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CIW China Internet Insights 2015

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This whitepaper delivers insights on China internet users. Download the latest whitepaper: China Internet Statistics http://ciw.me/2nuKsph

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CIW China Internet Insights 2015

  1. 1. China Internet Statistics 2015 China Internet Watch.com CIW
  2. 2. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 485.00 513.10 537.60 564.00 590.56 617.58 632.00 648.75 667.69 36.2% 38.3% 39.9% 42.1% 44.1% 45.8% 46.9% 47.9% 48.8% 0.0% 15.0% 30.0% 45.0% 60.0% 0.00 250.00 500.00 750.00 1,000.00 2011.6 2011.12 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6 China Internet Users 2011-2015 Total number of internet users (million) Internet penetration rate (%)
  3. 3. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 317.68 355.58 388.25 419.97 463.76 500.06 527.05 556.78 593.57 65.5% 69.3% 72.2% 74.5% 78.5% 81.0% 83.4% 85.8% 88.9% 0.0% 25.0% 50.0% 75.0% 100.0% 0.00 200.00 400.00 600.00 800.00 2011.6 2011.12 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6 China Mobile Internet Users Scale of mobile internet users (million) Proportion of mobile internet users to total internet users
  4. 4. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 72.5% 27.5% 72.1% 27.9% Urban Rural China Internet Users: Urban v.s. Rural 2014.12 2015.6 Source: CNNIC, July 2015
  5. 5. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 42.1% 85.1% 85.1% 74.7% 56.5% 28.8% 13.3% 19.0% 65.6% 69.8% 47.5% 24.2% 8.2% 2.5% <10 10 to 19 20 to 29 30 to 39 40 to 49 50 to 59 >60 China Internet Users by Age Group Urban Rural Source: CNNIC, July 2015
  6. 6. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 56.4% 43.6% 55.1% 44.9% Male Female Gender Structure of Internet Users in China 2014.12 2015.6 Source: CNNIC, July 2015
  7. 7. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 1.7% 22.8% 31.5% 23.8% 12.3% 5.5% 2.4%1.8% 23.8% 31.4% 23.2% 13.0% 4.3% 2.4% <10 10 to 19 20 to 29 30 to 39 40 to 49 50 to 59 >60 China Internet Users by Age Group 2014.12 2015.6 Source: CNNIC, July 2015
  8. 8. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 11.1% 36.8% 30.6% 10.4% 11.0% 12.4% 36.5% 30.5% 8.8% 11.8% Primary school & lower Junior high school Senior high school/ vocational school Junior college Bachelor degree and higher China Internet Users by Educational Background 2014.12 2015.6 Source: CNNIC, July 2015
  9. 9. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 23.8% 0.5% 3.4% 0.6% 2.2% 14.2% 5.8% 3.9% 3.7% 22.3% 2.3% 6.3% 2.8% 7.7% 24.6% 0.4% 3.7% 0.5% 2.3% 13.5% 5.6% 4.7% 3.7% 22.3% 2.7% 5.2% 3.0% 7.7% Student General staff in government Middle manager in company Technician Production worker Migrant worker Retiree Occupation Structure of Internet Users in China 2014.12 2015.6 Source: CNNIC, July 2015
  10. 10. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 2.2% 15.2% 10.7% 8.1% 10.3% 18.8% 20.2% 8.7% 5.7%6.2% 11.2% 9.8% 7.3% 8.9% 21.0% 22.4% 8.2% 5.0% No income <500 yuan 501-1,000 1,001-1,500 1,501-2,000 2,001-3,000 3,001-5,000 5,001-8,000 >8,000 China Internet Users by Income Group 2014.12 2015.6 Source: CNNIC, July 2015
  11. 11. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 70.8% 43.2% 85.8% 34.8% 15.6% 68.4% 42.5% 88.9% 33.7% 16.0% Desktop Laptop Cellphone Tablet Television Internet Access Devices of Internet Users in China 2014.12 2015.6 Source: CNNIC, July 2015
  12. 12. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 90.7% 18.1% 31.1% 14.2% 18.0% 90.4% 18.6% 33.7% 14.0% 18.0% Home Internet bar Workplace School Public place Types of Scenarios for Accessing Internet via Computer in China 2014.12 2015.6 Source: CNNIC, July 2015
  13. 13. Copyright © 2015 All rights reservedCIW CIW China Internet Watch 18.7 19.9 20.5 21.7 25.0 25.9 26.1 25.6 2011.12 2012.6 2012.12 2013.6 2013.12 2014.6 2014.12 2015.6 Average Internet Usage Time in a Week in China Source: CNNIC, July 2015
  14. 14. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 522.23 536.15 429.14 454.34 80.5% 80.3% 77.1% 76.5% 0.0% 37.5% 75.0% 112.5% 150.0% 0.00 150.00 300.00 450.00 600.00 2014.12 2015.6 The Number of Search Engine Users in China Total users (million) Mobile search engine users (million) Proportion of search engine users to total internet users Proportion of search engine users to total mobile internet users
  15. 15. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 518.94 554.67 415.39 459.59 80.0% 83.1% 74.6% 77.4% 0.0% 37.5% 75.0% 112.5% 150.0% 0.00 150.00 300.00 450.00 600.00 2014.12 2015.6 China Internet News Users Total users (million) Mobile internet news users (million) % of total internet users % of total mobile internet users
  16. 16. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 361.42 373.91 236.09 270.41 55.7% 56.0% 42.4% 45.6% 0.0% 37.5% 75.0% 112.5% 150.0% 0.00 95.00 190.00 285.00 380.00 475.00 2014.12 2015.6 Number of Online Shoppers/Mobile Online Shoppers in China Total online shoppers (million) Mobile online shoppers (million) Proportion of total online shoppers to total internet users Proportion of total online shoppers to total mobile internet users
  17. 17. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 172.67 176.39 118.72 129.06 26.6% 26.4% 21.3% 21.7% 0.0% 37.5% 75.0% 112.5% 150.0% 0.00 45.00 90.00 135.00 180.00 225.00 2014.12 2015.6 China Group Buying Users Total users (million) Mobile group buying users (million) % of total internet users % of total mobile internet users
  18. 18. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 304.31 358.86 217.39 275.79 46.9% 53.7% 39.0% 46.5% 0.0% 37.5% 75.0% 112.5% 150.0% 0.00 90.00 180.00 270.00 360.00 450.00 2014.12 2015.6 China Online Payment Users Total users (million) Mobile payment users (million) % of total internet users % of total mobile internet users
  19. 19. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 221.73 229.03 134.22 167.72 34.2% 34.3% 24.1% 28.3% 0.0% 37.5% 75.0% 112.5% 150.0% 0.00 57.50 115.00 172.50 230.00 287.50 2014.12 2015.6 China Online Travel Users Total users (million) Mobile travel users (million) % of total internet users % of total mobile internet users
  20. 20. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 26.6% 13.5% 13.0% 7.6% 26.8% 13.3% 13.8% 6.2% Online train ticket booking Online air ticket booking Online hotel booking Online holiday service Types of Online Travel Service in China 2014.12 2015.6
  21. 21. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 78.49 78.49 12.1% 11.8% 11.6% 11.8% 11.9% 12.0% 12.1% 0.00 19.75 39.50 59.25 79.00 98.75 2014.12 2015.6 China Online Finance Users Total users (million) Usage rate
  22. 22. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 587.76 626.26 507.62 540.18 91.2% 90.8%90.6% 91.0% 70.0% 85.0% 100.0% 115.0% 130.0% 0.00 175.00 350.00 525.00 700.00 2014.12 2015.6 China Instant Messenger Users Total users (million) Mobile instant messenger users (million) % of total internet users
  23. 23. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 248.84 204.32 170.83 162.27 38.4% 30.6%30.7% 27.3% 0.0% 37.5% 75.0% 112.5% 150.0% 0.00 62.50 125.00 187.50 250.00 312.50 2014.12 2015.6 China Weibo Users Total users (million) Mobile Weibo users (million) % of total internet users % of total mobile internet users
  24. 24. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 365.85 380.21 248.23 266.99 56.4% 56.9% 44.6% 45.0% 0.0% 37.5% 75.0% 112.5% 150.0% 0.00 100.00 200.00 300.00 400.00 2014.12 2015.6 China Online Gaming Users Total users (million) Mobile gaming users (million) % of total internet users % of total mobile internet users
  25. 25. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 293.85 284.37 226.26 249.08 45.3% 42.6% 40.6% 42.0% 30.0% 34.0% 38.0% 42.0% 46.0% 50.0% 0.00 75.00 150.00 225.00 300.00 375.00 2014.12 2015.6 China Online Literature Users Total users (million) Mobile literature users (million) % of total internet users % of total mobile internet users
  26. 26. Copyright © 2015 All rights reservedCIW CIW China Internet Watch Source: CNNIC, July 2015 432.98 461.21 312.80 354.34 66.7% 69.1% 56.2% 59.7% 0.0% 37.5% 75.0% 112.5% 150.0% 0.00 120.00 240.00 360.00 480.00 600.00 2014.12 2015.6 China Online Video Users Total users (million) Mobile video users (million) % of total internet users % of total mobile internet users
  27. 27. Sign up e-newsletter at ChinaInternetWatch.com to receive updates on China internet.

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