Lee Smallwood, Search, Google+ for businesses and brands
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This document discusses how social media and search engine optimization (SEO) are blurring together. It outlines how Google uses social signals from platforms like Google+ in its search rankings. It recommends three immediate actions for businesses: 1) Include keywords in Google+ profile links, 2) Claim content ownership using rel="author" tags, and 3) Increase social shares linking back to content. The document suggests this "social SEO" approach can help websites rank in Google search without other traditional SEO techniques.
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Lee Smallwood, Search, Google+ for businesses and brands
- 1. Social Search (SEO) & Social Signals #Gplusbrands
- 2. • Imagine if Google disappeared tomorrow… it would be annoying BUT would you find ways to fill in the gap… ?
- 3. Overview • Evolving with Google • Is SEO dead? • The ripple effect? • 3 key G+1 actions to implement immediately
- 4. Evolving with Google The lines between Social and SEO are blurring.
- 5. Evolving with Google The problem • Twitter & Facebook are private clubs • Google can only use signals it can see and can crawl – Nofollow – Dofollow
- 6. IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment = GREATER accountability and a better web.
- 7. Evolving with Google • Social Search (SEO): really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines • It’s new, interesting & future proofing
- 8. Is SEO dead? Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author
- 9. Some believe that Apple will displace Google as the search engine of Is SEO dead? Siri technology choice with its new
- 10. The ripple effect • https://plus.google.com/ripples
- 13. 3 key G+1 actions to implement immediately 1. Put your keyword(s) in profile links
- 14. • Not logged into Google • No backlinks • Ranking achieved using social media only
- 15. 3 key G+1 actions to implement immediately 2. Claim your content using - rel="author Rich Snippits <a href=”[profile_url]?rel=author”>Google+</a> The + at the end of the ‘anchor text’ is important!
- 16. Finally…
- 17. Increase the number of social signals linking back to your content ASK !!!
- 18. Social Search (SEO) & Social Signals #Gplusbrands QUESTIONS
Editor's Notes
- The challenge:How to improve the way users retrieve information from the web is actually limited by Goolge’s own search interface. Google's simple search box interface has successfully trained most users to abstract complex queries into few keywords, and as result, much context is lost as we are searching.In some way, Google Instant was a way to mitigate this problem by previewing results per keywords, but the search experience is still limited to a keyword index, regardless the interface Google wraps around with.Moving forward, what's interesting is how AI can help search - & NOT to discard the constraints of human language. In ML, constraints are good, and for searchEnd of day, human being still converse in sentences, not keywords.
- The challenge:How to improve the way users retrieve information from the web is actually limited by Goolge’s own search interface. Google's simple search box interface has successfully trained most users to abstract complex queries into few keywords, and as result, much context is lost as we are searching.In some way, Google Instant was a way to mitigate this problem by previewing results per keywords, but the search experience is still limited to a keyword index, regardless the interface Google wraps around with.Moving forward, what's interesting is how AI can help search - & NOT to discard the constraints of human language. In ML, constraints are good, and for searchEnd of day, human being still converse in sentences, not keywords.
- The challenge:How to improve the way users retrieve information from the web is actually limited by Goolge’s own search interface. Google's simple search box interface has successfully trained most users to abstract complex queries into few keywords, and as result, much context is lost as we are searching.In some way, Google Instant was a way to mitigate this problem by previewing results per keywords, but the search experience is still limited to a keyword index, regardless the interface Google wraps around with.Moving forward, what's interesting is how AI can help search - & NOT to discard the constraints of human language. In ML, constraints are good, and for searchEnd of day, human being still converse in sentences, not keywords.
- Link to analytics!