SlideShare a Scribd company logo
1 of 59
Download to read offline
Startup Metrics 
Avatech November 2014 
@ghazalshi
The Goal of the Session 
• Learn the stage of your startup 
• Pick a metric to change 
• Find correlation and test causality 
• Optimize for the causal factor
Exercise: 5 min 
Write down the metrics that you are measuring
The core of the Lean is iteration 
Ideas 
Build 
Product 
Measure 
Learn 
Data
It is not about whether 
you can build it is about 
if anybody will care.
The core of the Lean is iteration 
Ideas 
Build 
Product 
Measure 
Learn 
Data 
Everyone’s idea is 
the best 
Here is where everything 
falls apart 
Everyone loves 
this part
Analytics can help 
Analytics is the measurement 
of movement toward your goals.
Some Fundamentals
What is a good metric? 
Understandable 
• If you are busy 
explaining the 
data, you 
won’t be 
acting upon it. 
Comparable 
• Comparison is 
context. 
A ratio 
• The only way 
to measure a 
metric 
Behavior 
changing 
• What will you 
do differently 
based on 
these data?
The Simple Rule
Metrics help you know yourself 
Customers that 
buy more than 1 
times in 90 days 
Then you are in 
this mode 
Your customers 
will buy from you You are just like Focus on 
1-15% Acquisition Once 70% of the retailers Low user acquisition 
cost, high checkout 
15-30% Hybrid 2-2.5 per year 20% of the retailers Increasing return 
rates, high market 
share 
>30% Loyalty >2.5 per year 10% of the retailers Loyalty, inventory
Tie the metric to a desired behavior
Beware of Vanity Metrics
Vanity Metrics to Watch Out For 
Hits 
Page views 
Visits 
Unique visitors 
Followers/friends/likes 
Time on page 
Emails collected 
Number of downloads
Examples 
• If a Facebook user reaches 7 friends in 10 days 
• If someone in Zynga comes back the day after signing up to play they 
will become loyal users. 
• A twitter user who follows certain number of users and a certain 
number of them follow him back 
• A linkedin member who get X connections in Y days
A leading, causal metric is a 
superhero.
Metrics
Eric’s 3 engines of startup growth
Dave’s Pirate Metrics 
Acquisition 
Activation 
Retention 
Revenue 
Referral
What Stage Are You At?
Exercise: 30 mins 
• We have talked a lot about this stage! 
• Share your questions and insight you got. 
• Explain why?
Stickiness
Virality
Scale: Incremental Order Cost
6 Business Model Archetypes
Acquisition
Activation
Retention
Revenue
Revenue
Just One?
Oh Yeah! Remember you are a 
startup!
What is good enough?
E-commerce 
• Conversion rate 
• Purchases per year 
• Average shopping cart size 
• Abandonment 
• CAC 
• Revenue per customer 
• Top key words driving traffic
2-sided Market 
• Buyer and seller growth 
• Inventory growth 
• Search effectiveness 
• Conversion funnels 
• Ratings 
• Pricings
Mobile App 
• Downloads 
• Launch rate 
• Percentage of active users 
• Percentage of users who pay 
• Time to first purchase 
• Rating click-through 
• Virality
SaaS 
• Attention 
• Enrollment 
• Stickiness 
• Conversion 
• CAC 
• Revenue per customer 
• Virality 
• Upselling
UGC 
• Number of engaged visitors 
• Content Creation 
• Engagement funnel changes 
• Value of created content 
• Content sharing
Media 
• Audience and churn 
• Ad inventory 
• Ad rates 
• CTR 
• Content/advertising balance
Exercise: 1 hour 
• Go back to your team 
• Based on your business model visualize the system that you are 
working in 
• Pick 5 metrics important to you 
• Choose an OMTM
Growth Hacking
E-commerce 
Metrics
• All the images in this presentation are taken from flickr.com and lean 
analytics. 
• The content where not specified is from Lean Analytics and Dave 
McClure’s metrics.

More Related Content

What's hot

Product Strategy Simplified - Product Camp 2019
Product Strategy Simplified - Product Camp 2019Product Strategy Simplified - Product Camp 2019
Product Strategy Simplified - Product Camp 2019Zac Hays
 
Lean Agile Metrics And KPIs
Lean Agile Metrics And KPIsLean Agile Metrics And KPIs
Lean Agile Metrics And KPIsYuval Yeret
 
Customer to Product Idea Iteration by Amazon's Product Manager
Customer to Product Idea Iteration by Amazon's Product ManagerCustomer to Product Idea Iteration by Amazon's Product Manager
Customer to Product Idea Iteration by Amazon's Product ManagerProduct School
 
Lean UX + UX Strat, from UX Strat conference, September 2013
Lean UX + UX Strat, from UX Strat conference, September 2013Lean UX + UX Strat, from UX Strat conference, September 2013
Lean UX + UX Strat, from UX Strat conference, September 2013Joshua Seiden
 
Workshop - Writing Good User Stories
Workshop - Writing Good User Stories Workshop - Writing Good User Stories
Workshop - Writing Good User Stories Easy Agile
 
Product Owner and Strategy
Product Owner and StrategyProduct Owner and Strategy
Product Owner and StrategyRoman Pichler
 
What Is Agile Management?
What Is Agile Management?What Is Agile Management?
What Is Agile Management?Jurgen Appelo
 
Product Owner & Product Manager Training
Product Owner & Product Manager TrainingProduct Owner & Product Manager Training
Product Owner & Product Manager TrainingRob Betcher
 
Uber PM Talks: How To Crack A PM Interview
Uber PM Talks: How To Crack A PM InterviewUber PM Talks: How To Crack A PM Interview
Uber PM Talks: How To Crack A PM InterviewProduct School
 
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...Perfetti Media
 
Marketing Automation Checklists
Marketing Automation ChecklistsMarketing Automation Checklists
Marketing Automation ChecklistsJosh Hill
 
Agile estimation and planning peter saddington
Agile estimation and planning  peter saddingtonAgile estimation and planning  peter saddington
Agile estimation and planning peter saddingtonPeter Saddington
 
Product Development with Spotify's Product Manager
 Product Development with Spotify's Product Manager Product Development with Spotify's Product Manager
Product Development with Spotify's Product ManagerProduct School
 
Agile stories, estimating and planning
Agile stories, estimating and planningAgile stories, estimating and planning
Agile stories, estimating and planningDimitri Ponomareff
 

What's hot (20)

Product Strategy Simplified - Product Camp 2019
Product Strategy Simplified - Product Camp 2019Product Strategy Simplified - Product Camp 2019
Product Strategy Simplified - Product Camp 2019
 
Lean Agile Metrics And KPIs
Lean Agile Metrics And KPIsLean Agile Metrics And KPIs
Lean Agile Metrics And KPIs
 
Customer to Product Idea Iteration by Amazon's Product Manager
Customer to Product Idea Iteration by Amazon's Product ManagerCustomer to Product Idea Iteration by Amazon's Product Manager
Customer to Product Idea Iteration by Amazon's Product Manager
 
Lean UX + UX Strat, from UX Strat conference, September 2013
Lean UX + UX Strat, from UX Strat conference, September 2013Lean UX + UX Strat, from UX Strat conference, September 2013
Lean UX + UX Strat, from UX Strat conference, September 2013
 
Agile leadership
Agile leadershipAgile leadership
Agile leadership
 
Workshop - Writing Good User Stories
Workshop - Writing Good User Stories Workshop - Writing Good User Stories
Workshop - Writing Good User Stories
 
Agile 101
Agile 101Agile 101
Agile 101
 
Product Owner and Strategy
Product Owner and StrategyProduct Owner and Strategy
Product Owner and Strategy
 
What Is Agile Management?
What Is Agile Management?What Is Agile Management?
What Is Agile Management?
 
Product vision workshop
Product vision workshopProduct vision workshop
Product vision workshop
 
Agile KPIs
Agile KPIsAgile KPIs
Agile KPIs
 
Product Owner & Product Manager Training
Product Owner & Product Manager TrainingProduct Owner & Product Manager Training
Product Owner & Product Manager Training
 
Agile Leadership
Agile LeadershipAgile Leadership
Agile Leadership
 
Uber PM Talks: How To Crack A PM Interview
Uber PM Talks: How To Crack A PM InterviewUber PM Talks: How To Crack A PM Interview
Uber PM Talks: How To Crack A PM Interview
 
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
The Product Visioning Workshop: A Proven Method for Product Planning and Prio...
 
Marketing Automation Checklists
Marketing Automation ChecklistsMarketing Automation Checklists
Marketing Automation Checklists
 
Agile estimation and planning peter saddington
Agile estimation and planning  peter saddingtonAgile estimation and planning  peter saddington
Agile estimation and planning peter saddington
 
WTF is a Product Roadmap?
WTF is a Product Roadmap?WTF is a Product Roadmap?
WTF is a Product Roadmap?
 
Product Development with Spotify's Product Manager
 Product Development with Spotify's Product Manager Product Development with Spotify's Product Manager
Product Development with Spotify's Product Manager
 
Agile stories, estimating and planning
Agile stories, estimating and planningAgile stories, estimating and planning
Agile stories, estimating and planning
 

Viewers also liked

Market size - Avatech Accelerator
Market size - Avatech AcceleratorMarket size - Avatech Accelerator
Market size - Avatech AcceleratorAvatech Accelerator
 
Introduction to Metrics and KPIs
Introduction to Metrics and KPIsIntroduction to Metrics and KPIs
Introduction to Metrics and KPIsAvatech Accelerator
 
How to Identify a lean startup
How to Identify a lean startupHow to Identify a lean startup
How to Identify a lean startupAsh Maurya
 
Running Lean Canvas
Running Lean CanvasRunning Lean Canvas
Running Lean CanvasAsh Maurya
 
Building a Lean Startup
Building a Lean StartupBuilding a Lean Startup
Building a Lean StartupAsh Maurya
 
10 Steps to Product/Market Fit
10 Steps to Product/Market Fit10 Steps to Product/Market Fit
10 Steps to Product/Market FitAsh Maurya
 
Business plan vs Lean Canvas
Business plan vs Lean CanvasBusiness plan vs Lean Canvas
Business plan vs Lean CanvasAsh Maurya
 
10 steps to product/market fit
10 steps to product/market fit10 steps to product/market fit
10 steps to product/market fitAsh Maurya
 
Pirate Metrics 2.0 - AARRR
Pirate Metrics 2.0 - AARRRPirate Metrics 2.0 - AARRR
Pirate Metrics 2.0 - AARRRAsh Maurya
 
Lean Canvas Process and Examples
Lean Canvas Process and ExamplesLean Canvas Process and Examples
Lean Canvas Process and Examplesde-pe
 
Business Model Canvas vs Lean Canvas vs One-Page Lean Startup
Business Model Canvas vs Lean Canvas vs One-Page Lean StartupBusiness Model Canvas vs Lean Canvas vs One-Page Lean Startup
Business Model Canvas vs Lean Canvas vs One-Page Lean StartupRod King, Ph.D.
 

Viewers also liked (14)

Workshop MVP
Workshop MVPWorkshop MVP
Workshop MVP
 
Market size - Avatech Accelerator
Market size - Avatech AcceleratorMarket size - Avatech Accelerator
Market size - Avatech Accelerator
 
Introduction to Metrics and KPIs
Introduction to Metrics and KPIsIntroduction to Metrics and KPIs
Introduction to Metrics and KPIs
 
Workshop Lean Canvas
Workshop Lean CanvasWorkshop Lean Canvas
Workshop Lean Canvas
 
Avatech: Workshop Lean Canvas
Avatech: Workshop Lean CanvasAvatech: Workshop Lean Canvas
Avatech: Workshop Lean Canvas
 
How to Identify a lean startup
How to Identify a lean startupHow to Identify a lean startup
How to Identify a lean startup
 
Running Lean Canvas
Running Lean CanvasRunning Lean Canvas
Running Lean Canvas
 
Building a Lean Startup
Building a Lean StartupBuilding a Lean Startup
Building a Lean Startup
 
10 Steps to Product/Market Fit
10 Steps to Product/Market Fit10 Steps to Product/Market Fit
10 Steps to Product/Market Fit
 
Business plan vs Lean Canvas
Business plan vs Lean CanvasBusiness plan vs Lean Canvas
Business plan vs Lean Canvas
 
10 steps to product/market fit
10 steps to product/market fit10 steps to product/market fit
10 steps to product/market fit
 
Pirate Metrics 2.0 - AARRR
Pirate Metrics 2.0 - AARRRPirate Metrics 2.0 - AARRR
Pirate Metrics 2.0 - AARRR
 
Lean Canvas Process and Examples
Lean Canvas Process and ExamplesLean Canvas Process and Examples
Lean Canvas Process and Examples
 
Business Model Canvas vs Lean Canvas vs One-Page Lean Startup
Business Model Canvas vs Lean Canvas vs One-Page Lean StartupBusiness Model Canvas vs Lean Canvas vs One-Page Lean Startup
Business Model Canvas vs Lean Canvas vs One-Page Lean Startup
 

Similar to Startup Metrics

Innovation accounting and key metrics for startups
Innovation accounting and key metrics for startupsInnovation accounting and key metrics for startups
Innovation accounting and key metrics for startupsBlaz Kos
 
Acquire More Clients with Marketing Automation
Acquire More Clients with Marketing AutomationAcquire More Clients with Marketing Automation
Acquire More Clients with Marketing AutomationMarketo
 
Boost Your Growth Engine with Analytics
Boost Your Growth Engine with AnalyticsBoost Your Growth Engine with Analytics
Boost Your Growth Engine with AnalyticsCemal Buyukgokcesu
 
Measuring The Modern Shopper - Lewis Lenssen, Rakuten Attribution
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionMeasuring The Modern Shopper - Lewis Lenssen, Rakuten Attribution
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionPerformanceIN
 
Google Analytics Training September 2016
Google Analytics Training September 2016Google Analytics Training September 2016
Google Analytics Training September 2016Noisy Little Monkey
 
ESADE Business Analytics Master: Metrics that matter
ESADE Business Analytics Master: Metrics that matterESADE Business Analytics Master: Metrics that matter
ESADE Business Analytics Master: Metrics that matterJuliana Mendez
 
HighRoad U Webinar: Overview: Using Digital Metrics to Gain Member Insight
HighRoad U Webinar: Overview: Using Digital Metrics to Gain Member InsightHighRoad U Webinar: Overview: Using Digital Metrics to Gain Member Insight
HighRoad U Webinar: Overview: Using Digital Metrics to Gain Member InsightHighRoad Solution
 
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEHighRoad Solution
 
Running successful business_online-aug14
Running successful business_online-aug14Running successful business_online-aug14
Running successful business_online-aug14Parul Choudhary
 
FirstMark Presentation (10-13) (slideshare)
FirstMark Presentation (10-13) (slideshare)FirstMark Presentation (10-13) (slideshare)
FirstMark Presentation (10-13) (slideshare)Brent Chudoba
 
DNX Conference: Measuring growth and setting a North Star
DNX Conference: Measuring growth and setting a North StarDNX Conference: Measuring growth and setting a North Star
DNX Conference: Measuring growth and setting a North StarJuliana Mendez
 
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...Apoorv Pandey
 
Expert Q&A: The Top 13 Questions Affiliates Ask
Expert Q&A: The Top 13 Questions Affiliates AskExpert Q&A: The Top 13 Questions Affiliates Ask
Expert Q&A: The Top 13 Questions Affiliates AskAffiliate Summit
 
Digital Marketing Strategy with Quick ROI
Digital Marketing Strategy with Quick ROIDigital Marketing Strategy with Quick ROI
Digital Marketing Strategy with Quick ROIPathikrit Dasgupta
 
Introduction to Channels and Metrics
Introduction to Channels and Metrics Introduction to Channels and Metrics
Introduction to Channels and Metrics Andy Lima
 
Measuring engagement and revenue throughout the customer lifecycle by Silverpop
Measuring engagement and revenue throughout the customer lifecycle by SilverpopMeasuring engagement and revenue throughout the customer lifecycle by Silverpop
Measuring engagement and revenue throughout the customer lifecycle by SilverpopSilverpop
 
Cutting Through the Marketing Automation Hype
Cutting Through the Marketing Automation HypeCutting Through the Marketing Automation Hype
Cutting Through the Marketing Automation HypeAct-On Software
 

Similar to Startup Metrics (20)

Innovation accounting and key metrics for startups
Innovation accounting and key metrics for startupsInnovation accounting and key metrics for startups
Innovation accounting and key metrics for startups
 
Acquire More Clients with Marketing Automation
Acquire More Clients with Marketing AutomationAcquire More Clients with Marketing Automation
Acquire More Clients with Marketing Automation
 
Milk that data
Milk that dataMilk that data
Milk that data
 
Boost Your Growth Engine with Analytics
Boost Your Growth Engine with AnalyticsBoost Your Growth Engine with Analytics
Boost Your Growth Engine with Analytics
 
Measuring The Modern Shopper - Lewis Lenssen, Rakuten Attribution
Measuring The Modern Shopper - Lewis Lenssen, Rakuten AttributionMeasuring The Modern Shopper - Lewis Lenssen, Rakuten Attribution
Measuring The Modern Shopper - Lewis Lenssen, Rakuten Attribution
 
Analytics training june 16
Analytics training june 16Analytics training june 16
Analytics training june 16
 
Google Analytics Training September 2016
Google Analytics Training September 2016Google Analytics Training September 2016
Google Analytics Training September 2016
 
ESADE Business Analytics Master: Metrics that matter
ESADE Business Analytics Master: Metrics that matterESADE Business Analytics Master: Metrics that matter
ESADE Business Analytics Master: Metrics that matter
 
HighRoad U Webinar: Overview: Using Digital Metrics to Gain Member Insight
HighRoad U Webinar: Overview: Using Digital Metrics to Gain Member InsightHighRoad U Webinar: Overview: Using Digital Metrics to Gain Member Insight
HighRoad U Webinar: Overview: Using Digital Metrics to Gain Member Insight
 
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINEASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
ASAE LUNCH LEARNING WEBINAR: TURN YOUR WEBSITE INTO A LEAD GEN MACHINE
 
Running successful business_online-aug14
Running successful business_online-aug14Running successful business_online-aug14
Running successful business_online-aug14
 
FirstMark Presentation (10-13) (slideshare)
FirstMark Presentation (10-13) (slideshare)FirstMark Presentation (10-13) (slideshare)
FirstMark Presentation (10-13) (slideshare)
 
DNX Conference: Measuring growth and setting a North Star
DNX Conference: Measuring growth and setting a North StarDNX Conference: Measuring growth and setting a North Star
DNX Conference: Measuring growth and setting a North Star
 
Let's Talk Attribution
Let's Talk AttributionLet's Talk Attribution
Let's Talk Attribution
 
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...
Digital Age & Its Effects On The Marketing model, Consumer Decision Journey a...
 
Expert Q&A: The Top 13 Questions Affiliates Ask
Expert Q&A: The Top 13 Questions Affiliates AskExpert Q&A: The Top 13 Questions Affiliates Ask
Expert Q&A: The Top 13 Questions Affiliates Ask
 
Digital Marketing Strategy with Quick ROI
Digital Marketing Strategy with Quick ROIDigital Marketing Strategy with Quick ROI
Digital Marketing Strategy with Quick ROI
 
Introduction to Channels and Metrics
Introduction to Channels and Metrics Introduction to Channels and Metrics
Introduction to Channels and Metrics
 
Measuring engagement and revenue throughout the customer lifecycle by Silverpop
Measuring engagement and revenue throughout the customer lifecycle by SilverpopMeasuring engagement and revenue throughout the customer lifecycle by Silverpop
Measuring engagement and revenue throughout the customer lifecycle by Silverpop
 
Cutting Through the Marketing Automation Hype
Cutting Through the Marketing Automation HypeCutting Through the Marketing Automation Hype
Cutting Through the Marketing Automation Hype
 

More from Avatech Accelerator

Why I became an Angel Investor - Bashir Anisi
Why I became an Angel Investor - Bashir AnisiWhy I became an Angel Investor - Bashir Anisi
Why I became an Angel Investor - Bashir AnisiAvatech Accelerator
 
Workshop lean startup (Open workshop)
Workshop lean startup (Open workshop)Workshop lean startup (Open workshop)
Workshop lean startup (Open workshop)Avatech Accelerator
 
Silicon Valley in Iran Plateau - Said Rahmani Speech at Hamfekr Meetup
Silicon Valley in Iran Plateau - Said Rahmani Speech at Hamfekr MeetupSilicon Valley in Iran Plateau - Said Rahmani Speech at Hamfekr Meetup
Silicon Valley in Iran Plateau - Said Rahmani Speech at Hamfekr MeetupAvatech Accelerator
 
Entrepreneurship Succeeds Everywhere - Said Rahmani Speech at Avatech Meetup ...
Entrepreneurship Succeeds Everywhere - Said Rahmani Speech at Avatech Meetup ...Entrepreneurship Succeeds Everywhere - Said Rahmani Speech at Avatech Meetup ...
Entrepreneurship Succeeds Everywhere - Said Rahmani Speech at Avatech Meetup ...Avatech Accelerator
 
Mohsen Malayeri - Avatech Kick Off Event - Cycle #1 - October 2014
Mohsen Malayeri - Avatech Kick Off Event - Cycle #1 - October 2014Mohsen Malayeri - Avatech Kick Off Event - Cycle #1 - October 2014
Mohsen Malayeri - Avatech Kick Off Event - Cycle #1 - October 2014Avatech Accelerator
 

More from Avatech Accelerator (8)

Why I became an Angel Investor - Bashir Anisi
Why I became an Angel Investor - Bashir AnisiWhy I became an Angel Investor - Bashir Anisi
Why I became an Angel Investor - Bashir Anisi
 
Workshop Traction
Workshop TractionWorkshop Traction
Workshop Traction
 
Workshop lean startup (Open workshop)
Workshop lean startup (Open workshop)Workshop lean startup (Open workshop)
Workshop lean startup (Open workshop)
 
Workshop Market Size
Workshop Market SizeWorkshop Market Size
Workshop Market Size
 
Workshop MVP
Workshop MVPWorkshop MVP
Workshop MVP
 
Silicon Valley in Iran Plateau - Said Rahmani Speech at Hamfekr Meetup
Silicon Valley in Iran Plateau - Said Rahmani Speech at Hamfekr MeetupSilicon Valley in Iran Plateau - Said Rahmani Speech at Hamfekr Meetup
Silicon Valley in Iran Plateau - Said Rahmani Speech at Hamfekr Meetup
 
Entrepreneurship Succeeds Everywhere - Said Rahmani Speech at Avatech Meetup ...
Entrepreneurship Succeeds Everywhere - Said Rahmani Speech at Avatech Meetup ...Entrepreneurship Succeeds Everywhere - Said Rahmani Speech at Avatech Meetup ...
Entrepreneurship Succeeds Everywhere - Said Rahmani Speech at Avatech Meetup ...
 
Mohsen Malayeri - Avatech Kick Off Event - Cycle #1 - October 2014
Mohsen Malayeri - Avatech Kick Off Event - Cycle #1 - October 2014Mohsen Malayeri - Avatech Kick Off Event - Cycle #1 - October 2014
Mohsen Malayeri - Avatech Kick Off Event - Cycle #1 - October 2014
 

Recently uploaded

Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxkarenfajardo43
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmStan Meyer
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxlancelewisportillo
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...Nguyen Thanh Tu Collection
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQuiz Club NITW
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)lakshayb543
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDhatriParmar
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfJemuel Francisco
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWQuiz Club NITW
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsPooky Knightsmith
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxSayali Powar
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptxmary850239
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Seán Kennedy
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Association for Project Management
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptxJonalynLegaspi2
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptxmary850239
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Developmentchesterberbo7
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseCeline George
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management SystemChristalin Nelson
 

Recently uploaded (20)

Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptxGrade Three -ELLNA-REVIEWER-ENGLISH.pptx
Grade Three -ELLNA-REVIEWER-ENGLISH.pptx
 
Oppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and FilmOppenheimer Film Discussion for Philosophy and Film
Oppenheimer Film Discussion for Philosophy and Film
 
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptxQ4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
Q4-PPT-Music9_Lesson-1-Romantic-Opera.pptx
 
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
31 ĐỀ THI THỬ VÀO LỚP 10 - TIẾNG ANH - FORM MỚI 2025 - 40 CÂU HỎI - BÙI VĂN V...
 
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITWQ-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
Q-Factor HISPOL Quiz-6th April 2024, Quiz Club NITW
 
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
Visit to a blind student's school🧑‍🦯🧑‍🦯(community medicine)
 
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptxDecoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
Decoding the Tweet _ Practical Criticism in the Age of Hashtag.pptx
 
Paradigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTAParadigm shift in nursing research by RS MEHTA
Paradigm shift in nursing research by RS MEHTA
 
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdfGrade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
Grade 9 Quarter 4 Dll Grade 9 Quarter 4 DLL.pdf
 
Mythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITWMythology Quiz-4th April 2024, Quiz Club NITW
Mythology Quiz-4th April 2024, Quiz Club NITW
 
Mental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young mindsMental Health Awareness - a toolkit for supporting young minds
Mental Health Awareness - a toolkit for supporting young minds
 
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptxBIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
BIOCHEMISTRY-CARBOHYDRATE METABOLISM CHAPTER 2.pptx
 
4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx4.11.24 Poverty and Inequality in America.pptx
4.11.24 Poverty and Inequality in America.pptx
 
Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...Student Profile Sample - We help schools to connect the data they have, with ...
Student Profile Sample - We help schools to connect the data they have, with ...
 
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
Team Lead Succeed – Helping you and your team achieve high-performance teamwo...
 
week 1 cookery 8 fourth - quarter .pptx
week 1 cookery 8  fourth  -  quarter .pptxweek 1 cookery 8  fourth  -  quarter .pptx
week 1 cookery 8 fourth - quarter .pptx
 
4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx4.16.24 Poverty and Precarity--Desmond.pptx
4.16.24 Poverty and Precarity--Desmond.pptx
 
Using Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea DevelopmentUsing Grammatical Signals Suitable to Patterns of Idea Development
Using Grammatical Signals Suitable to Patterns of Idea Development
 
How to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 DatabaseHow to Make a Duplicate of Your Odoo 17 Database
How to Make a Duplicate of Your Odoo 17 Database
 
Transaction Management in Database Management System
Transaction Management in Database Management SystemTransaction Management in Database Management System
Transaction Management in Database Management System
 

Startup Metrics

  • 1. Startup Metrics Avatech November 2014 @ghazalshi
  • 2. The Goal of the Session • Learn the stage of your startup • Pick a metric to change • Find correlation and test causality • Optimize for the causal factor
  • 3. Exercise: 5 min Write down the metrics that you are measuring
  • 4. The core of the Lean is iteration Ideas Build Product Measure Learn Data
  • 5. It is not about whether you can build it is about if anybody will care.
  • 6. The core of the Lean is iteration Ideas Build Product Measure Learn Data Everyone’s idea is the best Here is where everything falls apart Everyone loves this part
  • 7. Analytics can help Analytics is the measurement of movement toward your goals.
  • 9. What is a good metric? Understandable • If you are busy explaining the data, you won’t be acting upon it. Comparable • Comparison is context. A ratio • The only way to measure a metric Behavior changing • What will you do differently based on these data?
  • 11. Metrics help you know yourself Customers that buy more than 1 times in 90 days Then you are in this mode Your customers will buy from you You are just like Focus on 1-15% Acquisition Once 70% of the retailers Low user acquisition cost, high checkout 15-30% Hybrid 2-2.5 per year 20% of the retailers Increasing return rates, high market share >30% Loyalty >2.5 per year 10% of the retailers Loyalty, inventory
  • 12. Tie the metric to a desired behavior
  • 13.
  • 14. Beware of Vanity Metrics
  • 15. Vanity Metrics to Watch Out For Hits Page views Visits Unique visitors Followers/friends/likes Time on page Emails collected Number of downloads
  • 16.
  • 17.
  • 18.
  • 19. Examples • If a Facebook user reaches 7 friends in 10 days • If someone in Zynga comes back the day after signing up to play they will become loyal users. • A twitter user who follows certain number of users and a certain number of them follow him back • A linkedin member who get X connections in Y days
  • 20.
  • 21.
  • 22. A leading, causal metric is a superhero.
  • 24. Eric’s 3 engines of startup growth
  • 25. Dave’s Pirate Metrics Acquisition Activation Retention Revenue Referral
  • 26. What Stage Are You At?
  • 27.
  • 28. Exercise: 30 mins • We have talked a lot about this stage! • Share your questions and insight you got. • Explain why?
  • 32. 6 Business Model Archetypes
  • 33.
  • 39.
  • 41. Oh Yeah! Remember you are a startup!
  • 42. What is good enough?
  • 43.
  • 44. E-commerce • Conversion rate • Purchases per year • Average shopping cart size • Abandonment • CAC • Revenue per customer • Top key words driving traffic
  • 45. 2-sided Market • Buyer and seller growth • Inventory growth • Search effectiveness • Conversion funnels • Ratings • Pricings
  • 46. Mobile App • Downloads • Launch rate • Percentage of active users • Percentage of users who pay • Time to first purchase • Rating click-through • Virality
  • 47. SaaS • Attention • Enrollment • Stickiness • Conversion • CAC • Revenue per customer • Virality • Upselling
  • 48. UGC • Number of engaged visitors • Content Creation • Engagement funnel changes • Value of created content • Content sharing
  • 49. Media • Audience and churn • Ad inventory • Ad rates • CTR • Content/advertising balance
  • 50. Exercise: 1 hour • Go back to your team • Based on your business model visualize the system that you are working in • Pick 5 metrics important to you • Choose an OMTM
  • 51.
  • 54.
  • 55.
  • 56.
  • 57.
  • 58.
  • 59. • All the images in this presentation are taken from flickr.com and lean analytics. • The content where not specified is from Lean Analytics and Dave McClure’s metrics.