An introduction to Personal Branding

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An introduction to personal branding

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An introduction to Personal Branding

  1. 1. MONDAY SEMINAR | 2014 PEAK COM MONDAY SEMINAR PERSONAL BRANDING: AN INTRODUCTION 10 FEB 2014 www.peakcom.eu
  2. 2. MONDAY SEMINAR | 2014 PERSONAL BRANDING 1. WHAT ARE WE TALKING ABOUT? 2. WHAT IS PERSONAL BRANDING? 3. WHY IS PERSONAL BRANDING ESSENTIAL TODAY? 4. HOW DO I START WITH PERSONAL BRANDING? 5. A SUCCESSFUL PERSONAL BRAND IS… 6. HOW DOES PERSONAL BRANDING RELATE TO WHAT WE DO? 7. Q&A
  3. 3. MONDAY SEMINAR | 2014 PERSONAL BRANDING 1. WHAT ARE WE TALKING ABOUT?
  4. 4. MONDAY SEMINAR | 2014 PERSONAL BRANDING OBVIOUSLY THIS…
  5. 5. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  6. 6. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  7. 7. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  8. 8. MONDAY SEMINAR | 2014 PERSONAL BRANDING BUT ALSO THIS…
  9. 9. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  10. 10. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  11. 11. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  12. 12. MONDAY SEMINAR | 2014 PERSONAL BRANDING AND THIS…
  13. 13. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  14. 14. MONDAY SEMINAR | 2014 PERSONAL BRANDING 2. WHAT IS PERSONAL BRANDING?
  15. 15. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  16. 16. MONDAY SEMINAR | 2014 PERSONAL BRANDING Personal Branding: Rationale Personal branding is also known as your career or professional brand. It is the way you present yourself to your colleagues and your online and offline networks. With the growth of LinkedIn, blogging, social networking, and search engines, it’s important that you portray your brand in a positive professional light. Just as a company differentiates itself by identifying and articulating its unique value proposition, you should do the same.
  17. 17. MONDAY SEMINAR | 2014 PERSONAL BRANDING Personal Branding (Extension) › Techniques identifying and promoting your personal brand › Individuals sense the need to ‘brand’ themselves today (as companies) • • • • Visibility Image & Reputation control on the internet Promoting a professional initiative/expertise Job opportunities
  18. 18. MONDAY SEMINAR | 2014 PERSONAL BRANDING Personal Branding: DNA • Personal projects • Career orientation • • • • Strengths Talents Added Value Differentiators • The ‘ME-UNIVERSE’ + My audiences • Fulfil ambitions + raise visibility • 1. Reflection, 2. Engagement, 3. Endurance
  19. 19. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  20. 20. MONDAY SEMINAR | 2014 PERSONAL BRANDING 3. WHY IS PERSONAL BRANDING ESSENTIAL TODAY?
  21. 21. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  22. 22. MONDAY SEMINAR | 2014 PERSONAL BRANDING GENERAL: • New communication platforms – New needs: visibility! • PB is essential today for everybody wanting to promote his/her professional project, expertise and added value • Increase notoriety • Promote uniqueness • Reputation control Parallels with corporate objectives
  23. 23. MONDAY SEMINAR | 2014 PERSONAL BRANDING FROM YOUR AUDIENCES’ PERSPECTIVE: • People like to do business with REAL people • It allows your message to grow and evolve as you do • It keeps you and your authenticity at the core of your business • Personal credibility • Establish the KNOW, LIKE & TRUST factor faster
  24. 24. MONDAY SEMINAR | 2014 PERSONAL BRANDING FROM YOUR OWN PERSPECTIVE: • • • • • • • • • + • Enhance self-awareness Better career control Realize professional mission Bring coherence between values and professional activity Dare using one’s talents, strengths and excellence for success Dare exploit the ME-UNIVERSE and nurture one’s difference Get out of the ‘anonymous’ zone; create visibility and presence Success and resilience Establish the KNOW, LIKE & TRUST factor faster AND exploit it to your advantage Creative job search (career change)
  25. 25. MONDAY SEMINAR | 2014 PERSONAL BRANDING 4. HOW DO I START WITH PERSONAL BRANDING?
  26. 26. MONDAY SEMINAR | 2014 PERSONAL BRANDING STEP 1 – MAKE AN INVENTORY OF YOUR OBJECTIVES What should be in your inventory?
  27. 27. MONDAY SEMINAR | 2014 PERSONAL BRANDING INVENTORY: • Clarification of projects – Vision, Mission, Objectives, Intentions – Needs, Audience Analysis • Clarification of my offering – What I have to offer – Added value – Contribution – Products/Services DISCOVERING YOUR BRAND
  28. 28. MONDAY SEMINAR | 2014 PERSONAL BRANDING STEP 2 – WHO AM I? What should you be reflecting on?
  29. 29. MONDAY SEMINAR | 2014 PERSONAL BRANDING WHO AM I? • Talents/Strengths – Knowhow/Expertise • What makes my difference?/My added value • My identity – Personality/Universe/Look – Passions/Values CRAFTING YOUR BRAND
  30. 30. MONDAY SEMINAR | 2014 PERSONAL BRANDING STEP 3 – WHAT IS YOUR COMMUNICATION STRATEGY? What should you be thinking of in order to generate a positive impact?
  31. 31. MONDAY SEMINAR | 2014 PERSONAL BRANDING COMMUNICATION STRATEGY? • Oral Communication – Talking about me – Persuade/Seduce/Charisma/Simplicity • Written Communication – Visual Identity – Business Card – My CV/My Biography – My presentations – Recognizable Tone Of Voice – Carefulness
  32. 32. MONDAY SEMINAR | 2014 PERSONAL BRANDING COMMUNICATION STRATEGY? • My visibility on the internet – SEO – Social platforms – Website – Blog • Networks • Audience approach – Audience knowledge/Outreach strategy CONNECTING YOUR BRAND
  33. 33. MONDAY SEMINAR | 2014 PERSONAL BRANDING STEP 4 – WHAT IS MY RECIPE FOR SUCCESS? What should I be doing to make my communication strategy work?
  34. 34. MONDAY SEMINAR | 2014 PERSONAL BRANDING SUCCESSFUL COMMUNICATION • ACTION & PERSEVERANCE • Maintain communication rhythm – Targeted – Ongoing • • • • Convey professional and personalized image Convey image through appearance Create original content Get involved and share
  35. 35. MONDAY SEMINAR | 2014 PERSONAL BRANDING SUCCESSFUL COMMUNICATION • • • • • Press articles & opinion pieces Blogging Memberships Books publishing Etc. MANAGING YOUR BRAND
  36. 36. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  37. 37. MONDAY SEMINAR | 2014 PERSONAL BRANDING 5. A SUCCESSFUL PERSONAL BRAND IS…
  38. 38. MONDAY SEMINAR | 2014 PERSONAL BRANDING • • • • • • • • • AUTHENTIC EASY TO UNDERSTAND SUSTAINABLE COHERENT RADIANT DIFFERENT CONNECTED CONSISTENT EVOLVING
  39. 39. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  40. 40. MONDAY SEMINAR | 2014 PERSONAL BRANDING SIX PERSONAL BRAND LESSONS FROM STEVE JOBS: • Build an appearance and be faithful to it • Nurture the mystery – few information on private life – keep projects secret as long as possible • Let others praise you – make them feel proud because they were part of the secret – nurture rumors • Invest yourself in situations whenever you feel it is appropriate to do so • Prepare yourself and your interventions as detailed as possible – create ‘presence scenarios’ • Believe in your destiny for being more convincing
  41. 41. MONDAY SEMINAR | 2014 PERSONAL BRANDING 6. HOW DOES PERSONAL BRANDING RELATE TO WHAT WE DO?
  42. 42. MONDAY SEMINAR | 2014 PERSONAL BRANDING • Everybody who is in need of a strong and authentic image in the context of his/her professional activities, AND who is convinced of the importance and power of differentiating themselves: Students C-level Management Entrepreneurs Consultants Freelancers Coaches Etc.
  43. 43. MONDAY SEMINAR | 2014 PERSONAL BRANDING › Personal Branding in Peak Com’s offering: Profiling & Positioning Opinion pieces/By-lined articles/Interviews Collaterals & Stationary Social Platforms Blogging/Microsites Content Development Content Curation Speaker’s Platforms Personal Storytelling Etc.
  44. 44. MONDAY SEMINAR | 2014 PERSONAL BRANDING 7. Q&A/DISCUSSION Should we advocate Personal Branding with our clients?
  45. 45. MONDAY SEMINAR | 2014 PERSONAL BRANDING
  46. 46. MONDAY SEMINAR | 2014 PERSONAL BRANDING Peak Com Kasteelstraat 20D 1600 Sint-Pieters-Leeuw chris.decroix@peakcom.eu www.chrisdecroix.com @Chris_Decroix http://about.me/chris_decroix

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