This document contains statistics on mobile internet usage in China from 2013 to 2014. Some key findings include: - The total number of mobile internet users in China reached 857 million by June 2014. - Males accounted for 62.7% of users in the first half of 2014 compared to 60.2% of females. - The largest age group of users was between 25-30, making up 19.3% of users in the first half of 2014. - Android dominated the mobile operating system market with 89.9% share in the first half of 2014.

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CIW
China Generic Mobile
Statistics 2014
China Internet Watch
November 2014

2. Generic China Mobile Stats
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The total number of
mobile internet users
in China have reached
857 million
Source: MIIT, June 2014

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China
Mobile
Internet
Users
by
Gender
Group
Male Female
37.3% 39.8%
62.7% 60.2%
China Internet Watch
H2
2013
H1
2014
China Internet Watch Source: EnfoDesk, Sep 2014

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China
Mobile
Internet
Users
by
Age
Group
<24 25-30 31-25 36-40 >41
10.1% 9.7%
12.2% 11.4%
18.1% 19.3%
29.1% 31.5%
30.5% 28.1%
China Internet Watch
H2
2013
H1
2014
China Internet Watch Source: EnfoDesk, Sep 2014

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China
Mobile
Internet
Users
by
Geographical
Distribu@on
First Tier City Second & Third Tier City Other
39.6% 40.3%
47.3% 46.6%
13.1% 13.1%
China Internet Watch
H2
2013
H1
2014
China Internet Watch Source: EnfoDesk, Sep 2014

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China
Mobile
Internet
Users
by
Educa@on
Background
1.9% 2.2%
Primary School & Lower
Secondary School
High School/ Vocational School
Junior School
Bechelor Degree
Master Degree
13.0% 14.6%
17.6% 17.1%
33.7% 33.2%
31.5% 29.4%
China Internet Watch
2.3% 3.5%
H2
2013
H1
2014
China Internet Watch Source: EnfoDesk, Sep 2014

8. China
Mobile
Internet
Users
by
Occupa@on
Unemployed/ Retiree
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Freelancer/ Self-employed
23.20%
Worker
22.50%
Students
13.90%
White Collar
13.50%
5.30%
Civil Servant
8.60%
Other
13.00%
China Internet Watch
China Internet Watch Source: EnfoDesk, Sep 2014

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China
Mobile
Internet
Users
by
Income
Group
2.9% 3.9%
No Income
<1,000
1,000-1,999
2,000-2,999
3,000-3,999
4,000-4,999
5,000-7,999
8,000-11,999
>12,000
3.7% 3.6%
(yuan)
9.7% 9.8%
10.8% 10.6%
19.0% 17.7%
20.0% 19.8%
10.5% 10.6%
3.4% 3.4%
20.0% 20.6%
China Internet Watch
H2
2013
H1
2014
China Internet Watch Source: EnfoDesk, Sep 2014

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China
Mobile
Internet
Users
Daily
Time
Usage
1-4 Hours
47.80%
4-8 Hours
26.60%
< I Hour
9.50%
> 8 Hours
16.10%
China Internet Watch
China Internet Watch Source: EnfoDesk, Sep 2014

11. China
Mobile
Internet
Users
Usage
Time
Breakdown
32.3% 33.8%
China Internet Watch
Morning Forenoon Noon Afternoon Evening Midnight
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45.7%
43.2%
84.5%
22.7%
China Internet Watch Source: EnfoDesk, Sep 2014

12. China
Mobile
OS
Market
Share
in
H1
2014
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Android
Others
3.40%
iOS 89.90%
6.70%
China Internet Watch
China Internet Watch Source: iiMedia Research, August 2014

13. China
Mobile
Subscribers
by
Type
of
Telecommunica@on
4G
17.30%
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Network
in
H1
2014
2G
9.80%
3G
72.90%
China Internet Watch
China Internet Watch Source: iiMedia Research, August 2014

14. QoQ
Growth
Rate
of
China
Daily
Ac@ve
Users
on
Android
PlaOorm
+15%
+16%
+16%
+10%
+13%
Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014
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China Internet Watch Source: Baidu, 2014

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More stats on
• China mobile online advertising
• China mobile device market
• China mobile gaming market
• China mobile apps insights
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