Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Jeremiah Caron, Context, Google+ for businesses and brands

893 views

Published on

Jeremiah Caron's presentation on context at the Communicate magazine Google+ for businesses and brands conference.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Jeremiah Caron, Context, Google+ for businesses and brands

  1. 1. Outsmart Your Competitors The Social Business Google+ context 15 December, 2011 Jeremiah Caron, Vice President – Analysis Washington DC / London / Paris Follow Current Analysis© Current Analysis Inc. All rights reserved.
  2. 2. agenda  what’s going on?  expectations  demands  success keys  the players  enter google+ Follow Current Analysis 2© Current Analysis Inc. All rights reserved.
  3. 3. what’s going on?  consumer behaviour driving enterprise adoption  replicating collaboration ideals of Facebook/Twitter  “e-mail is on the way out as the best way to run a company and do business” – Thierry Brenton, CEO Atos Origin Follow Current Analysis 3© Current Analysis Inc. All rights reserved.
  4. 4. expectations  customer care and insight  workforce optimisation (i.e., f**k e-mail)  ideation (product and service innovation) Follow Current Analysis 4© Current Analysis Inc. All rights reserved.
  5. 5. demands  real-time market segmentation  personalization  sales force enablement  intelligence/knowledge transfer Follow Current Analysis 5© Current Analysis Inc. All rights reserved.
  6. 6. success keys  apply directly within a specific process  social analytics: it’s about what you do about what you know  must be mobile  people engage with tools in context Follow Current Analysis 6© Current Analysis Inc. All rights reserved.
  7. 7. the players  IBM Connections: business outcomes  Cisco Quad: real-time and asynchronous communications  Microsoft Sharepoint: document management  Salesforce.com Chatter: micro-blogging with CRM  Jive Engage: the leader, social analytics Follow Current Analysis 7© Current Analysis Inc. All rights reserved.
  8. 8. enter google+  well placed to disrupt (especially those with weak cloud)  but today can only be positioned relative to Facebook  like Facebook -- a solution geared to the consumer market that warrants close integration with:  social media monitoring  customer service  call center solutions  business is still search, which may be out-moded interface  as a collaboration platform for the enterprise, wait and see Follow Current Analysis 8© Current Analysis Inc. All rights reserved.
  9. 9. Questions? Name: Jeremiah Caron Title: Vice President - Analysis Email: jcaron@currentanalysis.com Phone: +44 (0)20 8673 0662 Twitter: @j_caron Website: www.currentanalysis.com Follow Current Analysis 9© Current Analysis Inc. All rights reserved.

×