Presentation at the Melbourne social media forum by Daniel Lewis-Toakley from The Oaktree Foundation, titled 'Social media: The Live Below the Line campaign'
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Melbourne social media forum - The Oaktree Foundation
1. SOCIAL MEDIA –
Listening, Engag
ing and
Measuring From
LIVE BELOW
For the Connecting Up Not-for-profit
Social Media Forum
THE LINE
2.
3. Live Below the
Line 5 days – the
• Feed yourself on $2 a day for
extreme poverty line in Australia today.
• Gain a deeper understanding of the challenges
faced by 1.3 billion people across the world.
• Raise funds to support educational
opportunities for young people overseas.
4. Three things…
One. Listen, to build relationships and
create “champions”.
Two. Engage, to build an integrated
offline/online community.
Three. Measure, to track engagement
levels along a pathway.
35. Redesign engagement levels
(based on data about
actions and audiences)
Communicate
in order to Measure
Design facilitate where people
Define how engagement people from are at, and
you currently levels (based current what worked
segment on actions and segments ---> and didn’t
audiences) new work to get
engagement them there.
levels
36. TO RECAP…
One. Listen, to build relationships and
create “champions”.
Two. Engage, to build an integrated
offline/online community.
Three. Measure, to track engagement
levels along a pathway.
Hands up who’s seen this?But what get’s people to transition?
Get a sneak peak at the 2012 Live Below the Line strategy, join our campaign team for a live web steam. This is borderline exclusive, because it is open to our entire social media audience. Again it’s an Obama style strategy reveal (note that it also creates a sense of community, by referencing the offline). What this doesn’t do is allocate decision making power to those on ‘the inside’ (our Facebook followers).