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NFC, More Than Just Mobile Payments (March 2012)
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NFC, More Than Just Mobile Payments (March 2012)

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This is a presentation given by VP, Business Development of Blue Bite, Dan Trigub during the Cartes Expo and Conference in Las Vegas on March 6, 2012. …

This is a presentation given by VP, Business Development of Blue Bite, Dan Trigub during the Cartes Expo and Conference in Las Vegas on March 6, 2012.

The presentation was entitled: "NFC, More Than Just Mobile Payments - Delivering Rich Content at Moments of Maximum Influence."

Published in: Business, Technology

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  • 1. NFC, More Than Just Mobile Payments – Delivering Rich Content at Moments of Maximum Influence VIEW THEPRESENTATION? YES BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 2. • NFC Can Change the Face of Mobile Payments – But Still A Ways Away ‒ Many cooks in the kitchen fighting for the same piece of the pie: POS Players / Carriers / OEMs / Credit Card Players / Platform Providers and more… ‒ Not all are convinced:  “By the time NFC catches up, well be in a world that will move away from the point-of-sales terminal.“ - David Marcus, PayPals VP of Mobile  “Using NFC (Near Field Communication) to pay for something is not much different than swiping your credit card on a terminal.” – Nick Hughes, CEO of Seconds, Entrepreneur and Blogger • We Now Demand Media on the Go and on our Mobile Device ‒ Mobile Advertising in the U.S. projected to top $4 Billion by 2015 ‒ 82% of brands, agencies and other companies plan to boost mobile ad budgets in the next 12 months ‒ Brands worldwide will spend $1.8 billion on location-based advertising by 2015 • NFC Has the Potential to be the Silver Bullet for Mobile Content Delivery ‒ NFC is the right bridge between the physical world and the online world ‒ NFC is the ideal technology to take the online CPC model into the real world. We now have a prefect Cost Per Engagement (CPE) tool ‒ By far the easiest consumer experience out there today2 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 3. MOBILE PAYMENTS What the INDUSTRY What SOCIETY thinks What my MOM Thinks Thinks What my FRIENDS What MARKETERS What the REALITY is Think Think3 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 4. 4 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 5. 5 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 6. Cafes Bars & Clubs Street Furniture Health Clubs Movie Theatres Shopping Malls Railway Stations Airports6 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 7. •Enable OOH with NFC Platform •Tap or Scan physical asset and… − Buy products − View rich media content − Download apps − Sign up for offers •Full tracking and accountability Configure your CTS-V Coupe Now7 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 8. •Tap NFC Placard to engage •Digital CTA drives interaction •No external application (NFC) •Free for consumers − Deliver rich media content − Drive app downloads − Deliver coupons and offers − Send users to mobile site •Full tracking and accountability8 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 9. •Table tent at POS enabled with NFC •Tap table tent to engage •CTA drives interaction •No external application (NFC) •Free for consumers − Deliver rich media content − Drive app downloads − Deliver coupons and offers − Send users to mobile site •Full tracking and accountability9 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 10. •Enable storefront with NFC to drive traffic inside •Tap or Scan physical asset and… − Buy products − View rich media content − Download apps − Sign up for offers •Full tracking and accountability10 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 11. 29,448 427 Downloads Game Plays 36.5% 46 Opt-In NFC Taps11 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 12. FEATURE Proactively push content to phones (push vs. pull consumer action) Compatible with smartphones Compatible with non-smartphones Always free to consumers No need for external app download Always wireless carrier-free interaction Ability to micro-target location (<10ft.) Continued mobile interaction outside of venue / original contact Current consumer adoption / market penetration ENGAGE WITH YOUR CUSTOMERS ON AS MANY HANDSETS AS POSSIBLE 12 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 13. Currently Available Coming Soon Nexus S HTC Amaze Nokia C7 1. Nokia Lumia 900 2. Motorola Bullet 3. LG Viper 4. Samsung Wave 5. Motorola Jet 6. Sony Xperia 7. Blackberry Torch Bold 9930 Galaxy SII Galaxy Nexus 8. Huawei Sonic 9. Nokia N5 / 801T 10. Apple iPhone 5?13 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 14. The number of active mobile coupon users is expected to grow from 2.7 million in 2010 to ~35 million in(1) Mercator Advisory Group 2014 (2)(2) The Yankee Group(3) Informa Telecoms and Media report(4) Gartner(5) comScore14 BLUE BITE…ALL THINGS MOBILE www.BlueBite.com
  • 15. Daniel Trigub, VP Business Development, Blue Bitedan@bluebite.com (and @datrigub)Blue Bite, Reaching Your Target Demographic:Delivering RELEVANT content at the moment of MAXIMUMinfluence.BROWSE www.bluebite.com ENGAGE www.facebook.com/bluebite WATCH www.youtube.com/user/BlueBiteLLCCONTACT sales@bluebite.comFOLLOW @bluebite BLUE BITE…ALL THINGS MOBILE www.BlueBite.com