Lee Smallwood, Search, Google+ for businesses and brands

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Lee Smallwood's presentation on Google+ being a potential game changer in SEO from the Google+ for businesses and brands conference

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  • The challenge:How to improve the way users retrieve information from the web is actually limited by Goolge’s own search interface. Google's simple search box interface has successfully trained most users to abstract complex queries into few keywords, and as result, much context is lost as we are searching.In some way, Google Instant was a way to mitigate this problem by previewing results per keywords, but the search experience is still limited to a keyword index, regardless the interface Google wraps around with.Moving forward, what's interesting is how AI can help search - & NOT to discard the constraints of human language. In ML, constraints are good, and for searchEnd of day, human being still converse in sentences, not keywords.
  • The challenge:How to improve the way users retrieve information from the web is actually limited by Goolge’s own search interface. Google's simple search box interface has successfully trained most users to abstract complex queries into few keywords, and as result, much context is lost as we are searching.In some way, Google Instant was a way to mitigate this problem by previewing results per keywords, but the search experience is still limited to a keyword index, regardless the interface Google wraps around with.Moving forward, what's interesting is how AI can help search - & NOT to discard the constraints of human language. In ML, constraints are good, and for searchEnd of day, human being still converse in sentences, not keywords.
  • The challenge:How to improve the way users retrieve information from the web is actually limited by Goolge’s own search interface. Google's simple search box interface has successfully trained most users to abstract complex queries into few keywords, and as result, much context is lost as we are searching.In some way, Google Instant was a way to mitigate this problem by previewing results per keywords, but the search experience is still limited to a keyword index, regardless the interface Google wraps around with.Moving forward, what's interesting is how AI can help search - & NOT to discard the constraints of human language. In ML, constraints are good, and for searchEnd of day, human being still converse in sentences, not keywords.
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  • Lee Smallwood, Search, Google+ for businesses and brands

    1. 1. Social Search (SEO)& Social Signals#Gplusbrands
    2. 2. • Imagine if Google disappeared tomorrow… it would be annoying BUT would you find ways to fill in the gap… ?
    3. 3. Overview• Evolving with Google• Is SEO dead?• The ripple effect?• 3 key G+1 actions to implement immediately
    4. 4. Evolving with GoogleThe lines between Social and SEO are blurring.
    5. 5. Evolving with GoogleThe problem• Twitter & Facebook are private clubs• Google can only use signals it can see and can crawl – Nofollow – Dofollow
    6. 6. IMAGINE not having to worry about anonymous blog spam because you know exactly who the person is that wrote the article or comment = GREATER accountability and a better web.
    7. 7. Evolving with Google• Social Search (SEO): really interesting because it’s one of the areas where you don’t have to necessarily optimise for search engines• It’s new, interesting & future proofing
    8. 8. Is SEO dead? Move from an anonymous web to a web in which everybody has at least some idea of the reputation of an author
    9. 9. Some believe that Apple will displace Google as thesearch engine of Is SEO dead? Siri technology choice with its new
    10. 10. The ripple effect• https://plus.google.com/ripples
    11. 11. The ripple effect
    12. 12. 3 key G+1 actions to implement immediately1. Put your keyword(s) in profile links
    13. 13. • Not logged into Google• No backlinks• Ranking achieved using social media only
    14. 14. 3 key G+1 actions to implement immediately2. Claim your content using - rel="authorRich Snippits<a href=”[profile_url]?rel=author”>Google+</a>The + at the end of the ‘anchor text’ is important!
    15. 15. Finally…
    16. 16. Increase the number of social signals linking back to your contentASK !!!
    17. 17. Social Search (SEO)& Social Signals#GplusbrandsQUESTIONS

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