SlideShare is now on Android. 15 million presentations at your fingertips.  Get the app

×
  • Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
 

UXD v. Analytics - WIAD13 Ann Arbor

by Principal User Experience Specialist / IA at ProQuest on Feb 07, 2013

  • 1,335 views

**This version of our presentation is for World Information Architecture Day, Feb 9 2013 in Ann Arbor** Chris and Farris expose the differences between how user experience designers and analytics ...

**This version of our presentation is for World Information Architecture Day, Feb 9 2013 in Ann Arbor** Chris and Farris expose the differences between how user experience designers and analytics practitioners think. While UXD weave best practices and user research into their designs, digital analysts spend their time confirming or refuting hypotheses in a data-driven way. One approach is decidedly qualitative, the other decidedly quantitative. In this presentation you will learn through their conversations how it is possible to leverage both enlightened design and deep data to continuously optimize user experiences. If you work on either side of this debate, this is how to better state your case… and get along with the other side.

Statistics

Views

Total Views
1,335
Views on SlideShare
1,304
Embed Views
31

Actions

Likes
3
Downloads
0
Comments
0

3 Embeds 31

http://lanyrd.com 27
http://www2.edicion.pr.gov 3
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via SlideShare as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
Post Comment
Edit your comment

UXD v. Analytics - WIAD13 Ann Arbor UXD v. Analytics - WIAD13 Ann Arbor Presentation Transcript