
CANADA J7J 1L6
Tel.: (450) 434-4738
Toll Free: 1 (866) SPA-SHOW (772-7469)
Fax: (450) 435-2027
E-mail: info@spa-show.com
TABLE
OF
CONTENTS
Esthétique SPA International
Vancouver Conference
Vancouver Convention Centre
West Building (New Building)
1055 Canada Place, Vancouver
February 17-18, 2013
On-site Registration: C$75
(Debit Card,Visa and MasterCard only)
PRE-REGISTER by JANUARY 28,
2013 AND SAVE C$15!
Use the form in this brochure or pre-register
online at www.spa-show.com by
January 28, 2013 and pay only C$60.
Must be 16 or over to be admitted on site.
Welcome to the
15th
Annual Vancouver
Conference!
The time has come for you to increase your knowledge and sharpen
your skills with the help of ESI’s team of professionals.
Find out about the latest advancements in the fields of Esthetics, Spas,
Medical Spas and Resort Spas, and how you can improve and enhance
your services — and client satisfaction.
4 About the Event
A summary of the numerous
components of the most
comprehensive trade show
in the country!
6 Lecture and
Class Schedule
10 In-Booth Demonstrations
- What, When, Where
15 New Products
A look at what’s new on the market
17 Word from the President
19 Pre-Registration Form
24 E-SPABC
26 Interactive Panel
30 Pro Educators
46 Exhibitor Classes
64 Continuing
Education Seminars
72 Featured in Show
A comprehensive list of products,
equipment, accessories and support
services you will find on the exhibition
site, categorized by specific area of
interest (Esthetics, Spa or Paramedical)
84 List of Exhibitors
Company names are listed
alphabetically for easy reference
89 ESI Events Schedule
Follow us on Facebook and visit our website to get a glimpse of what the show has in store for you!
102 List of Advertisers
107 Floor Plan
A map of all booths on the site, with
a list of exhibitors by booth number
13
VANCOUVER 2013
SPA-SHOW.COM
Table of
Contents
14. 1 800 361-0352
ldrenaud.com
Several factors contribute
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At the heart of this Anti-ageing Expert Serum,
an exceptional combination
of 10% stabilized Vitamin C and the
power of Uvaxine®
Technology.
A unprecedent formula
for younger looking skin,
brighter, firmer, smoother and a
radiant complexion in less than 28 days!
RADIANCE IS YOUTH
C+
10 Serum
Uvaxine®
Technology
Concentrated Antioxidant Complex
ONCE AGAIN,
LABORATOIRE DR RENAUD
INNOVATES IN ANTI-AGEING.
RESEARCH
I
N
N O VATI O
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1st
time
used active in
North America
RECAPTURE
LIGHT
“Visit us at Booth 715”
15. VANCOUVER 2013
SPA-SHOW.COM
15
New
Products
COMPANY Number of
BOOTH
New Products COMPANY Number of
BOOTH
New Products
Our exhibitors have over 490 new items to offer!
Looking for
New Products?
Aesthetic Products Canada........ 7..............823
Akzentz Professional
Nail Products............................ 75..............639
Beauty D. Ca............................... 1..............210
Bernard Cassiere........................ 5..............408
Berodin Wax................................ 5..............408
Bliss Organics........................... 75..............222
Bohemian Crystal Files.............. 2..............340
Cara Skin Care........................... 3..............231
Continental Cosmetics............. 10..............507
Derma MD Skincare................... 4..............331
Dermaspark Products................. 5..............722
Design JoAnne
Martin Uniformes....................... 6..............445
Dr. Belter Skincare..................... 3..............731
Dr. Mehran.................................. 1..............617
Dr. Spiller Biocosmetics........... 20..............203
DVN Spa Systems....................... 2..............335
Éminence Organic Skin Care.... 20..............207
en Vogue Sculptured
Nail Systems............................... 1..............739
EpilFree....................................... 2..............434
Fake Bake................................... 3..............422
Footlogix – Where
Medi Meets Pedi........................ 1..............440
Germaine de Capuccini.............. 8..............823
I & W Research......................... 13..............433
IBS Distribution.......................... 1..............517
Image Skincare........................... 6..............629
Innovatek Medical
- Health & Beauty....................... 4..............326
La Maison Clayton Shagal.......... 4..............415
Laboratoire Dr Renaud............... 4..............715
LCN Canada................................ 1..............745
Linkas Enterprises.................... 13..............139
Medispa Equipment.................... 3..............731
Natali Products......................... 12..............323
North American School
of Podology................................. 5..............401
Nova 2 Beauty............................. 3..............522
Nova Beauty ............................... 1..............440
Novalash..................................... 3..............629
Nu Apparel.................................. 2..............638
Oxylift, Facelift-in-a-Box............. 1..............431
Pharstar...................................... 3..............700
Pure and Simple....................... 10..............322
Purple Beauty Supplies.............. 3..............327
RAJA Medical®
............................ 3..............222
RGR Pharma............................... 5..............601
Rivage Canada.......................... 40..............302
SAIAN Natural
Clinical Skin Care..................... 10..............300
Salt of the Earth....................... 17..............629
Sharp Light Technologies
Canada....................................... 1..............214
Silhouet-Tone.............................. 4..............506
Soluzione Spa Products.............. 1..............607
Southwind Jade........................... 2..............340
Stogryn Sales............................. 4..............307
Vitelle Labs Private Label......... 50..............709
NEW
PRODUCTS
16.
17. 17
VANCOUVER 2013
SPA-SHOW.COM
Every year, ESI’s annual conference offers you the unique opportunity to
take a moment to renew your connection – with your peers, with your pro-
fession, with your passion. Because it turns out that, even though our
particular line of work is all about wellness and healthy living, we still live
in a fast-paced environment that doesn’t leave us much time to think.
So for 15 years now, professionals in our industry are given the chance
to spend two days away from their daily tasks, to mingle with their col-
leagues and suppliers, and to learn the latest tricks of the trade. Experts
from around the world reveal the latest trends, and how they will affect
your business in the near future. Management and marketing special-
ists provide their knowledge to help bring your vision to life—whether it
has to do with your pet project, your career or your business.
In addition to the numerous booths presenting their wares, exhibitors
provide valuable information in the form of interactive classes, where
you can decide what new service, product or equipment you’ll be offering
your clientele to further enhance their experience.
And of course, ESI’s annual conference wouldn’t be complete without
its master classes, on Sunday night. These are especially worthwhile as
they allow you to spend quality time with some of our most esteemed
educators. Just make sure you register early, as space is limited.
See you at the New Convention Centre!
Attila Koronczay
Honorary Conference President
Attila Koronczay
WORD
FROM
THE
PRESIDENT
Word from
the President
A Yearly Education Break,
Tailored to Your Needs
18.
19. SPA-SHOW.COM
Esthétique SPA International
VANCOUVER CONFERENCE
Fill in this form and mail to :
ESI, 103 - 14056 Curé-Labelle, Mirabel,
Québec CANADA J7J 1L6
or fax to : 450-435-2027
or register online : www.spa-show.com
PRE-REGISTRATION INFORMATION
Esthétique SPA International
Tel.: 450-434-4738 Fax: 450-435-2027
Toll free: 1-866-SPA-SHOW (772-7469)
1. Esthetician
2. Electrologist
3. Massage therapist
4. Other Spa therapies
5. Manicure
6. Pedicure
7. Makeup artist
8. Nail technician
9. Hair care professional
10. Spa owner
11. Spa director
12. Spa manager
13. Manufacturer
14. Distributor
15. Plastic surgeon
16. Medical doctor
17. Dermatologist
18. Other medical professional
19. Student
20. Guest
21. Staff
22. Laser hair removal
23. Nurse
24. Salon owner
23. Salon manager
You may also register on site, on either day of the event,
at the cost of C$75.00 per person. On-site registration
must be paid by debit card, Visa or MasterCard only.
There will be an UNLIMITED SUPPLY of tickets for sale
ON-SITE each day of the conference.
All sales are final: No refunds, no replacements.
Tickets are non transferable: Resale prohibited;
no name change, NO EXCEPTIONS.
All pre-registration forms received after the pre-registration
deadline will be refused. NO EXCEPTIONS
Please note that NO PERSONAL CHEQUES and NO POST-
DATED CHEQUES will be accepted for pre-registration or
on-site. Pre-registration forms must be accompanied by
BUSINESS or SCHOOL CHEQUE, MONEY ORDER or valid
CREDIT CARD information.
Categories:
Pre-Register by
JANUARY 28, 2013
AND SAVE $15!
Pre-Registration
PRE-REGISTRATION
www.spa-show.com • info@spa-show.com
FEBRUARY 17-18, 2013
19
Please register me and my guests NOW for ESI’s
VANCOUVER 2013 CONFERENCE at C$60.00 per person.
Your ID badges will be mailed to you prior to the event. Sorry, no refunds.
Company Name:_________________________________________________
Address:_______________________________________________________
City:_____________________________________Province or State:________
Postal or Zip Code:_______________________ Country:__________________
Tel.: ( ________ )________________________________________________
E-mail:________________________________________________________
Please list name and corresponding category number
for person you are registering (including yours):
Name:_________________________________________________ Cat.:_____
Name:_________________________________________________ Cat.:_____
Name:_________________________________________________ Cat.:_____
Name:_________________________________________________ Cat.:_____
PLEASE NOTE: No children allowed on site.
Attendees must be 16 or older to be admitted.
Total number of attendees:_______x C$60.00 =__________$ (taxes included)
REGISTRATION TO CONTINUING EDUCATION SEMINAR
FROM 5 PM TO 9 PM SUNDAY FEBRUARY 17
(price includes admission to Vancouver 2013 Conference and Sunday night’s meal)
• BeautySafe Certification ___ x C$185.00 = $_________ (taxes included)
• Robert Cass ___ x C$250.00 = $_________ (taxes included)
• Doug Coburn
___ x C$250.00 = $_________ (taxes included)
• Robb Gorman
___ x C$250.00 = $_________ (taxes included)
• Jacques-Lee Pelletier ___ x C$250.00 = $_________ (taxes included)
Make cheque payable to: Esthétique SPA International
Business/School Cheque Money Order Visa Master Card Amex
No.:
Name of cardholder:__________________________________ Exp.:
Signature : _________________________________________Date:_______________
20.
21.
22.
23.
24. 24
1-866-772-7469
E-SPABC
E-SPABC, ENHANCING PROFESSIONALISM WITHIN BC
Estheticians and Spa Professionals
Association BC (E-SPABC)
Estheticians and Spa Professionals Association BC (E-SPABC) has been formed to
strengthen the industry by providing training, professional development and a range of benefits
to members. The E-SPABC Board of Directors will conduct their first Annual General Meeting
(AGM) at the ESI Show. Current and prospective members are encouraged to attend.
At this meeting, E-SPABC will describe how they have supported industry to deliver outstanding
treatments, provide exceptional client service and enhance the industry’s reputation and
professionalism. Board members will provide an update on E-SPABC activities over the past
year, and their plans for the next year.
For more info visit www.e-spabc.com
E-SPABC
THE E-SPABC BOARD OF DIRECTORS
DEE LEWIS, President
With a combined 21 years experience as a Certified Dental Assisting
Instructor and Career Development Facilitator, Dee evolved into the spa
industry in 2002. As a trained esthetician, she opened her own Spa in
Salmon Arm, B. C. and became very involved in the profession and the
industry. Having dedicated two years on the Personal Services Industry
Human Resources Committee, Dee and others from the committee have
realized the need for an Estheticians and Spa Professionals Association.
Thus, the inception of E-SPABC.
ANNUAL GENERAL MEETING
SUNDAY 4:00 P.M. ROOM 113
Esthétique SPA International
25. 25
SPA-SHOW.COM
E-SPABC
LUCY GRIFFITH, Vice President
Lucy Griffith has gathered many years of experience as a spa director, lecturer, assessor, subject spe-
cialist and in curriculum design. Over the past 3 years, Lucy has been working to raise the profession-
alism of the skin and body care industry within BC and Canada.
Lucy is the Provincial Technical Chair for Skills Canada BC and represents BC on the National
Technical Committee. Lucy was invited to join the Personal Services Industry Committee that was
formed through Service Canada’s Labour Market Partnerships (LMP) program to move forward into
standardizing industry training across BC.
LOUISE DANNHAUER, Treasurer
With twenty years experience in British Columbia’s Spa Industry, Louise brings a vast amount of
knowledge to the ESPABC board. Louise’s resume includes working with and managing teams in mid
size to large day spas. Ongoing contract work training Estheticians, Aromatherapists and other Skin
and Body Therapists in various modalities of massage and body treatments. Consulting with new spa
owners to help them build their brand.
Louise has spent much of her career as an educator in reputable private and public schools teaching
and inspiring new Estheticians and Skin Therapists. She has served on a professional advisory board to help strengthen
the level of training in BC and served for 3 years on the personal services industry board, commissioned by government
to evaluate the current state of the industry. In 2001 Louise along with her sisters opened their own spa, Spa Time,
which is successfully running 11 years later. Louise is one of the founding members of E-SPABC, and looks forward to
building an association that provides a voice to all members of the spa industry.
HEATHER STEWART, Director
Heather Stewart owns and directs Sage Transitions, a consulting company specializing in strategic
planning, research, leadership and human resource development. In the past five years she worked
with estheticians and spa professionals throughout Canada to: conduct several research projects, de-
velop programs and training outlines and prepare industry recommendations.
Heather works with many industries and organizations throughout British Columbia, conducting pri-
mary and secondary research, developing strategic and human resource plans and facilitating retreats,
workshops and consultations. Heather consults with healthcare, agriculture, human services, tourism, transportation
trades and post-secondary institutions. She has many years of experience in research, training, human resource plan-
ning, career development and communications. Heather has a Masters in Education, is qualified to administer several
psychometric instruments and has 35 years of knowledge and experience in leadership positions.
IAN MACRAE, Director
Ian MacRae, is an expert researcher with a Masters of Science MSc in Research Methods in Psychology
from University College London. Ian has conducted research in a wide range of industries using in-
novate methods combined with new and emerging technology. Ian is also working at the forefront of
his field in organizational psychology developing a psychological model, and the associated scientific
tools, of personality and success at work.
Ian joined the board of E-SPABC to bring an analytical, evidence-based approach to the development
of the esthetics industry in BC and is a very strong supporter of E-SPABC’s mission to improve professionalism and
standards for members and the industry as a whole.
YOTA BALL, Director
Yota Ball has over 20 years experience in the spa industry, specializing in Nail Technology. Yota is
also trained in skin care and hair removal. After completing her esthetics training at Vancouver Com-
munity College and receiving industry experience, Yota completed her Provincial Instructor Diploma
Program and taught at Blanche Macdonald for over 7 years. Yota coordinated a busy business sched-
ule, while maintaining management of home, parenting/child activities, community commitments
and mobile treatments. Yota is a an industry-passionate individual, who has shown strength and
determination in the growth of our industry, standards and regulations.
E-SPABC
VANCOUVER 2013
26. INTERACTIVE
PANEL Esthétique SPA International
Our panelists bring 55 years of combined experience to the table.
Take advantage of their valuable insights by joining them in this
animated discussion about the many faces of the spa industry.
MICHAEL TOMPKINS
Michael Tompkins is CEO of Miraval Resorts in Tucson, Arizona. A 20-year vet-
eran of luxury spa hospitality, he is a registered nurse and massage therapist.
His work has included the creation of the Andrew Weil, M.D. Integrated Well-
ness Center and the completion of The Villas at Miraval, one of the fastest selling
luxury lifestyle real estate projects in the U.S. He was a founding member of the
New York Spa Promotion Alliance, 2007 New York State Hospitality Association’s Executive of the
Year, and currently is Vice Chairman of the Board for the International Spa Association (ISPA).
BEN CAMPSEY
Ben Campsey is the Director of Finance for Cary North Carolina’s Five Star, Five
Diamond, Umstead Hotel and Spa. After nearly ten successful years in varying
capacities with Canyon Ranch Health Resorts, Mr. Campsey elected to join the
opening team at The Umstead Hotel and Spa in 2006. Mr. Campsey has experi-
ence in development, opening, and operating phases of luxury resorts and hotels.
BLAKE FEENEY
Blake Feeney has been in the spa industry since 1993 when he was a part of
the opening team for the first MGM Grand Spa. Blake also took part in the plan-
ning and opening of the second and current spa at the MGM Grand. From there,
Blake went on to open the Canyon Ranch SpaClub at the Venetian. He was with
Canyon Ranch since the opening in 1999, and directed all operations of the
largest facility of its kind in North America and reigning Mobil 4 Star property. Blake currently
oversees the 50,000 sq. ft. spa and wellness facility at Terranea – LA’s Oceanfront Resort. The
Spa at Terranea was recently named one of the top five spas in the United States in Travel +
Leisure’s 17th
annual World’s Best Awards.
1-866-772-7469
26
Interactive
Panel
27. INTERACTIVE
PANEL
VANCOUVER 2013
DISCUSSION TOPICS WILL INCLUDE:
POSITIONING THE DAY SPA WITHIN THE INDUSTRY
The day spa segment of the industry is often looked down upon, but true spas
working with the community can have a powerful impact on the industry’s
enduring growth.
BETTER TREATMENT EXPERIENCE, LOWER COSTS
The day spa’s value proposition tends to put more pressure on resort spas.
How can we leverage each other?
DAY SPAS VS. RESORT SPAS:
COMPETITION OR SYMBIOTIC RELATIONSHIP?
How day spas can play an ongoing role in maintaining the benefits reaped
from a stay in a destination resort.
Members of our distinguished panel will share their expertise, after
which attendees will be invited to join the discussion during the Q&A period
– so bring your questions and add your input to this enlightening session!
27
SPA-SHOW.COM
Interactive
Panel
Day Spas: Key Players in a Growing Industry
Sunday 12:30 p.m. Room 110
28. Today, more than ever, clients are seeking a more youthful
and glowing appearance. SharpLight’s non-invasive
applications allow you to deliver the most advanced, safe
and reliable Med-Aesthetic treatments. Offer the most
effective, comfortable and pain free results to your clients.
Since 1999, SharpLight, a global leader in innovating
Med-Aesthetic solutions, provides comprehensive
solutions by harnessing the most powerful technologies,
while delivering a conceptual change that will evolve
your business into a complete Med-Aesthetic Clinic.
Visit us at the 2013 Vancouver Esthetique
SPA International Show at booth # 214 to
explore our wide range of platforms.
To learn more or to book an appointment
with one of our technology specialists,
please call us at 1.866.513.7797
4-171 Marycroft Avenue, Vaughan, Ontario, L4L 5Y3 | Tel: 1.866.513.7797 | Fax: 1.905.337.7796 | info@sharplight.ca | www.sharplight.com
BEFORE
BEFORE
BEFORE
BEFORE
AFTER
AFTER
AFTER
AFTER
Unveiling
Beauty
Now in
Vancouver, BC
Financing from as low as 1%
29. SPA-SHOW.COM
29
LECTURES
&
CLASSES
Lectures
& Classes
VANCOUVER 2013
Program
About your
Divided into two categories, your program features a summarized list
at the beginning of each of them to help you get a quick look at what’s
in store for you – and map out your educational journey at this year’s
conference.
Our Pro Educators are world class experts in their fields, specially
invited to join us and share their knowledge with you. Exhibitor Classes
are given by top notch educators from companies that take part in your
everyday business by supplying you with product and equipment, and
provide additional support through classes and workshops.
All lectures and classes presented at ESI’s Conferences have been
carefully selected to cover a wide range of subjects of interest for
professionals and managers working in the beauty and wellness industry.
Guest speakers and company educators share their knowledge and
savoir-faire to help you attain your growth objectives — both your own
and your company’s.
n Our Pro Educators p.30
A summary of trends and issues our world renowned guest speakers
have come to share with you; followed (starting on p.32) by more de-
tailed information on our lecturers and their respective conferences.
n Exhibitor Classes p.46
An alphabetical list of companies offering lectures and classes at
this year’s show, providing you with a quick overview of topics cove-
red so you can pick the ones that are most suited to your needs
and zoom in on the more detailed info that follows. (p.48)
30. Esthétique SPA International
1-866-772-7469
30
PRO
EDUCATORS
Pro Educators
Whether they’ve become Conference favourites or they’re new recruits in the ESI team, all
our guest speakers share the same enthusiasm and the same goal: to provide spa and salon
managers and staff with an opportunity to increase their knowledge—and their profits!
Ben Campsey
Director of Finance for Cary North
Carolina’s Umstead Hotel and Spa
Page 32
•
Profit Management for Day Spas
Robert Cass
Spa Management Consultant
Page 32
•
Marketing Battleground:
How To Win The Fight
•
Where Has All My Profit Gone?
•
Pay Right: Happy Staff
and Still Profitable
•
The Art of Service Superiority
Doug Coburn
Consultant, Foot Care
and Reflexology
Page 33
•
Reflexology & the Pedicure
•
Diabetes & the Pedicure
– A Deadly Combination?
Stacy Conlon
Sales and Marketing Consultant
Page 33
•
Digital Media Marketing in 2013:
What You Need to Know
Nina Curtis
The “Estheticians’ Esthetician”
Page 34
•
Reflexology for the Face
•
State of the Industry:
Holistic Therapies for Your Spa
Michael Effler
Premier Spa Designer
Page 35
•
The Spa of the Future Part 1:
The Wellness Revolution
•
The Spa of the Future Part 2:
Lifestyle Centres - Bringing It
All Together
Blake Feeney
Director of Spa and
Wellness at Terranea
Page 36
•
How to Make the “Rubber Hit
the Road” - Increase Revenue
and Guest Spend Immediately!
Melissa Fielding
Consultant, Creative Spa Concepts
Page 36
•
Spa Trends: Finding the Right
Ones for Your Market
Andrea Foster
Lodging Industry Expert
Page 37
•
Spa Trend Report: The Economic
and Lodging Industry Impact on
the Performance of Spas
Robb Gorman
Esthetician, Men’s Skincare Specialist
Page 38
•
The Devil You Think You Know
(Skin Care’s Dirty Little Secrets)
•
Man/Wax/2013
31. VANCOUVER 2013
SPA-SHOW.COM
31
PRO
EDUCATORS
Pro Educators
Increase your knowledge
and your profits!
Adam Hawthorne
Senior Director, Revenue
and Marketing, Travaasa
Experiential Resorts
Page 39
•
Guerrilla Marketing - How to
Drive Day Spa Business Through
Local Events
Carolyn Heyland
Medical Esthetics Specialist
Page 39
•
Considering Laser Training?
Learn the Pro's and Con's of
Medical Based Treatments
Kristine Huffman
General Manager, Travaasa Austin
Page 40
•
Use Wellness to Get a Healthy
Bottom Line
Jacques-Lee Pelletier
Professional Makeup Artist
Page 40
•
Who... Nose
•
Symmetry or Synergy?
Jeremy McCarthy
Director of Global Spa Operations
and Development at Starwood
Hotels and Resorts.
Page 41
•
The Psychology of Spas
and Wellbeing
Joanna E. Roche
Business Development Consultant
Page 41
•
Rethinking Retail
Louis Silberman
Medical Esthetics Specialist
Page 42
•
Use Cosmetic Technologies Like
Lasers, Intense Pulse Light and
Radio Frequency to Jump Start
Your Business
Eric Stephenson
Spa Professionals’ Wellbeing Expert
Page 42
•
Five Fast Tracks to Stellar
Body Mechanics
•
The Case for Creating
a “Drama-Free” Spa
Ella Stimpson
Executive Director, Wynn Spa
& Salon and Encore Spa & Salon
Page 43
•
Build Trust to Build
a Better Bottom Line
Michael Tompkins
CEO of the Miraval Resorts
Page 43
•
If I Ran A Day Spa...
•
Build Your Profits with New
Vision: The How To Guide
for Making More Cash!
32. Esthétique SPA International
1-866-772-7469
32
Pro Educators
BEN CAMPSEY
Ben Campsey is the Director of Fi-
nance for Cary North Carolina’s Five
Star, Five Diamond, Umstead Hotel
and Spa. After nearly ten successful
years in varying capacities with Can-
yon Ranch Health Resorts, Mr. Camp-
sey elected to join the opening team
at The Umstead Hotel and Spa in 2006. Mr. Campsey
has experience in development, opening, and operating
phases of luxury resorts and hotels.
Profit Management for Day Spas
Sunday 2:30 p.m. Room 116
Join Ben Campsey as he shares concepts and strategies
that will help you maximize the profitability of your spa.
Mr. Campsey will introduce metrics to improve your abil-
ity to evaluate performance over time, and benchmark
your results against the industry. Mr. Campsey will pro-
vide common examples of “profit leakage”, and discuss
solutions that can be implemented immediately to im-
prove your spa’s financial results. He will provide simple
tools that will help you make better strategic decisions
at the operational level. The concepts discussed will in-
clude contribution margin analysis, managing therapist
productivity and room utilization, breakeven point (as
it applies to service discounts), and forecasting for im-
proved labour management.
Profit Management for Day Spas
Monday 2:30 p.m. Room 116
Same as Sunday
ROBERT CASS
Spaformation, led by principals Robert
& Julie Cass, is a leading consulting,
marketing and training advisor to the
spa and salon industry. They bring 40
years of successful hospitality man-
agement and development experience
as well as an endless commitment and
passion towards excellence. Industry leaders such as Ste.
Anne’s Country Inn and Spa, Proctor & Gamble, Nulook
Medspa, Avia Spa, Stillwater Spa, Langdon Hall Country
House Hotel and Spa, Fiorio Salons, and Hockley Valley
Resort have all chosen to work with Spaformation be-
cause of their intimate knowledge and expertise of the
spa and salon market.
Robert has led award winning properties including mul-
tiple recipients of Canada’s 50 Best Managed Private
Companies award. Robert was a founder, director and
Vice President of Premier Spas of Ontario. As part of his
ongoing dedication to wellness, Robert has become a
certified facilitator, yoga instructor as well as Reiki and
Thai yoga massage practitioner.
Robert & Julie travel the continent as keynote speakers
and trainers educating and elevating the standards of to-
day’s day, medical, resort and destination spa operations.
They have authored numerous articles in well known
spa publications such as Spa Management Journal, Day
Spa Magazine, Skin Inc. and Spa Canada.
No project is too large or too small as Spaformation fo-
cuses on the success of their clients as the ultimate goal.
With this wealth of experience, and surrounded by an
unparalleled team of professionals, Spaformation creates
and manages spa projects from concept to operation
and beyond. Spaformation is “Forming the links to posi-
tive change”.
Marketing Battleground:
How To Win The Fight
Sunday 11:30 a.m. Room 110
Every marketing activity fights for your time, attention
and ultimately, your money. So time to suit up and get
your battle strategy together, otherwise you will lose be-
fore you start. Come to this high energy session and
learn what your most important marketing weapons are
and how to overtake your competitors.
Where Has All My Profit Gone?
Sunday 2:30 p.m. Room 110
To work that hard and not make a decent profit is wildly
frustrating. Working harder won’t fix it, working smarter
will. Attend this insightful seminar and learn how and
where your profit disappears and how you can stop the
bleeding.
Pay Right: Happy Staff and Still Profitable
Monday 11:30 a.m. Room 110
The single biggest expense financially, and mentally, is
your team. Yet the only way to maximize your profits is
to have them fully engaged in your business. You can’t
pay whatever they ask for. That means the right pay for
the right person. Come join and learn how to build a
plan that will keep your team smiling and your profits
still growing.
PRO
EDUCATORS
33. VANCOUVER 2013
SPA-SHOW.COM
33
PRO
EDUCATORS
Pro Educators
The Art of Service Superiority
Monday 2:30 p.m. Room 110
The goal of every spa is to give great service. You see
it on websites, on brochures, and a lot of people talk
about it. What does “service superiority” really look like?
Come to this session and you will see what you can do
to make your service better than everyone else’s, and
then watch your bottom line grow.
DOUG COBURN
Douglas was the first male to graduate
from the Ottawa Academy of Aesthet-
ics and Hair, and as a mature student
saw a gap in the industry when it
came to men and spas. After co-cre-
ating The Little House Spa in rural
Ontario, he ventured into the open-
ing and operation and co-ownership of Canada’s largest
men’s spa, Bodé Spa of Ottawa, Ontario. Currently he
acts independently offering continuing education classes
in male esthetics, consulting, writing and spa services
in downtown Toronto and beyond. Douglas is a master
waxing instructor, certified master pedicurist, reflexolo-
gist, public speaker, and educator.
Reflexology & the Pedicure
Sunday 11:30 a.m. Room 112
Doug Coburn will show you the power, comfort and
diversity you can bring to your pedicure with Reflex-
ology. A review of the basic principles of Reflexology
including the way the body displays internal signals will
be presented in this lecture, along with some hands-on
exercises. Open your mind and your pedicure to one of
the world’s oldest modalities.
Diabetes & the Pedicure
– A Deadly Combination?
Sunday 2:30 p.m. Room 112
Diabetes is wreaking havoc on our population. Certainly
as our population ages we as esthetic professionals are
faced with a greater number of persons with this dis-
order. We can deliver effective pedicure care, however
we must know what to watch for and design foot care
around the problem. Is it not ironic that the feet being
so important to us are the first to suffer if diabetes is left
untreated? Doug Coburn will help you understand the
disease but also help you identify the diabetic client.
Knowing what to do and how to approach a diabetic
could truly save a foot, limb or life.
Reflexology & the Pedicure
Monday 11:30 a.m. Room 112
Same as Sunday
Diabetes & the Pedicure
– A Deadly Combination?
Monday 2:30 p.m. Room 112
Same as Sunday
STACY CONLON
Stacy Conlon has been in the sales and
marketing field for over a decade. Cur-
rently, she consults with individuals
and companies who serve the spa and
wellness industries. She is a Certified
Wellness Inventory Coach via Well-
people and is the in-house Wellness
Coach at Senspa in San Francisco. She is known as The
Zen Girl in the social media world. Stacy is passionate
about developing and implementing effective marketing
strategies as well as wellness coaching because both av-
enues support companies and individuals in reaching
their full potential. Combining her unique skill set as
a marketer, educator and coach, Stacy is also a profes-
sional writer and speaker.
Digital Media Marketing in 2013:
What You Need to Know
Sunday 10:30 a.m. Room 114
Facebook. LinkedIn. Twitter. Pinterest. Instagram. You-
Tube, Google +. These are all important social media
tools, but which ones are the best and most effective
for the spa industry? Using the latest research and case
studies, get a strategic perspective on your marketing ef-
forts in the digital world. Takeaways include: What social
media tools and strategies prove to be most effective,
understanding and optimizing responsive web design
(i.e., mobile, iPad, website) and more.
Digital Media Marketing in 2013:
What You Need to Know
Monday 10:30 a.m. Room 114
Same as Sunday
34. Esthétique SPA International
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34
Pro Educators
NINA CURTIS
Nina Curtis is the founder and presi-
dent of the Nile Institute, “A Source
Vitál”, located in West Hollywood,
California, and of Curtis Communica-
tions. The Nile Institute is dedicated
to offering exceptional wellness servi-
ces, the finest in quality personal care
products and information that is relevant for its clients to
make responsible choices about their individual health,
wellness, beauty and personal care needs.
Motivating, dynamic, and inspirational all describe Nina
Curtis’s interaction with audiences during seminars, lec-
tures, workshops and keynote speeches. Her enthusi-
asm and sincere desire to move her audience into action
have captured the attention of many corporations look-
ing for leadership and consulting in the areas of corpor-
ate communications, sales force and technical training.
Known as the “Esthetician’s Esthetician”, Nina Curtis has
a twenty-five plus year history in the professional per-
sonal care and wellness industry, where she is respected
as an innovative skin care specialist, educator, lecturer
and businesswoman. Originally licensed as a cosmet-
ologist, Ms. Curtis has obtained certification in aroma-
therapy, reflexology, manual lymphatic drainage (MLD),
acupressure, energy modalities, Reiki, and color light
therapy. She has trained in the United States, France,
Germany, Australia and England. She received her B.Sc.
in Management and her MBA from Pepperdine Univer-
sity, and is also a graduate of the Lynwood Business In-
stitute. As a Certified Natural Health Professional (CNHP)
and health and wellness coach, Ms. Curtis is a reservoir
of information. She provides education and techniques
necessary to promote balanced living and the preven-
tion of disease. She is currently studying for her Naturo-
pathic Doctor degree.
Recognized as a thought leader, Ms. Curtis writes arti-
cles focusing on business, trends, wellness and skin and
body care techniques. Through her work with many of
the personal care industry leaders, she has been instru-
mental in the development and execution of training
modules and programs for salons and spas. Ms. Curtis
continues to travel internationally to heighten the stan-
dards of the professional skin care industry. Nina Curtis
has received five “Teacher of the Year” awards from the
Fashion Institute of Merchandising and Design, located
in Los Angeles, California, which inducted her into their
Hall of Fame. In 2002, Ms. Curtis received the coveted
Distinguished Alumna Award from Pepperdine Univer-
sity for her outstanding accomplishments in serving
humankind through the humane pursuits of business,
for participating in building a stronger university, and
for her personal character as an example to all of the
university’s students, alumni and faculty.
Ms. Curtis has been an advisory board member of the
prestigious Spa and Hospitality Management program
at UC Irvine, California, and she has provided valuable
real-world insight into the business, management, and
leadership skills as an instructor of continuing education
Spa and Hospitality Management courses. Her insider’s
perspective of the spa profession is of great benefit to
the University and to the future of the industry.
Reflexology for the Face
Sunday 10:30 a.m. Room 110
It is possible to stimulate certain zones of the face to bal-
ance and rejuvenate the entire body. Reflexology for the
face, with similar roots to hand and foot reflexology, is
an effective health and beauty care method that increas-
es “energy” throughout the body and provides relief for
many common ailments. Reflexology for the face is non
invasive and can be an alternative to facial acupuncture
as well as a support. Reflexology for the face uses prin-
ciples based on ancient healing teachings. The treatment
is a valuable tool for health and beauty professionals
alike. During this session you will be introduced to the
principles of Reflexology for the Face, the techniques
and the treatment.
State of the Industry:
Holistic Therapies for Your Spa
Sunday 3:30 p.m. Room 110
What are the trends for holistic spa therapies in 2013
and beyond? What are consumers and clients seeking?
How do you determine which holistic spa therapies are
right for your spa, clinic or institute? Join Nina Curtis as
she shares the latest information on holistic therapies
for your spa that are here to stay. Nina will discuss ways
to incorporate key holistic treatments that fit your spa
culture and service offerings, and the education that
you and your team need to meet this growing demand.
Come prepared to leave with a plan of action, an outline
and focus that will prepare you for continued success in
your spa business.
Reflexology for the Face
Monday 10:30 a.m. Room 110
Same as Sunday
PRO
EDUCATORS
35. VANCOUVER 2013
SPA-SHOW.COM
35
PRO
EDUCATORS
Pro Educators
State of the Industry:
Holistic Therapies for Your Spa
Monday 1:30 p.m. Room 110
Same as Sunday
MICHAEL EFFLER
Michael Effler, founder of Internation-
al Design Concepts, an architectural
resource firm, has designed and de-
veloped spas, image centres and well-
ness facilities for over 25 years. With
a love of nature and principles of
organic design, Michael based IDC
on Bainbridge Island, Washington, in the eco-friendly
Northwest, which has long nurtured sustainable re-
source management.
The award-winning IDC design team’s unique style is
a fusion of world cultures and architectural influences
of extensive travel, training and experience. Michael’s
career began designing for Saks Fifth Avenue and Har-
rods of London. IDC’s client list includes luxurious ho-
tels such as the Marriot, Hilton, Trump Towers, Sheraton
and Royal Hawaiian Hotels, resorts such as Ocean Reef,
Palm Island, La Jolla de Los Cabos; spas including Paul
Brown Hawaii, Z Salon & Spa, Pebble Beach, and, most
recently, the Chrysalis Inn and Spa.
A member of AIA, the International Spa and Day Spa
Associations, Green Spa Network and a founding mem-
ber of the International Medical Spa Association, Michael
Effler is committed to creating success through building
awareness. His business and design savvy has made him
a popular featured speaker at international trade shows
and management seminars.
The Spa of the Future Part 1:
The Wellness Revolution
Sunday 11:30 a.m. Room 117
Come explore the future of the spa industry: environ-
ments that offer a total lifestyle approach to healthy
living. Learn about blending high tech and high touch
services, and the design considerations that maximize the
experience; the effect of global influences; the import-
ance of ergonomics, corridors and flow; and the value of
that first impression. The International Design Concepts
team reveals inspiring insights from over 25 years of spa
design and development. See actual case studies and the
unique opportunities in the fusion of spa and wellness.
View powerful design ideas for integrating medical com-
ponents and complementary services into your business.
The Spa of the Future Part 2:
Lifestyle Centres - Bringing It All Together
Sunday 1:30 p.m. Room 117
Learn about creating a destination, partnering with other
businesses, and creating a lifestyle community. See
unique opportunities in lifestyle/wellness/spas, includ-
ing medical spas, wellness centres, resort-destinations,
boutique hotels and lifestyle villages. As a bonus, we’ll
reveal 10 simple tips to maximize your revenue potential
and invite you to bring us your design challenges. In this
interactive portion, we’ll make expert recommendations
and offer quick fixes. Email your spa photos and/or plans
to info@idc-design.com by January 5 for consideration.
Spas That Make Millions Part 1:
Designed To Lead - Secrets of Success
Monday 11:30 a.m. Room 117
Whether you have 1, 2, 3 rooms or you’re envisioning
your dream location (students welcome), learn from in-
dustry leaders and discover the secrets to their success.
International Design Concepts, spa industry experts
since 1984, reveal strategies that balance unique design,
functionality and profitability. We’ll tackle the basics: de-
veloping a business plan, what size does it need to be,
what’s it going to cost and how much time will it take?
We’ll show examples of quick fixes: revitalizing your vis-
ual merchandising, reclaiming dead space, resurfacing
with color and paint, renewing your services, and the
value of creating a lasting impression.
Spas That Make Millions Part 2:
Designed To Lead - Doing What Others Don’t
Monday 2:30 p.m. Room 117
In part 2 we’ll take it to the next level; doing what others
don’t. See actual case studies of our most successful spa
projects. Learn from the top producers in the industry;
how much income it will generate, what to look for and
what to look out for in design, construction and the im-
portance of value engineering. We’ll discuss operations,
marketing and meaningful branding, healthy building
technologies and future trends. Then it’s your turn to
show us your spa. In this fun, interactive portion of the
class, we’ll make expert recommendations for quick fixes
to your design challenges, as well as full-scale makeover
ideas. Email your existing spa photos and/or plans to
info@idc-design.com by January 5 for consideration.
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PRO
EDUCATORS
Pro Educators
BLAKE FEENEY
Blake Feeney has been in the spa in-
dustry since 1993 when he was a part
of the opening team for the first MGM
Grand Spa. Blake also took part in the
planning and opening of the second
and current spa at the MGM Grand.
From there, Blake went on to open the Canyon Ranch
SpaClub at the Venetian. He was with Canyon Ranch
since the opening in 1999, and directed all operations of
the largest facility of its kind in North America and reign-
ing Mobil 4 Star property.
Blake currently oversees the 50,000 sq. ft. spa and well-
ness facility at Terranea – LA’s Oceanfront Resort. The
Spa at Terranea was recently named one of the top five
spas in the United States in Travel + Leisure’s 17th
annual
World’s Best Awards.
How to Make the “Rubber Hit the
Road” - Increase Revenue and
Guest Spend Immediately!
Sunday 10:30 Room 116
It's important to be prepared and proactive for one of
those days you wished didn’t happen… high occupancy
but few appointments! Now what… you will be there
again… most likely next week! However, there are prac-
tical and realistic ways you can maximize existing guests
by up selling, cross selling and retail conversion. In this
educational session, you will learn tried and true suc-
cessful techniques to increase business on a daily basis
by using simple solutions to gain incremental revenue.
You'll get practical take home tools to implement right
away to increase your revenue “in the day, for the day”.
By consistently implementing a handful of these tactics,
you will increase your guest spend, guaranteed.
How to Make the “Rubber Hit the
Road” - Increase Revenue and
Guest Spend Immediately!
Monday 11:30 Room 116
Same as Sunday
MELISSA FIELDING
In her role as a consultant for Creative
Spa Concepts, Melissa Fielding pulls
from her diverse portfolio of experi-
ence in hospitality, food and beverage,
and spa-salon operations. With near-
ly a decade in hospitality, Ms. Field-
ing managed multiple spa and salon
launches for Caesars Palace in Las Vegas and Atlantic
City, N.J. During her tenure with Caesars Palace, Las
Vegas, she successfully administered a 900-room con-
struction turnover.
Ms. Fielding’s wealth of food and beverage and hospi-
tality knowledge includes extensive time with Caesars
Palace. Her positions and achievements included serv-
ing as the Guest Service/Hotel Manager, where she de-
veloped and implemented new programs to enhance
the overall guest experience; optimizing profits by con-
trolling food, beverage and labour costs as the Assist-
ant Restaurant Manager; and managing room inventory
as a Front Desk Agent. As the Operations Manager for
Qua Baths and Spa at Caesars Palace, Ms. Fielding man-
aged 110 employees and launched an apprentice pro-
gram for estheticians and massage therapists to reduce
employee turnover. She also developed and executed
standard operating procedures, quality service standards
and training programs.
Named 2007 Spa Manager of the Year by the Las Vegas
Spa Association, Ms. Fielding co-led Qua to Top Ten
status by Condé Nast Traveler, Luxury SpaFinder, Robb
Report and spa magazines. She also received the 2006
Chairman’s Award for Guest Service from Caesars Palace.
Ms. Fielding has a Level Three Accreditation from the
Specialty Tea Institute.
Spa Trends: Finding the Right
Ones for Your Market
Sunday 1:30 p.m. Room 115
The spa environment is always evolving. As an industry
we are constantly being introduced to new treatments,
products, and trends. How do you know what is right
for your spa? How do you know what is going to speak
to your customer? Find out what to look for and what
steps you should take before implementing any new ex-
periences. All while keeping the integrity of your brand,
concept and bottom-line.
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PRO
EDUCATORS
Pro Educators
Spa Trends: Finding the Right
Ones for Your Market
Monday 1:30 p.m. Room 115
Same as Sunday
ANDREA FOSTER
Andrea Foster is Vice President; Direc-
tor of Hospitality Services, New Eng-
land; and the National Director of Spa
& Wellness Consulting for PKF Con-
sulting USA. She is a 15+ year veteran
within the lodging industry with a
wide range of operations, marketing,
business development, and consulting experience. Ms.
Foster was with PKF Consulting from 2002 to 2006 in the
firm’s Los Angeles office. She is now based in the firm’s
Boston office.
During her tenure in consulting, Ms. Foster has com-
pleted a variety of assignments involving market posi-
tioning and repositioning, feasibility analysis, appraisals,
operational analysis, sales and marketing analysis, spa
studies, wellness concepting, demand and economic im-
pact studies, and tourism studies. Ms. Foster works on
hospitality engagements throughout the New England
region, as well as spa-related assignments nationwide.
After graduating from the Cornell University School of
Hotel Administration with a B.Sc., Foster held operations
management positions with boutique-size branded and
independent hotel properties, and held a position in
hospitality technology before originally joining PKF in
2002. From 2006 until early 2011, Foster was the VP Mar-
keting & Business Development for Miraval, a top-rated
destination spa resort and healthy lifestyle brand located
in Tucson, Arizona.
Ms. Foster is regularly quoted in Boston news publications
on hospitality industry topics, has written several articles
on the hotel spa and wellness industry published both na-
tionally and internationally, and is the publisher of PKF’s
Trends®
in the Hotel Spa Industry annual report. She is
also a regular speaker at industry conferences, corporate
events and universities. Past speaking engagements in-
clude: Cornell University’s School of Hotel Administration;
Boston University’s School of Hospitality Administration;
Boston Lodging Pulse; Hospitality Sales and Marketing As-
sociation International; Hospitality Financial and Technol-
ogy Professionals; Global Spa & Wellness Summit; New
England Spa Association; New York Spa Alliance; Cor-
nell Hotel Society Spa Conference; International Esthetics,
Cosmetics and Spa Conference; The Lodging Conference;
and The Resort Industry Conference.
Ms. Foster has been actively involved in the Cornell
Alumni Ambassadors Admissions Network (CAAAN) for
more than 15 years, is a former three-term Class Director
for the Cornell Hotel Society, and is currently a member
of the board for the New England Chapter of the Cornell
Hotel Society and the industry advisor to the Cornell
University Spa Association. She oversees and works on
hospitality engagements throughout the New England
region, as well as hotel spa and wellness related assign-
ments nationwide.
Spa Trend Report: The Economic and Lodging
Industry Impact on the Performance of Spas
Sunday 11:30 a.m. Room 116
Are you interested to know how the economy at large
and broad consumer trends impact your spa? Andrea
Foster of PKF Consulting USA will share the key eco-
nomic drivers and trends that impact the performance
of both the hospitality and spa industries, and will share
forward-thinking, long-range trends that will help you
position your spa for sustainable performance.
Spa Trend Report: The Economic and Lodging
Industry Impact on the Performance of Spas
Monday 10:30 a.m. Room 116
Same as Sunday
38. Esthétique SPA International
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PRO
EDUCATORS
Pro Educators
ROBB GORMAN
Robb Gorman, owner of Toronto’s
XY Men’s Skin & Grooming Lounge
(www.xy-yyz.com) is a certified es-
thetician, makeup artist, writer and
educator who specializes in skin care,
waxing and grooming for men. Robb,
formerly of Bodé Spa, has developed
a reputation as an authority in the areas of men’s skin
health and grooming, and has contributed to a number
of national newspapers and magazines, including sea-
sonal grooming features in UMM Magazine – Canada’s
answer to Details and Maxim.
Travelling across North America educating on men’s
skin health, waxing and grooming, Robb’s seminars and
classes have become crowd favourites, notorious for their
humour, insight and frank talk about the “beauty” indus-
try all things “guy”. With 15 years of working with skin,
his skill, professionalism, warmth and humour ensures
his clients feel welcomed and very much at ease. Robb
stands proudly among the rarefied ranks of the male
esthetician. “Skin and body care isn’t just about looking
good,” he says. “It’s a vital component of overall health
and wellbeing. Men haven’t had this kind of relationship
with themselves, but that’s changing. Fast. Education is
paramount.” Robb celebrates men who embrace their
uniqueness, believe in the power of their bodies, and
those who are wanting to – or working towards – feel-
ing that power.
The Devil You Think You Know
(Skin Care’s Dirty Little Secrets)
Sunday 10:30 a.m. Room 112
In an industry that continually develops new lotions and
potions promising a Holy Grail full of waters from The
Fountain of Youth, an industry overflowing with nectars
and extracts and elixirs and serums that claim to correct,
restore, reverse and remove any and every type of skin
concern... Our role as skin professionals is ever changing
and, as such, we need to know our ingredients, know
what these potions do and don’t do, understand the ac-
tions and reactions of these chemicals on and in the
skin. Why do some products work for some and not for
others? What works for women, but not for men? Robb
Gorman, formerly of Bodé Spa for Men and now owner
of Toronto’s XY Men’s Skin & Grooming Lounge will
help you navigate the cluttered and confusing product
landscape, shedding light on the ingredients that make
up the formulas we work with every day. Understand-
ing how these formulas help or hinder our work will
allow you to select your products wisely, choose the in-
gredients that will give you the tools to successfully treat
your client’s skin concerns, and build client loyalty based
on the results they get from you alone. Ingredients and
innovations in cosmetic chemistry are “The Devil You
Think You Know”.
Man/Wax/2013
Sunday 1:30 p.m. Room 112
50 minutes will change everything as far as your ap-
proach and execution of wax and sugar hair removal
are concerned. Demonstrations of the “big 6”: brows,
ears, nose, back, chest and yes, the Bro-zilian! Advanced
aftercare solutions. In this jam-packed crash course,
Robb Gorman—an authority on male grooming and skin
care—will guide you through everything you need to
know about the art of male waxing. Perfect wax choices,
specialized techniques and the science of aftercare, you
will cement your ability to attain and retain a loyal fol-
lowing of male clients. Forever alter the way you work
with your clients—male and female.
The Devil You Think You Know
(Skin Care’s Dirty Little Secrets)
Monday 10:30 a.m. Room 112
Same as Sunday
Man/Wax/2013
Monday 1:30 p.m. Room 112
Same a Sunday
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PRO
EDUCATORS
Pro Educators
ADAM HAWTHORNE
Adam is Senior Director, Revenue
and Marketing for Travaasa Experi-
ential Resorts, a line of unique prop-
erties that launched in 2011 to help
guests rediscover the magic of travel
and exploration. He has 15 years of
experience in the hospitality industry
including holding the General Manager position during
the launch of a full service resort in Santa Barbara’s wine
country and having regional revenue responsibility for
48 hotels at Preferred Hotel Group. Through innovative
and strategic marketing, he has consistently found op-
portunities to drive and grow revenue across all facets of
the hospitality industry.
Guerrilla Marketing - How to Drive Day
Spa Business Through Local Events
Sunday 1:30 Room 116
Our guests’ day to day lives are consistently consumed
with various forms of advertisement. In a single day they
may consume ads via the internet, TV, magazines, news-
papers, billboards and their own mobile device. As pro-
fessionals within the spa industry, our goal is often to
give our guests a sanctuary from this daily onslaught,
and often overload, of information. That brings up the
question… How do we market to our guests without
perpetuating the information overload? In this class, we’ll
answer the above question by examining and discussing
the utilization of local events to drive awareness through
experiential marketing. You’ll learn how to determine
the events that your potential guests are attending, and
interact with them in a manner that drives awareness
and long term revenue. Upon completion of this class,
you’ll be prepared to plan, execute and track the success
of your own experiential marketing campaign.
Guerrilla Marketing - How to Drive Day
Spa Business Through Local Events
Monday 1:30 Room 116
Same as Sunday
CAROLYN HEYLAND
Carolyn Heyland is a veteran medical
esthetics industry speaker and career
counsellor. She has assisted hun-
dreds of esthetics professionals be-
come cosmetic laser technicians and
build their careers through business
development and marketing training.
Heyland currently holds the position of Director of Edu-
cation Development at National Laser Institute: School
of Medical Aesthetics.
Considering Laser Training? Learn the Pro’s
and Con’s of Medical Based Treatments
Sunday 11:30 a.m. Room 115
In most states, laser and Intense Pulse Light (IPL) training
does not require a medical background, prior education,
work experience or prerequisites. Estheticians across
the nation are now offering treatments like photofacials,
skin rejuvenation, laser hair removal, body contouring
and laser wrinkle reduction to satisfy the growing de-
mands of their clients. Are you? Medical esthetic treat-
ments work deeper in the skin’s surface, giving more
significant results. Learn about the regulations that exist
to fire a laser and see if you qualify to jump into this ex-
citing aspect of the business. You can be trained in two
weeks or less to safely and effective learn lasers.
Considering Laser Training? Learn the Pro’s
and Con’s of Medical Based Treatments
Monday 11:30 a.m. Room 115
Same as Sunday
40. Esthétique SPA International
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PRO
EDUCATORS
Pro Educators
KRISTINE HUFFMAN
Kristine executes the dual role of Gen-
eral Manager of Travaasa Austin, and
Brand Experiences Director to create
programs and packages for the entire
line of hotels. For 16 years Kristine
worked at the exclusive Canyon Ranch
Resort in Lenox, MA, as an executive
director and psychotherapist. As the Health and Heal-
ing Director, she brought together and worked with the
finest multidisciplinary health and healing team in the
world. During her tenure the resort won many awards
including “Best Spa in the World” as rated by discrimin-
ating Condé Nast readers. Using innovative methods of
team development, mentoring, creative and “care-full”
communication, Kristine was able to create a sense of
camaraderie and collaboration among a diverse group of
healers including medical doctors, acupuncturists, nurs-
es, nutritionists, psychotherapists, exercise physiologists,
physical therapists, dance and movement therapists,
massage therapists and estheticians.
Kristine has conducted workshops for the International
Spa Association, International Health Racquet and Sports
Club Association and Medical Spa Expo and Conference
as well as for individual hospitality properties. In these
workshops, Kristine shares her expertise with clients
wishing to integrate successful health and wellness pro-
grams into their businesses. In addition to working with
Creative Spa Concepts as a Senior Consultant – Med-
ical Specialist, Kristine co-founded The Peak Perform-
ance Practice and has helped launch and/or improve
programs and services at Miraval Resorts, Vita: Henry
Ford West Bloomfield Hospital, Wind Creek Casino and
Hotel, Pritikin Weight Loss Spa and Resort and Turning
Stone Casino.
Use Wellness to Get a Healthy Bottom Line
Sunday 10:30 a.m. Room 115
Want to bring more to your top and bottom line? Your
customers spend millions on health products and servi-
ces. Create a win-win scenario by offering safe, effective
wellness programming to your clients to ensure that their
money is well spent. In this class you will explore trends,
learn how to match programming to your spa’s mission
and team’s talents and discover ways to maximize the
benefit to your clients, and to your business’ financial
health. This class offers insights learned through 25 years
of spa programming successes and mistakes, as well as
provides hands-on exercises that will allow you to begin
implementing new offerings upon your return home.
Use Wellness to Get a Healthy Bottom Line
Monday 10:30 a.m. Room 115
Same as Sunday
JACQUES-LEE PELLETIER
Jacques-Lee started his career sharing
his time and efforts between Montréal,
Paris and Toronto. The presentation
of his live sculptures at The Montreal
Museum of Fine Arts in 1982 brought
him international attention. In 1985,
the German magazine Mode Trend re-
ferred to him as avant-garde and described him as a poet
and philosopher of matter and beauty. He has worked
with some of the greatest names in the esthetic and hair
business as well as contemporary dance, theatre, and
contemporary opera. He has brought his magical touch
to hundreds of photo shoots and TV ads for a variety of
clients such as Finelle, Clinique, Marcelle, Coty, Avon,
L’Oréal, Maybelline, Lise Watier, Clairol, Laboratoire Dr.
Renaud, and other beauty giants, as well as Volkswagen,
Toyota, Air Canada, Jean-Claude Poitras, McDonald’s,
Molson, Daisy Fresh, Christina Swimwear, Michel Robi-
chaud, Pepsi, Pennington’s, Simon Chang, The Canadian
Fur Association, the TNM, L’Espace Go, Ogilvy, L’opéra
de Montréal, and the Dairy Bureau of Ontario. It is also
Jacques-Lee who signed the legendary award winning
“Mr. B” ads for Bell Canada.
A favourite of esthetic, hair, and skin care professional
shows, Jacques-Lee was the main guest artist for the first
American Aesthetic Show in New Orleans. He also has
been twice the featured artist at the Chicago Midwest
Beauty Show—a first for the second largest hair show in
North America! He has done seminars and presentations
to numerous important venues in the industry including:
Maeva Cosmetic (New York, Detroit and Boston); Finelle
Cosmetics (in more then 50 cities across North America);
Americoiff (Detroit); Charles of the Ritz (Montréal and
Dijon, France); Maria Galland (Paris); Arcancil (Québec
and Ontario); Jeunique Cosmetics (Montréal, New York
and Hawaii); Dr. Renaud (all over America and Paris);
Jhirmack of America (PEI, Banff, Montréal, Ottawa, Qué-
bec and Los Angeles); La Maure Cosmetics (the launch of
“Natural Women” at the Playboy Club in Lake Geneva and
Memphis, Tennessee); Yves St-Laurent (Paris and Deau-
ville, France); Maybelline (Toronto and Montréal); Vichy
Dermablend (Montréal and Toronto); Versace (Montréal);
Sothys Paris (Canada) and has also represented America
at the prestigious International Skin Care Show in Ver-
sailles, France. Jacques-Lee has been a collaborator and
guest speaker at ESI conferences for over 15 years
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PRO
EDUCATORS
Pro Educators
Who…Nose!
Sunday 11:30 a.m. Room 111
The aging process starts with the nose. The nose, by its
color, its shape, its texture, and the structures that define
it, can empower negatively and even emphasize the pas-
sage of time. Let’s take a moment to discover the key
elements that will help us create timeless beauty...with or
without the nose.
Symmetry or Synergy?
Sunday 1:30 p.m. Room 111
Symmetry has long been considered as the “path to create”
perfect beauty. Numerous studies now show that synergy
is the true golden rule... Thus beauty takes on a new face...
Synergy. Together let’s discover the new law of beauty!
Who…Nose!
Monday 11:30 a.m. Room 111
Same as Sunday
Symmetry or Synergy?
Monday 1:30 p.m. Room 111
Same as Sunday
JEREMY MCCARTHY
Jeremy McCarthy is the Director of
Global Spa Operations and Develop-
ment at Starwood Hotels and Resorts.
He is the author of The Psychology of
Spas & Wellbeing and hosts a blog. He
holds a master’s degree in Applied
Positive Psychology from the Univer-
sity of Pennsylvania, and teaches a course in Positive
Leadership for Spas and Hospitality for the UC Irvine
Spa and Hospitality Management program.
The Psychology of Spas and Wellbeing
Sunday 1:30 p.m. Room 114
The spa industry defines itself around enhancing wellbe-
ing across body, mind and spirit, and yet few spas have
truly considered the science behind mental and spiritual
wellbeing. Jeremy McCarthy will share research from the
field of psychology and positive psychology that can be
directly applied in a day spa setting to create a better
guest experience and greater wellbeing for spa customers.
The Psychology of Spas and Wellbeing
Sunday 1:30 p.m. Room 114
Same as Sunday
JOANNA E. ROCHE
As a business development consultant,
PR expert and creative brand strategist,
Roche works with clients to help them
achieve their sales goals and maximize
their brand exposure. Roche has over
twenty years of corporate communica-
tions, executive management and cre-
ative experience in a wide range of business applications.
Ms. Roche’s background includes serving as Executive
Vice President at boutique PR firm Pierce Mattie, man-
aging a team of 25 publicists and a client portfolio of
50 plus. Specializing in luxury goods PR and marketing,
Roche served the firm’s clients in the executive manage-
ment capacity and as their chief creative strategist. She
represented a range of clients from Old Navy and Guess
Handbags to Jane Iredale and Revive Skincare. She has
taught several seminars for FIT and the Cosmetic & Fra-
grance marketing program on viral communications.
In her spa consulting role, Joanna Roche has worked with
beauty brands Hourglass Cosmetics, Trees Beauty, Whish,
and Bio Origin to formulate products, develop spa treat-
ments, and execute PR strategies. She helped to develop
and launch two spa start-ups including Seven Salon Spa.
She served as the Communications Director for Canyon
Ranch in the Berkshires for eight years, working primarily
on marketing and PR for the destination resort, and serving
on the corporate marketing committee. She was respon-
sible for the creation and implementation of the cultural
calendar campaign, partnering with the Berkshire’s cultural
attractions to create packages that increased summer occu-
pancy at the resort. Roche orchestrated many media visits
and placements including segments on the Travel Chan-
nel, the Food Network, NPR’s 51%, The Morning Show on
CBS, and print placements too numerous to mention.
Rethinking Retail
Sunday 3:30 p.m. Room 111
For most spa owners, retail is a challenge, from product
mix to engaging staff in the sales process. Here are six
practical ways to reframe and rethink retail in your spa
– Space, Selection, Training, Incentives, Marketing, and
Performance. Learn to break it down, and deal with each
particular challenge and watch the task become less daunt-
ing and more manageable over time. Take away a valuable
strategy to turn up the volume on your retail space.
Rethinking Retail
Monday 10:30 a.m. Room 111
Same as Sunday
42. Esthétique SPA International
1-866-772-7469
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Pro Educators
LOUIS SILBERMAN
Louis Silberman founded National
Laser Institute: School of Medical Aes-
thetics, the largest training institute in
North America for beauty profession-
als interested in becoming cosmetic
laser technicians. He is a nationally
recognized medical esthetics expert,
and a contributing editor for some of the country’s lar-
gest skin publications.
Use Cosmetic Technologies Like
Lasers, Intense Pulse Light and Radio
Frequency to Jump Start Your Business
Sunday 2:30 p.m. Room 111
What if you could jump start your business using the
latest in laser technology in two weeks or less? The
medical esthetics industry is a growing 8 billion dollar
marketplace with 12.2 million treatments performed in
2011 alone. In just two weeks, you can offer the most
popular cosmetic treatments on the market today, such
as laser hair removal, laser tattoo removal, photofacials,
skin tightening, body contouring and skin rejuvenation,
at a substantial price increase compared to traditional
day spa treatments.
Use Cosmetic Technologies Like
Lasers, Intense Pulse Light and Radio
Frequency to Jump Start Your Business
Monday 2:30 p.m. Room 111
Same as Sunday
ERIC STEPHENSON
Eric Stephenson creates continuing
education focused on career longevity
for massage schools, spas and profes-
sional organizations nationwide. He is
a former lead instructor of the Body
Therapy Institute in Silk Hope, NC, and
The Lexington Healing Arts Academy in
Lexington, KY. He has completed The Spirit of Learning®
, a
90-hour spa educator-training program. His presentations
have included the American Massage Therapy National
Convention, The International Spa Association Conference,
The World Massage Conference and AMTA state conven-
tions. Eric is a contributor to magazines such as Massage
and Pulse, among others. This road warrior spends 35
weeks a year presenting to audiences nationwide.
Five Fast Tracks to Stellar Body Mechanics
Sunday 11:30 a.m. Room 114
This self-care workshop is for estheticians, stylists, nail
techs and massage therapists seeking to escape the
cumulative negative effects of repetitive stress and strain.
At the end of a long day within a spa, a practitioner
should have enough energy to do the things they love in
their free time. Using too much energy in your practice
can make this difficult. Learn to transform the way you
work with clients through optimal body mechanics and
ergonomics. Beyond mere stances and posture, you will
learn five keys to optimizing the use of your resour-
ces while avoiding injury and burnout—conserving your
energy for a balanced life.
The Case for Creating a “Drama-Free” Spa
Sunday 2:30 p.m. Room 114
Does your spa suffer from dangerous drama levels?
Snarky employees. Perpetual tardiness. Chilly relations.
Simmering negativity. Drama: It is not just something
plaguing Donald Trump or the Kardashians—it is rub-
bing off on us all. Professionally and personally, it is
spiking up stress levels, corroding relationships, and
chewing away at precious resources of time, money, and
sanity. Bring on the good news! In this engaging, head-
scratching, why-didn’t-I-see-it-coming presentation, Eric
Stephenson is out to prove that within all our modern-
day stressing about stress, we have gotten things com-
pletely mixed up: drama is not just some side-effect of
stress, it is the root cause. His assertion is: “Drama is
the business disease of the 21st century”, where drama
creates stress, and stress drains your organization of pre-
cious time and money. Learn to pinpoint the source of
your spa’s drama and Eric’s “Drama-Free Communica-
tion Model” to put an end to problems that “just will not
go away.”
Five Fast Tracks to Stellar Body Mechanics
Monday 11:30 a.m. Room 114
Same as Sunday
The Case for Creating a “Drama-Free” Spa
Monday 2:30 p.m. Room 114
Same as Sunday
PRO
EDUCATORS
43. VANCOUVER 2013
SPA-SHOW.COM
43
PRO
EDUCATORS
Pro Educators
ELLA STIMPSON
Ella Stimpson is the executive direc-
tor of spa and salon operations at the
five-star and five-diamond Wynn Spa
and Salon and Encore Spa and Salon
at Wynn Las Vegas. In her role, she ex-
pertly plans and coordinates detailed
tasks within stringent quality stan-
dards, hard deadlines and tough budgetary requirements.
Prior to her role at Wynn Las Vegas, Ms. Stimpson served
as an officer in the U.S. Army spending five years in
Arizona, Korea, Italy and Georgia as an intelligence of-
ficer. After the birth of her children she earned a post-
graduate degree in elementary education and taught 4th,
6th and 7th grades. She went on to earn a master’s de-
gree in administration, curriculum and development. A
passion for fitness led her to the spa industry where she
began a nine-year tenure at The Broadmoor Hotel in
Colorado Springs, CO. Under Stimpson’s leadership The
Broadmoor Spa earned a five-star rating on the Forbes
Travel Guide.
Build Trust to Build a Better Bottom Line
Sunday 2:30 p.m. Room 115
What’s the one thing that can change everything in your
spa or salon? What can make happier, more engaged
employees, better serviced and more loyal guests and
a fatter bottom line? Trust. Ms. Stimpson brings 13 years
of spa management experience from three Forbes 5-star
spas and salons, and will introduce practical, “use to-
morrow” strategies that can help you build trust in your
spa and salon and make your business more successful.
Build Trust to Build a Better Bottom Line
Monday 2:30 p.m. Room 115
Same as Sunday
MICHAEL TOMPKINS
Michael Tompkins is CEO of Miraval
Resorts in Tucson, Arizona. A 20-year
veteran of luxury spa hospitality, he
is a registered nurse and massage
therapist. His work has included the
creation of the Andrew Weil, M.D.
Integrated Wellness Center and the
completion of The Villas at Miraval, one of the fastest
selling luxury lifestyle real estate projects in the U.S. He
was a founding member of the New York Spa Promotion
Alliance, 2007 New York State Hospitality Association’s
Executive of the Year, and currently is Vice Chairman of
the Board for the International Spa Association (ISPA).
If I Ran A Day Spa...
Sunday 10:30 a.m. Room 117
Join Michael Tompkins, Chief Executive of Miraval Re-
sort and Spa in Tucson, AZ for a compelling presentation
on best spa practices. As the leader of the U.S.’s foremost
destination spa, Michael shares intuitive insights that can
be applied to your day spa operation. From creating in-
novative treatments to operational “must do’s”.
Build Your Profits with New Vision:
The How To Guide for Making More Cash!
Sunday 2:30 p.m. Room 117
Do you need ideas to jump start your business or add
additional revenue to the services you provide? Join Mi-
chael Tompkins, CEO of Miraval Resorts, a leader in out-
of-the-box innovative thinking, and discover new ideas
from make up to skin care incentives to drop dollars to
your bottom line!
If I Ran A Day Spa...
Monday 10:30 a.m. Room 117
Same as Sunday
Build Your Profits with New Vision:
The How To Guide for Making More Cash!
Monday 1:30 p.m. Room 117
Same as Sunday
44.
45.
46. COMPANY SPEAKER CLASSES PAGE
Akzentz
Jessica Hole •
• French Gel Nails 48
Glenda Bradford •
• The Perfect Manicure 48
Bliss Organics Dr. Fatma Mohammad •
• Less Work for More Money 48
Dectro International
Clément Beaumont
•
• Dynamic Duo: Electroepilation &
Photoepilation Technologies
49
Raymonde Piquette •
• Thermocoagulation: A Profitable Diversification 49
Derma MD Skincare Sheila Malmanis •
• Teen & Pre-Teen Treatments – The Newest Trend in Spas 50
Dermaspark Products Andrea Walker
•
• The Power of Combining Non-Invasive Technologies
to Increase Your Client Services Menu and Profits!
50
Eminence Organic Skin Care Boldijarre Koronczay
•
• Master the Hungarian Massage Techniques
for the Instant Facelift
•
• The Organic Way: Treating Acne, Rosacea
and Eczema with Natural Ingredients
50
Epilfree Permanent
Hair Reduction
Daryl Hemingway •
• Hair Removal – How to Double Your Profits in the Next Year! 51
Uzi Pikar •
• EpilFree – Laser Hair Removal Results Without the Laser 51
Europe Cosmétiques
Denise Arnold •
• CND Shellac and Nail Art 52
Michael Ibbott
•
• Acne & Acne Rosacea
•
• Hyperpigmentation/Melasma & Brown Spots
•
• The Future in Anti-Aging
52
Footlogix Pediceuticals Katharin von Gavel •
• A Step Ahead…Making the Most of Your Pedicure Service 52
Footlogix –
Where Medi Meets Pedi
Bernd Stolz •
• Nail Bracing…NO Pain but LOTS to Gain 53
Fresh Start/Oxylift Cathi Graham •
• 3 Minutes to a Younger You! 53
I & W Research Dr. Wilma Pretorius
•
• Cosmeceutical Benefits of Novel Cold Pressed
Berry and Vegetable Oils and Extracts
54
La Maison Clayton Shagal Daniel Renaud
•
• Sales - Less Talk, More Results: Easy and Effective
Techniques that Create Instant Rapport and Increase
Your Sensory Acuity Are Available to You Right Now!
•
• Marketing You Better, Makes Better Business
54
Micro-Pigmentation Centre
Darwin Gauthier •
• Taking Care of Permanent Makeup Business 55
Pat Shibley-Gauthier
•
• The Connection Between Permanent
Makeup and Tattoo Removal
•
• Where Do I Find an Academy to Get 6 Days of
Hands-On Training in Permanent Makeup?
55
Esthétique SPA International
1-866-772-7469
46
EXHIBITOR
CLASSES
Exhibitor
Classes
Your suppliers are partners in your business as they contribute to the quality of the goods
and services you provide. Through these workshops, they offer additional support by
providing you with skill-enhancing information presented by top notch educators.
