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CIW China Internet Insights 2015
- 2. Copyright © 2015
All rights reservedCIW
CIW
China Internet Watch
Source: CNNIC, July 2015
485.00
513.10
537.60
564.00
590.56
617.58 632.00 648.75 667.69
36.2%
38.3%
39.9%
42.1%
44.1%
45.8% 46.9% 47.9% 48.8%
0.0%
15.0%
30.0%
45.0%
60.0%
0.00
250.00
500.00
750.00
1,000.00
2011.6 2011.12 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6
China Internet Users 2011-2015
Total number of internet users (million)
Internet penetration rate (%)
- 3. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
317.68
355.58
388.25
419.97
463.76
500.06
527.05
556.78
593.57
65.5%
69.3%
72.2%
74.5%
78.5%
81.0%
83.4%
85.8%
88.9%
0.0%
25.0%
50.0%
75.0%
100.0%
0.00
200.00
400.00
600.00
800.00
2011.6 2011.12 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6
China Mobile Internet Users
Scale of mobile internet users (million)
Proportion of mobile internet users to total internet users
- 4. Copyright © 2015
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China Internet Watch
72.5%
27.5%
72.1%
27.9%
Urban Rural
China Internet Users: Urban v.s. Rural
2014.12 2015.6
Source: CNNIC, July 2015
- 5. Copyright © 2015
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CIW
China Internet Watch
42.1%
85.1% 85.1%
74.7%
56.5%
28.8%
13.3%
19.0%
65.6%
69.8%
47.5%
24.2%
8.2%
2.5%
<10 10 to 19 20 to 29 30 to 39 40 to 49 50 to 59 >60
China Internet Users by Age Group
Urban Rural
Source: CNNIC, July 2015
- 6. Copyright © 2015
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CIW
China Internet Watch
56.4%
43.6%
55.1%
44.9%
Male Female
Gender Structure of Internet Users in China
2014.12 2015.6
Source: CNNIC, July 2015
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CIW
China Internet Watch
1.7%
22.8%
31.5%
23.8%
12.3%
5.5%
2.4%1.8%
23.8%
31.4%
23.2%
13.0%
4.3%
2.4%
<10 10 to 19 20 to 29 30 to 39 40 to 49 50 to 59 >60
China Internet Users by Age Group
2014.12 2015.6
Source: CNNIC, July 2015
- 8. Copyright © 2015
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CIW
China Internet Watch
11.1%
36.8%
30.6%
10.4% 11.0%
12.4%
36.5%
30.5%
8.8%
11.8%
Primary school &
lower
Junior high school Senior high school/
vocational school
Junior college Bachelor degree and
higher
China Internet Users by Educational Background
2014.12 2015.6
Source: CNNIC, July 2015
- 9. Copyright © 2015
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CIW
China Internet Watch
23.8%
0.5%
3.4%
0.6%
2.2%
14.2%
5.8%
3.9% 3.7%
22.3%
2.3%
6.3%
2.8%
7.7%
24.6%
0.4%
3.7%
0.5%
2.3%
13.5%
5.6%
4.7%
3.7%
22.3%
2.7%
5.2%
3.0%
7.7%
Student General staff in
government
Middle manager in
company
Technician Production worker Migrant worker Retiree
Occupation Structure of Internet Users in China
2014.12 2015.6
Source: CNNIC, July 2015
- 10. Copyright © 2015
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CIW
China Internet Watch
2.2%
15.2%
10.7%
8.1%
10.3%
18.8%
20.2%
8.7%
5.7%6.2%
11.2%
9.8%
7.3%
8.9%
21.0%
22.4%
8.2%
5.0%
No income <500 yuan 501-1,000 1,001-1,500 1,501-2,000 2,001-3,000 3,001-5,000 5,001-8,000 >8,000
China Internet Users by Income Group
2014.12 2015.6
Source: CNNIC, July 2015
- 11. Copyright © 2015
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CIW
China Internet Watch
70.8%
43.2%
85.8%
34.8%
15.6%
68.4%
42.5%
88.9%
33.7%
16.0%
Desktop Laptop Cellphone Tablet Television
Internet Access Devices of Internet Users in China
2014.12 2015.6
Source: CNNIC, July 2015
- 12. Copyright © 2015
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CIW
China Internet Watch
90.7%
18.1%
31.1%
14.2%
18.0%
90.4%
18.6%
33.7%
14.0%
18.0%
Home Internet bar Workplace School Public place
Types of Scenarios for Accessing Internet
via Computer in China
2014.12 2015.6
Source: CNNIC, July 2015
- 13. Copyright © 2015
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CIW
China Internet Watch
18.7
19.9 20.5
21.7
25.0
25.9 26.1 25.6
2011.12 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6
Average Internet Usage Time in a Week in China
Source: CNNIC, July 2015
- 14. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
522.23
536.15
429.14
454.34
80.5% 80.3%
77.1% 76.5%
0.0%
37.5%
75.0%
112.5%
150.0%
0.00
150.00
300.00
450.00
600.00
2014.12 2015.6
The Number of Search Engine Users in China
Total users (million)
Mobile search engine users (million)
Proportion of search engine users to total internet users
Proportion of search engine users to total mobile internet users
- 15. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
518.94
554.67
415.39
459.59
80.0%
83.1%
74.6%
77.4%
0.0%
37.5%
75.0%
112.5%
150.0%
0.00
150.00
300.00
450.00
600.00
2014.12 2015.6
China Internet News Users
Total users (million)
Mobile internet news users (million)
% of total internet users
% of total mobile internet users
- 16. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
361.42
373.91
236.09
270.41
55.7% 56.0%
42.4% 45.6%
0.0%
37.5%
75.0%
112.5%
150.0%
0.00
95.00
190.00
285.00
380.00
475.00
2014.12 2015.6
Number of Online Shoppers/Mobile Online Shoppers in
China
Total online shoppers (million)
Mobile online shoppers (million)
Proportion of total online shoppers to total internet users
Proportion of total online shoppers to total mobile internet users
- 17. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
172.67 176.39
118.72
129.06
26.6% 26.4%
21.3% 21.7%
0.0%
37.5%
75.0%
112.5%
150.0%
0.00
45.00
90.00
135.00
180.00
225.00
2014.12 2015.6
China Group Buying Users
Total users (million) Mobile group buying users (million)
% of total internet users % of total mobile internet users
- 18. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
304.31
358.86
217.39
275.79
46.9%
53.7%
39.0%
46.5%
0.0%
37.5%
75.0%
112.5%
150.0%
0.00
90.00
180.00
270.00
360.00
450.00
2014.12 2015.6
China Online Payment Users
Total users (million) Mobile payment users (million)
% of total internet users % of total mobile internet users
- 19. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
221.73
229.03
134.22
167.72
34.2% 34.3%
24.1%
28.3%
0.0%
37.5%
75.0%
112.5%
150.0%
0.00
57.50
115.00
172.50
230.00
287.50
2014.12 2015.6
China Online Travel Users
Total users (million) Mobile travel users (million)
% of total internet users % of total mobile internet users
- 20. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
26.6%
13.5% 13.0%
7.6%
26.8%
13.3% 13.8%
6.2%
Online train ticket booking Online air ticket booking Online hotel booking Online holiday service
Types of Online Travel Service in China
2014.12 2015.6
- 21. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
78.49 78.49
12.1%
11.8%
11.6%
11.8%
11.9%
12.0%
12.1%
0.00
19.75
39.50
59.25
79.00
98.75
2014.12 2015.6
China Online Finance Users
Total users (million) Usage rate
- 22. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
587.76
626.26
507.62
540.18
91.2% 90.8%90.6% 91.0%
70.0%
85.0%
100.0%
115.0%
130.0%
0.00
175.00
350.00
525.00
700.00
2014.12 2015.6
China Instant Messenger Users
Total users (million)
Mobile instant messenger users (million)
% of total internet users
- 23. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
248.84
204.32
170.83
162.27
38.4%
30.6%30.7%
27.3%
0.0%
37.5%
75.0%
112.5%
150.0%
0.00
62.50
125.00
187.50
250.00
312.50
2014.12 2015.6
China Weibo Users
Total users (million) Mobile Weibo users (million)
% of total internet users % of total mobile internet users
- 24. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
365.85
380.21
248.23
266.99
56.4% 56.9%
44.6% 45.0%
0.0%
37.5%
75.0%
112.5%
150.0%
0.00
100.00
200.00
300.00
400.00
2014.12 2015.6
China Online Gaming Users
Total users (million) Mobile gaming users (million)
% of total internet users % of total mobile internet users
- 25. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
293.85
284.37
226.26
249.08
45.3%
42.6%
40.6%
42.0%
30.0%
34.0%
38.0%
42.0%
46.0%
50.0%
0.00
75.00
150.00
225.00
300.00
375.00
2014.12 2015.6
China Online Literature Users
Total users (million) Mobile literature users (million)
% of total internet users % of total mobile internet users
- 26. Copyright © 2015
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CIW
China Internet Watch
Source: CNNIC, July 2015
432.98
461.21
312.80
354.34
66.7% 69.1%
56.2%
59.7%
0.0%
37.5%
75.0%
112.5%
150.0%
0.00
120.00
240.00
360.00
480.00
600.00
2014.12 2015.6
China Online Video Users
Total users (million) Mobile video users (million)
% of total internet users % of total mobile internet users