1. How effective is the
combination of your
main product and
ancillary texts?

2. • My digipack consists of a CD cover and a
magazine advert
• The digipack is a marketing tool
CD cover
(front
cover)
CD cover (back
cover)
Magazine advert

3. Synergy between the
artist and the digipack
Conor Maynard is a pop artist so we tried to show this by following conventions
of the pop genre. Below highlighted are common pop genre conventions use in
my digipack
Simple font
Plain
background on
front cover
Different image
to front cover
used for back
cover
If an image of the
artist is used, it is
usually aligned to
the side
Song title in
bold (on front
cover)

4. Synergy between the CD
cover and the video
The same clothing
is worn by the
artist in both the
cd cover and the
music video.
This is essential in
order for the artist
to be represented
correctly
Screenshot from music video

5. Synergy between the magazine
advert and the CD and the video
The same photograph and
typography is used in the
cd front cover and the
magazine advert.
This is because this is a
common convention.
It allows a potential
listener to identify the
artist and their new
single/album cover after
seeing the magazine
advert

6. Synergy between the magazine
advert and the CD and the video
The same location is used in the cd back cover and in the music video.
However this is not a common convention
It was used, in this case, to give the audience a glimpse into the artist’s
personality, character and background.
So the location used here links back to the artist’s background. This may be
something fans familiar with the artist prior to this song release and may be
something potential audience may relate to

7. • My artist already belongs to a label (Parlaphone
Records) which is home to popular pop and rock
artists
• The music video would most likely be shown on MTV
music channels which the biggest current hits such
as MTV Music, MTV Hits
• The magazine advert would most likely be featured
in teen girl magazines and some music magazines.