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Commuter-packed trains stranded inside a tunnel. Thousands of cars recalled over safety fears. A coal ship shedding its cargo into the sea. Sound familiar? These days, the media is awash with corporate crises that have the power to scar reputations more deeply and rapidly than ever before. Social media is creating an army of citizen journalists, each with the ability to spread opinions or hearsay at dizzying speed. It’s more important than ever to ensure you have the planning, expertise and resource to manage communications during a crisis.