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Proven Tactics and Tips from a Top
Sales Performer Who Built Her Brand
to Sell 74 Cars a Month
Tianna Mick, ‘T Got Your Keys’
Business Development & Industry Relations at Dealer Synergy
Crissy Burton, ‘Crissy The Car Fairy’
Sales Representative at Hubler Automotive Group
2
Tianna Mick aka ‘T Got Your Keys’
3
Personal & Business Brand Ambassador,
Tianna Mick aka #TGotYourKeys is a known Industry name for
Diversity & Inclusion Advocacy, being an Expert at Showroom Sales,
Lead/Referral Generation, Customer Satisfaction & Retention and,
with the specialty for, Personal and Business Brand Building!
Crissy Burton aka ‘Crissy The Car Fairy’
4
#1 Car Saleswoman in the World,
Crissy Burton aka #CrissyTheCarFairy has gained her national title by
selling 74 Cars in ONE month which brought her dealership in a total of
$182,000 gross profit, generating her own leads through Instagram and
Facebook/Meta Market, and targeting Credit Challenged Customers to
make her the consistent #1 Car Saleswoman in the Industry!
Q1: We know your story is still unfolding,
but where did all begin?
5
Uncovering the Story
Q2: How long did it take you to start seeing
massive success?
6
Uncovering the Story
Q3: In terms of building your pipeline, how did
you, Crissy The Car Fairy, do it? Do you credit
your success to staying at one dealership?
7
Building Your Brand
Q4: How many units did you, personally, sell
last year (2022)?
8
Leveraging your Brand & Driving Traffic
Q5: You’ve established a name for yourself
as “Crissy the Car Fairy”, what’s the story
behind the name?
9
Leveraging your Brand & Driving Traffic
Q6: How did you evolve and strengthen
your brand? What did you do specifically?
10
Leveraging your Brand & Driving Traffic
Q7: How have you used social media and
mobile marketing to drive traffic to your
brand and, ultimately, to the dealership?
11
Leveraging your Brand & Driving Traffic
Q8: We already understand that you’re not, ultimately,
working with Top Tier Credit Customers, correct?
How do you get your customers with Challenged Credit to
continue to trust that you will help them, and do you have
any resources?
12
Special Finance Secrets & Strategies to
Implement at Your Dealership
Q9: You must have an open schedule and no
responsibilities outside of the dealership, in order for
you to have this success.
Is that correct?
13
Mastering the Art of Work-Life Balance
Q10: Now that you’ve broken through that glass
ceiling of being the #1 Car Saleswoman, what’s
next for Crissy The Car Fairy?
14
Uncovering the Story
Q11: If you hit a “RESET” Button, and you had to
build your career from scratch again, what
would you do differently?
15
Uncovering the Story
Q12: In your opinion, has being a woman helped
or hindered your career in the Automotive
Industry?
16
Uncovering the Story
Crissy Burton
C: (317) 938 - 6684
Tianna Mick
C: (610) 607 - 3231

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Digital Dealer Tampa May 2023 (Crissy & Tianna)

  • 1. Proven Tactics and Tips from a Top Sales Performer Who Built Her Brand to Sell 74 Cars a Month Tianna Mick, ‘T Got Your Keys’ Business Development & Industry Relations at Dealer Synergy Crissy Burton, ‘Crissy The Car Fairy’ Sales Representative at Hubler Automotive Group
  • 2. 2
  • 3. Tianna Mick aka ‘T Got Your Keys’ 3 Personal & Business Brand Ambassador, Tianna Mick aka #TGotYourKeys is a known Industry name for Diversity & Inclusion Advocacy, being an Expert at Showroom Sales, Lead/Referral Generation, Customer Satisfaction & Retention and, with the specialty for, Personal and Business Brand Building!
  • 4. Crissy Burton aka ‘Crissy The Car Fairy’ 4 #1 Car Saleswoman in the World, Crissy Burton aka #CrissyTheCarFairy has gained her national title by selling 74 Cars in ONE month which brought her dealership in a total of $182,000 gross profit, generating her own leads through Instagram and Facebook/Meta Market, and targeting Credit Challenged Customers to make her the consistent #1 Car Saleswoman in the Industry!
  • 5. Q1: We know your story is still unfolding, but where did all begin? 5 Uncovering the Story
  • 6. Q2: How long did it take you to start seeing massive success? 6 Uncovering the Story
  • 7. Q3: In terms of building your pipeline, how did you, Crissy The Car Fairy, do it? Do you credit your success to staying at one dealership? 7 Building Your Brand
  • 8. Q4: How many units did you, personally, sell last year (2022)? 8 Leveraging your Brand & Driving Traffic
  • 9. Q5: You’ve established a name for yourself as “Crissy the Car Fairy”, what’s the story behind the name? 9 Leveraging your Brand & Driving Traffic
  • 10. Q6: How did you evolve and strengthen your brand? What did you do specifically? 10 Leveraging your Brand & Driving Traffic
  • 11. Q7: How have you used social media and mobile marketing to drive traffic to your brand and, ultimately, to the dealership? 11 Leveraging your Brand & Driving Traffic
  • 12. Q8: We already understand that you’re not, ultimately, working with Top Tier Credit Customers, correct? How do you get your customers with Challenged Credit to continue to trust that you will help them, and do you have any resources? 12 Special Finance Secrets & Strategies to Implement at Your Dealership
  • 13. Q9: You must have an open schedule and no responsibilities outside of the dealership, in order for you to have this success. Is that correct? 13 Mastering the Art of Work-Life Balance
  • 14. Q10: Now that you’ve broken through that glass ceiling of being the #1 Car Saleswoman, what’s next for Crissy The Car Fairy? 14 Uncovering the Story
  • 15. Q11: If you hit a “RESET” Button, and you had to build your career from scratch again, what would you do differently? 15 Uncovering the Story
  • 16. Q12: In your opinion, has being a woman helped or hindered your career in the Automotive Industry? 16 Uncovering the Story
  • 17. Crissy Burton C: (317) 938 - 6684 Tianna Mick C: (610) 607 - 3231