The Science behind Viral marketing
by David Skok on Sep 15, 2011
- 17,197 views
The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is nee...
The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products.
One part of the presntation shows the key formulae behind viral marketing.
Suitable for marketers or for product designers.
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Ali Gurlek
You could simply have written:
C(t) = A + B exp( t/ t0) (*)
(identically the same equation after redefining some symbols)
This has an easy interpretation: you have some population of customers that is undergoing viral growth (quantified by B) and a population of steady customers that is remaining approximately static (quantified by A).
Are you trying to say:
When a product goes viral, you have disentangle the viral population from the static population.
(*) if you don't like using exponential functions, you can write this as
C(t) = A + B * 2^(t/ t_2)
where t_2 is the doubling time. 5 months ago Reply