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Webinar Tips
● Connect to audio using your computer’s microphone and speakers OR
Select “Use Telephone” after joining the ...
About Ideal
Ideal.com builds software to eliminate hiring mistakes.
Ideal instantly shortlists the best candidates for you...
About BambooHR
BambooHR is the #1 HR software for small and medium businesses.
We’re focused on setting HR free to do grea...
About Kelsie Davis & Ji-A Min
Kelsie Davis is an HR Insights Specialist for BambooHR, the leading
HR software solution for...
Intro: Challenges of the candidate market
1. Employer branding
2. Candidate experience
3. Total compensation
4. Unique tal...
2016’s Candidate Market
4 Ways To Compete For Talent
● Unemployment is down
● Turnover is up
● Finding talent is more
diff...
2016’s Candidate Market
4 Ways To Compete For Talent
The number one obstacle to candidates in the application process
is not knowing what it’s like to work at an organization....
Ask a few questions:
1. What is your reputation as an employer?
2. Why would someone want to work for you?
3. How are you ...
1. Employer Branding
4 Ways To Compete For Talent
What is your reputation as an employer?
1. Employer Branding
4 Ways To Compete For Talent
What is your reputation as an employer?
● Survey employees
○ Would you r...
Why would/wouldn’t someone want to work for you?
1. Employer Branding
4 Ways To Compete For Talent
Categorize the positive...
How are you currently communicating employer brand?
● Candidate Communication
● Employee Communication
1. Employer Brandin...
● 77% of job seekers would be willing to accept a 5% lower salary if the employer creates a great
impression through the h...
Job candidates have a negative impression if they:
● don’t hear back after submitting an application
● don’t hear back aft...
Go mobile
● 94% of smartphone job seekers use their smartphone to browse or
research job listings
-Searching for Work in t...
Simplify & shorten
● minimal screening Qs
● Don’t ask candidates to enter info already on their resume
● Don’t make candid...
Build real relationships
● “Despite the shift toward high-tech recruiting processes, high touch still reigns
supreme in ma...
● “Talent acquisition is a marketing role, not a sales one.”
-Maren Hogan, “Future of Talent Acquisition,” Talent Tech Lab...
Beyond a paycheck and standard benefits, what do you provide that
others can’t or don’t?
● Company Culture
● Work-Life Bal...
Company Culture
3. Total Compensation
4 Ways To Compete For Talent
Eight in 10 U.S. adults who are open to a new job or wh...
Work-Life Balance
3. Total Compensation
4 Ways To Compete For Talent
For Millennial workers, work-life balance and flexibi...
Unique Benefits
95 percent of Americans weigh job benefits and perks before deciding to
either stay put or take a new posi...
Social media
1. Facebook
Search: e.g., past or present female
Google employees AND past or present
software engineer emplo...
Social media (4-1-1 rule)
2. Snapchat
Campus recruiting: Higher Ed Snapchat Directory;
US & European schools
Tech recruiti...
Social media
3. Instagram
Hashtags: Search for potential candidates
Boolean search: e.g., site:instagram.com (sales
OR acc...
Networking
1. Your own recruiting events
2. Meetup.com
Search: www.meetup.com/find/
4. Unique Talent Pipelines
4 Ways To C...
Talent communities & marketplaces
1. Your own talent community: recruitment marketing (e.g., email
campaigns, newsletters,...
1. Social media: Facebook, Snapchat, Instagram
2. Networking: recruiting events, Meetup.com
3. Talent communities: interna...
Choose. Focus. Finish. Repeat.
● Employer Brand
● Candidate Experience
● Total Compensation
● Unique Talent Pipelines
What...
Learn more about intelligent shortlisting:
Ideal.com
contact@ideal.com
@Ideal
Learn more about the #1 HR software for SMBs...
4 Ways To Compete For Talent In A Candidate-Driven Marketplace
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4 Ways To Compete For Talent In A Candidate-Driven Marketplace

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86% of recruiters believe it’s currently a candidate-driven market. That’s why Ideal partnered with BambooHR for a presentation on competing for talent by (1) developing your employer brand; (2) creating a positive candidate experience; (3) offering a total compensation package; (4) using unique talent pipelines.

Learn more at: http://bit.ly/2dDmZNK

Published in: Recruiting & HR
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4 Ways To Compete For Talent In A Candidate-Driven Marketplace

  1. 1. Sponsored by
  2. 2. Webinar Tips ● Connect to audio using your computer’s microphone and speakers OR Select “Use Telephone” after joining the webinar ● All lines are muted to avoid background noise ● Ask questions at any time by typing them in the chat box ● Q & A at the end of the presentation ● links to the slides and recording will be sent to all registrants via email
  3. 3. About Ideal Ideal.com builds software to eliminate hiring mistakes. Ideal instantly shortlists the best candidates for your company using people analytics. Ideal empowers Talent Acquisition to make more precise, accurate and efficient hiring decisions.
  4. 4. About BambooHR BambooHR is the #1 HR software for small and medium businesses. We’re focused on setting HR free to do great work by creating software that automates operational tasks and enables strategic work. Top tools include employee data management, HR reporting, applicant tracking system, and performance management.
  5. 5. About Kelsie Davis & Ji-A Min Kelsie Davis is an HR Insights Specialist for BambooHR, the leading HR software solution for small and medium businesses. Her mission is to help HR create more strategic and impactful initiatives. She does this by researching, analyzing, and writing about all things HR—particularly topics helping HR professionals engage, attract, and maintain employees. Ji-A Min is the Head Data Scientist at Ideal. She helped design Ideal’s intelligent shortlisting platform that identifies the best applicants for open roles using people analytics. Ji-A has a Master’s in Industrial-Organizational Psychology and has been published on Recruiter.com, SHRM, and ERE on workplace diversity and data-based hiring.
  6. 6. Intro: Challenges of the candidate market 1. Employer branding 2. Candidate experience 3. Total compensation 4. Unique talent pipelines Summary: What you can do today to compete for talent 4 Ways To Compete For Talent In A Candidate-Driven Market
  7. 7. 2016’s Candidate Market 4 Ways To Compete For Talent ● Unemployment is down ● Turnover is up ● Finding talent is more difficult
  8. 8. 2016’s Candidate Market 4 Ways To Compete For Talent
  9. 9. The number one obstacle to candidates in the application process is not knowing what it’s like to work at an organization. —Why and How People Change Jobs, LinkedIn 1. Employer Branding 4 Ways To Compete For Talent
  10. 10. Ask a few questions: 1. What is your reputation as an employer? 2. Why would someone want to work for you? 3. How are you currently communicating employer brand? 1. Employer Branding 4 Ways To Compete For Talent
  11. 11. 1. Employer Branding 4 Ways To Compete For Talent What is your reputation as an employer?
  12. 12. 1. Employer Branding 4 Ways To Compete For Talent What is your reputation as an employer? ● Survey employees ○ Would you recommend us as an employer? ○ How satisfied are you with your total compensation? ○ How satisfied are you with your work/life balance? ○ How satisfied are you with growth opportunities? ● Survey candidates ○ Why did you decide to apply here? ○ How did you hear about us? ○ How was the timeframe? ○ What did you like, and what can we improve?
  13. 13. Why would/wouldn’t someone want to work for you? 1. Employer Branding 4 Ways To Compete For Talent Categorize the positives (these might be your EVPs) Address the negatives (if you can)
  14. 14. How are you currently communicating employer brand? ● Candidate Communication ● Employee Communication 1. Employer Branding 4 Ways To Compete For Talent
  15. 15. ● 77% of job seekers would be willing to accept a 5% lower salary if the employer creates a great impression through the hiring process —How To Rethink The Candidate Experience, CareerBuilder 2. Candidate Experience 4 Ways To Compete For Talent
  16. 16. Job candidates have a negative impression if they: ● don’t hear back after submitting an application ● don’t hear back after an interview ● receive an offer nowhere near their lowest acceptable terms —How To Rethink The Candidate Experience, CareerBuilder 2. Candidate Experience 4 Ways To Compete For Talent Have you tried applying to your own job posting?
  17. 17. Go mobile ● 94% of smartphone job seekers use their smartphone to browse or research job listings -Searching for Work in the Digital Era, Pew Research Center ● 44% of job seekers search only from a mobile device but 56% of Fortune 500 companies’ application processes are not mobile friendly -2016 Talent Attraction Study, Indeed 2. Candidate Experience 4 Ways To Compete For Talent
  18. 18. Simplify & shorten ● minimal screening Qs ● Don’t ask candidates to enter info already on their resume ● Don’t make candidates create a user account until necessary ● “Maybe [your recruitment process] includes one-touch applications that connect candidates to hiring managers without lengthy forms.” -Mason Stubblefield, VP of Rewards, Adobe 2. Candidate Experience 4 Ways To Compete For Talent
  19. 19. Build real relationships ● “Despite the shift toward high-tech recruiting processes, high touch still reigns supreme in many instances.” -Mason Stubblefield, VP of Rewards, Adobe ● “The most powerful convincing tool of all is a personalized one-on-one meeting or call with the CEO or other respected high-level executive.” -Dr. John Sullivan, ERE 2. Candidate Experience 4 Ways To Compete For Talent
  20. 20. ● “Talent acquisition is a marketing role, not a sales one.” -Maren Hogan, “Future of Talent Acquisition,” Talent Tech Labs To attract the best candidates: 1. Offer a transparent, respectful, and responsive job application: leverage software to automate / speed up processes. 2. Make it easy for job seekers to apply: mobile & simplify (e.g., the Tinder model). 3. Demonstrate that you genuinely care about the candidates’ needs and desires. 2. Candidate Experience 4 Ways To Compete For Talent
  21. 21. Beyond a paycheck and standard benefits, what do you provide that others can’t or don’t? ● Company Culture ● Work-Life Balance ● Unique Benefits 3. Total Compensation 4 Ways To Compete For Talent
  22. 22. Company Culture 3. Total Compensation 4 Ways To Compete For Talent Eight in 10 U.S. adults who are open to a new job or who are actively seeking a job say they are at least somewhat more likely to apply to a company that has won a great workplace award. —Gallup Panel
  23. 23. Work-Life Balance 3. Total Compensation 4 Ways To Compete For Talent For Millennial workers, work-life balance and flexibility are the biggest motivators for career track and retention. 15 percent would even trade promotions and pay increases for increased work-life balance. —University of Southern California, London Business School, and PwC
  24. 24. Unique Benefits 95 percent of Americans weigh job benefits and perks before deciding to either stay put or take a new position. —State of the Workplace: Benefits and Perks, Ask.com 3. Total Compensation 4 Ways To Compete For Talent
  25. 25. Social media 1. Facebook Search: e.g., past or present female Google employees AND past or present software engineer employees facebook.com/search/females/str/Google/pa ges-named/employees/str/software%20engin eer/pages-named/employees/intersect/ Groups: e.g., Albert's Job Listings & Referrals ~19K members 4. Unique Talent Pipelines 4 Ways To Compete For Talent
  26. 26. Social media (4-1-1 rule) 2. Snapchat Campus recruiting: Higher Ed Snapchat Directory; US & European schools Tech recruiting: DevSnap; 100+ Developers Facebook.com/WhatsYourSnapchat Google+ Snapchat Usernames community 4. Unique Talent Pipelines 4 Ways To Compete For Talent
  27. 27. Social media 3. Instagram Hashtags: Search for potential candidates Boolean search: e.g., site:instagram.com (sales OR account management OR business development) (san francisco OR Bay Area) 4. Unique Talent Pipelines 4 Ways To Compete For Talent
  28. 28. Networking 1. Your own recruiting events 2. Meetup.com Search: www.meetup.com/find/ 4. Unique Talent Pipelines 4 Ways To Compete For Talent Glassdoor's 2015 Recruiting Metrics: Revealed
  29. 29. Talent communities & marketplaces 1. Your own talent community: recruitment marketing (e.g., email campaigns, newsletters, events) 2. Slack: Create a new team: https://slack.com/create 3. Upwork for on-demand talent; Hired for tech; Ideal.com for sales 4. Unique Talent Pipelines 4 Ways To Compete For Talent
  30. 30. 1. Social media: Facebook, Snapchat, Instagram 2. Networking: recruiting events, Meetup.com 3. Talent communities: internal, Slack 4. Talent marketplaces: Upwork, Hired, Ideal.com 4. Unique Talent Pipelines 4 Ways To Compete For Talent
  31. 31. Choose. Focus. Finish. Repeat. ● Employer Brand ● Candidate Experience ● Total Compensation ● Unique Talent Pipelines What You Can Do Today 4 Ways To Compete For Talent
  32. 32. Learn more about intelligent shortlisting: Ideal.com contact@ideal.com @Ideal Learn more about the #1 HR software for SMBs: www.bamboohr.com Connect with BambooHR

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