What is social media marketing ? In essence, all activities brands conduct on the Web with a social dimension: sharing, conversations, through existing social networks or own channel.
What's so attractive? Well, you heard about 'joining the conversation'...Social marketing will help you grow your business through more engaged consumers, more active ambassadors .
So we thought it would make sense to explore the 4 myths, 3 plagues and picked 2 great examples of the arena, since everyone has some sort of 'a priori'.