4. Why Selling Process Breaks Down
• No real process or clear • Shortcuts
direction to begin with
• Weak resources
• The process was never really Management
learned Tools
Training
• Steps are commonly done
out of order • Parts of the system are
Inconsistent
• Salespeople move too fast or Flawed
too slow Illogical
Not customer friendly
5. The Goal is to Master a
Selling Method That Will
• Enhance our image and eliminate the early
pressure
• Promote our product above the competition
• Measure the customer’s level of desire to
“buy/lease” and solidify the commitment
• Satisfy everyone: our customers, our manager
and ourselves