5 Reasons Social Marketing Is Critical to Your Business

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Short presentation I did for small business owners wanted to know more about content marketing and social media.

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5 Reasons Social Marketing Is Critical to Your Business

  1. 1. And, 4 things you can do about it.
  2. 2. Definition: Social media is online  communication in which individuals shift fluidly and flexibly between the role of audience and author. To do this they use social software that supports production of content without the requirement to know how to code.  Leaving footprints
  3. 3. 3 Things:  ◦ Content ◦ Conversation ◦ Software But, what’s really important about this, is that  it’s all On-Line
  4. 4. The Paradigm Shift – Search Engine  Marketing has changed the game
  5. 5. When  was the last time you did this?
  6. 6. Or this? 
  7. 7. This is  how it’s done today.
  8. 8. The Google Effect – INBOUND  MARKETING
  9. 9. Who is it affecting?  Everyone!
  10. 10. “On the internet, nobody knows you are a dog.” Source, Peter Steiner, The New Yorker
  11. 11. Start a blog  Create a Facebook page  Open a Twitter account  Link to at least 3 bookmarking sites 
  12. 12. Start a blog… it’s the best way to start  creating your company’s critical “content” and getting your message out.
  13. 13. Create a Facebook page… it’s the most used  social media platform today.
  14. 14. Open a Twitter account… and you’ll soon  understand how very powerful it can be.
  15. 15. Link to a bookmarking site… like Delicious,  Digg, or Netvibes to share and link
  16. 16. Strategize your marketing  Take you business on-line  Set up Social Media tools  Creating good content  Start quickly  Save time and money 
  17. 17. Available for more presentations  Available for consultations  This presentation is available  Let me know your contact information 
  18. 18. “Do I need to remind you that I have a huge Internet following?

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