Coined in 1997 by Tom Peters in a Fast Company article titled “The Brand Called You”
Peters wrote, “ Regardless of age, position, or the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies. Our most important job is to be head marketer for the brand called You.”
Everyone has or should have goals that they set, whether personal or professional. There is no benefit to setting goals if you don’t strive to reach them. Your Personal Brand can provide the extra step needed to reach those goals.
Differentiating yourself by articulating your unique value
Your Personal Brand can be the deciding factor on whether you are promoted or hired. If your Personal Brand is not viewed as valuable and unique, you offer no compelling reason to be considered. It is important that your brand stands out from the competition.
A successful personal brand is one that is consistent. If it isn’t, you run the risk of confusing your target audience. Once confusion sets in, your credibility suffers and you will not be taken seriously. If you confuse your audience, you lose your audience.