Employment Branding: Using Social Media to attract better candidates
Sourcecon2012
1. Cathy Henesey, SPHR
Sourcecon 2012
Atlanta, GA
Championing Social Media When
Everyone is Lagging Behind: a
Healthcare Sourcing Manager’s
Organizational Journey through
Sourcing Reform
2.
3.
4.
5. PR/Marketing vs. Recruiting
Recruitment Advertising Firm
Facebook, Twitter pages, URL
Metrics….or lack of them
Available Sources/usage
Linkedin.com, ATS, and other
websites
Interview/screening strategies
How I got started…………
6. Where are we today?
New RFQ for Advertising Firm – will create
new branding campaign
Decent usage of ATS and talent search
All candidates are being captured
Not all sources are being captured
Separate facebook page with Works4Us jobs
tab and new contract with Branchout
We own and have full edit of webpage –
Haven’t been able to adapt SEO or mobi YET!
Linkedin.com Recruiter Solutions license and
Careers page
Targeted Selection/DDI now mandatory for all
departments
7. Where are we today?
Take the Interview video screening and high
usage of Skype interviewing
Evaluating more skills testing tools and
evaluating a behavioral assessment tool.
Developing core interview guides for all
positions
Eliminated Monster and Careerbuilder
contracts – saving $100,000 in sources not
working; cut $200,000 in print ads first
year…
Hiring a Sourcing Specialist for the first
time
8. What can we learn from
Healthcare?
…..really SHARING BEST PRACTICES
Children’s Hospitals share information in
a listserv
Healthcare HR Association and
Healthcare Recruiting Associations
Copy the Competition….The Jones’ effect
Partner with Background check company
to share terminations of employees
Most wait for the right person and do
without until they find them…some jobs
stay open more than a year