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The Science behind Viral marketing

by Venture Capitalist at Matrix Partners on Sep 15, 2011

  • 44,866 views

The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed ...

The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products.

One part of the presntation shows the key formulae behind viral marketing.

Suitable for marketers or for product designers.

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18 of 8 previous next Post a comment

  • InspectionsGuy Bureau Veritas, Online Environmental Awareness Coordinator at Bureau Veritas Groupon is dead 6 months ago
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  • GrowMap GrowMap If anyone wants to know more about how to make something go viral when you aren't rich and famous, read http://GrowMap.com/viral-marketing and http://growmap.com/youtube-viral-marketing/ 1 year ago
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  • GrowMap GrowMap The key to going viral is to start with something exceptionally compelling emotionally or so simple and useful anyone can use it without a learning curve and to line up influencers IN ADVANCE to share it quickly. If you can trip the algorithm on a site with enormous traffic you give yourself a chance. Fail to do that and you're not getting off the ground.

    Ideally, you need influencers related to your product with influence on the platform you want to use. For example, if you have money and want to go viral on YouTube, hire someone like Rhett and Link to produce your video and launch it to their already enormous audience who loves their work.

    People have to realize that the major sites are not #1 because they're the best - they are number one because the media blesses them with continual promotion. If you aren't one of their golden toys you aren't going to get that advantage, but if all you care about is flipping your startup they may acquire you.

    What I really want to find is people who want to build and grow alternatives for those of us who are tired of playing corporate games and support small business. That market is much smaller and we need to get it together and build a system to support deserving solutions that aren't going to be continual dead ends by design.
    1 year ago
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  • apagewood apagewood Fantastic insight. Fascinating to map out and formulate the model, thanks David for a great presentation...and it's free and going viral! 1 year ago
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  • jgwacker Jay Wacker, Professor at SLAC National Lab, Stanford University Sorry to be a troll, but I think your the formula you wrote down is really convoluted.

    You could simply have written:
    C(t) = A + B exp( t/ t0) (*)
    (identically the same equation after redefining some symbols)
    This has an easy interpretation: you have some population of customers that is undergoing viral growth (quantified by B) and a population of steady customers that is remaining approximately static (quantified by A).

    Are you trying to say:
    When a product goes viral, you have disentangle the viral population from the static population.

    (*) if you don't like using exponential functions, you can write this as
    C(t) = A + B * 2^(t/ t_2)
    where t_2 is the doubling time.
    2 years ago
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  • VinarsDawane Vinars Dawane, student at Govt. Holkar Science College , Indore, M.P., India nice.....one.... 2 years ago
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  • zhangluann zhangluann a good opions on the ecomic marketing.. 2 years ago
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  • zhangluann zhangluann good job.. 2 years ago
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