Scaling API-first – The story of a global engineering organization
General social media presentation
1. What does social media mean
(and what does it mean
for my company?).
2. This presentation seems long, but isn’t.
It’s going to explain:
• What social media means
• Why it’s important
• And how it can benefit your company.
20. They can do it quickly, cheaply
and very effectively.
21. They can easily find groups of people
who think the same as they do, and
co-ordinate and act together.
22. They can all share their same bad
experiences in public.
• Using a cheap video camera and YouTube
• A phone camera and Flickr
• A computer and Facebook
• A blog and Wordpress/Tumblr/etc
• Anything and Twitter
• etc...
23. So what, at the start of this presentation, we
called ‘social media’ you can see are really
just the tools used for mass communication.
Communication which is now having an
impact on society because of better and
more widespread technology.
27. They look for ‘hidden rules of success’,
copying what others have had success
with. Not copying the principles behind the
success, but copying the ideas literally.
34. But they can lead to improvements and the
solving of problems which you didn’t before
realise were a problem, without expensive
and time-consuming customer surveys or
focus groups.
35. You can then turn a public complaint into
a public solution; making a virtue out of
fixing these issues.
38. The money you previously spent on getting
your ad on TV can be spent creating something
better, something more likely to strike a chord
with your customers and be shared.
39. Like Old Spice.
(check http://wearesocial.net/blog/2010/08/wieden-kennedys-spice-case-study/)
40. By looking at things the right way, brands
can see:
• opportunities rather than risks
• good rather than bad
• sense rather than panic
• insight rather than noise
41. Increased communication through better
technology is something which brands can
easily and cheaply listen to, learn from and
experiment with.
42. The future of your brand depends on
looking at this change the right way to
get the insight, see the opportunities and
generate the revenue.
46. ...if you do want to discuss any of this
further, get in touch:
robd@northerncomfort.co.uk
www.northerncomfort.co.uk
And if you enjoyed this presentation,
please pass it on.