Social Media Strategies For Business

From communication to conversation Social Media strategies for business © Daemon Group 2008 www.daemondigital.com

By 2010 it is predicted that there will be more then 4 billion mobile phone subscribers globally © Daemon Group 2008 www.daemondigital.com

di vorced used Google Latitude? © Daemon Group 2008 www.daemondigital.com

Social Media users as a percentage of all Internet users 67% of Internet users engage with Social Media © Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com

Social Media users by global region 5.20% 9.17% 34.55% 22.61% 28.47% Asia Pacific Europe North America Latin America Mid East/Africa Based upon unique visitors in June 2008 © Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com

Global use of Social Media ks or tw os ne ot s ph og al SS ci bl ad R so d o se ea se pl U U R U 82.9% 72.8% 63.2% 57.3% 54.8% 52.2% 45.2% 33.7% W Vi H D at si av ow c h ta e nl vi ph co oa de ot m d o o m po cl sh en dc ip ar te as s in d ts on g on lin si bl e te og s © Daemon Group 2008 www.daemondigital.com Source: UM Wave 3

The opportunity in context 29.8m 61.0m 0.26m 5.4m 17.8m 3.7m 72.9% 5.1m © Daemon Group 2008 www.daemondigital.com Source: UM Wave 3

Imagery Blogging Micro Video blogging Podcasting Social Media RSS platforms Forums Widgets Chat Networks © Daemon Group 2008 www.daemondigital.com

62% 47.4% read post 29.0% write 77.0% Imagery Blogging watch No14 28.2% Micro Sydney* Video upload blogging Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 21.1% belong Source: UM Wave 3 *Twitter Grader © Daemon Group 2008 www.daemondigital.com

Four categories of online social networks* SPECIAL INTEREST VIRTUAL WORLDS CONTENT BASED PEOPLE BASED Wikipedia Second Life YouTube Linkedin *Source: Datamonitor analysis, 2008 © Daemon Group 2008 www.daemondigital.com

Facebook’s api’s create advantage © Daemon Group 2008 www.daemondigital.com

There are 132 million registered users of Facebook © Daemon Group 2008 www.daemondigital.com

Dominance of Facebook and MySpace Social media Internet audience 0 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 Facebook and MySpace combined equate to 43% of the social media audience by unique visitors © Daemon Group 2008 Source: comScore World Metrix www.daemondigital.com

72.8% of internet users read blogs and globally one new blog is created every second of every day © Daemon Group 2008 www.daemondigital.com

STEP ONE STEP TWO Blogs can destroy reputation … © Daemon Group 2008 www.daemondigital.com

… blogs can move markets … © Daemon Group 2008 www.daemondigital.com

Determine what do you want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your products or services © Daemon Group 2008 www.daemondigital.com

Engaging with social networks through defensive and then offensive strategic communications © Daemon Group 2008 www.daemondigital.com

Social Media Strategies For Business

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Notes on slide 1

39 Favorites & 12 Groups