The majority of property management professionals find connecting with vendors and suppliers helpful or educational.
Quotes from property management professionals.
Engaging and consistent branding that tells a story – in this case, Grace Hill is demonstrating commitment to the industry and celebrating/recognizing real people.
Creating Home is an inspirational Facebook Page for property management professionals. In this post, CH is sharing an idea from a community to inspire and recognize creative approaches to property management and resident activities.
CORT has pages for every region. They share photos from clients – which demonstrates a solid relationship and inspires other clients to share as well.
Apartment Guide typically focuses on the resident – that said, contests are excellent ways to reach new people and engage current fans.
LeaseHawk is a new name for our friends from multifamily Call Source. They’ve gotten creative and are donating $5 to the special Olympics in exchange for fans posting pictures of their mascot, Turbo, on the LeaseHawk Facebook page.
If you have something to say… use a photograph.
Apartment All Stars focuses on being a well-rounded resource for property managers by focusing on relevant industry news, ideas for communities, educational opportunities, and articles about leadership and career growth.
Consider LinkedIn a dinner meeting. Be considerate, conversational, helpful – but not too “salesy.”
When the conversations become hostile, competitive, and too pushy – users evacuate.
Appfolio has a well-rounded company page that includes products, services, helpful information and their branding/image.
RealPage connects with clients AND employees on their LinkedIn page.
Groups and Questions are the perfect opportunity to build name/brand recognition and establish credibility and thought leadership.
Stay up-to-date by following along on LinkedIn groups for regular industry updates, news, events and happenings.
As a vendor, it is possible to “make a sale” or “sign a contract” by using LinkedIn – but do so softly.
Multifamily Insiders is a website for property management professionals to share and learn from one another. They receive quite a bit of activity on LinkedIn as well.
Appfolio’s “propertymanager.com” website is an educational blog with links to whitepapers, webinars, and other free resources. To grow and expand their reach, they’ve created a group on LinkedIn.
Don’t miss an opportunity to establish thought leadership within the Answers section of LinkedIn.
Search by keywords, follow leaders and experts with “best answers” in relevant categories.
Twitter is under-used by many in our industry. Spikes in use occur during events, tradeshows and conferences. Much of the content is auto-fed from other websites, social networks and blogs.
Sharing helpful posts – but the “egg” creates a feeling of mistrust, a lack of credibility. Share photos of real people!
While Jonathan uses the company logo as the profile picture, you can see that he shares images of himself (authenticity) and others on this page as well as a call-to-action. His Following/Follower ratio is very good – adding to credibility.
RealPage shares industry updates, news and thoughts on their propertymanagementinsider.com blog – and auto-populates it to their Twitter page. Again, good use of photos and shareable content.
TAA has one of the best Pinterest pages in our industry. Informative, fun, unique…
Homes.com has a nicely organized Pinterest presence. Also see Creating Home’s page!
RentSpeak’s “Hall of Shame” made me laugh! This page is a good example of a well-rounded set of boards.
Don’t miss an opportunity to answer questions – even on Google+!
Vflyer’s page shares company and product information – and probably boosts their SEO rankings.
I love Appfolio’s Google+ page – mostly because I get to see the actual people that work there! They share relevant industry news and updates as well as those helpful posts I mentioned earlier from propertymanager.com.
Grace Hill is a leader in our industry for video use. Educational interviews are their main focus on this channel.
Property Solutions shares product and how-to videos. Check out the “video views” count!
Apartment Guide has a YouTube channel dedicated to educating and sharing with property management professionals.
Have cool trade-show swag? Don’t give it away to just anyone! Require a “check-in” (use a special to spread the word) to receive that must-have perk or a free trial.
The Training Factor has a business page on Foursquare. This is an opportunity to have employee-focused activities and contests.
We’ve come so far since the days of polaroid's and Kodak instamatic cameras – I don’t know why we want to go back to low-res, blurry images but apparently we are! So, get on board and get an account.
For Rent Media Solutions had an Instagram contest during NAA. They share random images and thoughts with followers. I’m not sure if it is intentional, but the consistent activity keeps their account and followers active between events.
Property solutions shares fun photos along with tidbits of relevant information on their account. Everyone is raving about how Tiffany shares behind-the-scenes photos of their workshop and employees.
B2B Social Media for Multifamily Vendors and Suppliers