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Pg. 37


Advance Sales
Strategies for Today’s
Dealership

Danny Alkassmi
President
Rising Beyond Inc.
Why Selling Process Breaks Down
• No real process or clear       • Shortcuts
  direction to begin with
                                 • Weak resources
• The process was never really       Management
  learned                            Tools
                                     Training
• Steps are commonly done
  out of order                   • Parts of the system are
                                       Inconsistent
• Salespeople move too fast or         Flawed
  too slow                             Illogical
                                       Not customer friendly
The Goal is to Master a
             Selling Method That Will
• Enhance our image and eliminate the early
  pressure

• Promote our product above the competition
• Measure the customer’s level of desire to
  “buy/lease” and solidify the commitment

• Satisfy everyone: our customers, our manager
  and ourselves
GP Drain$

Developing the commitment

 First Counter

 Creating movement
The Big 3

    EMI

    STS

    PEI

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Danny Alkassmi "Advance Sales Strategies for Today's Dealership"

  • 1. Pg. 37 Advance Sales Strategies for Today’s Dealership Danny Alkassmi President Rising Beyond Inc.
  • 2.
  • 3.
  • 4. Why Selling Process Breaks Down • No real process or clear • Shortcuts direction to begin with • Weak resources • The process was never really  Management learned  Tools  Training • Steps are commonly done out of order • Parts of the system are  Inconsistent • Salespeople move too fast or  Flawed too slow  Illogical  Not customer friendly
  • 5. The Goal is to Master a Selling Method That Will • Enhance our image and eliminate the early pressure • Promote our product above the competition • Measure the customer’s level of desire to “buy/lease” and solidify the commitment • Satisfy everyone: our customers, our manager and ourselves
  • 6.
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  • 31. GP Drain$ Developing the commitment First Counter Creating movement
  • 32. The Big 3 EMI STS PEI