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Strategies to Building a Successful Personal Brand through Social Media Presented By: Lisa McKenzie, Social Media Strategist

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About Us More than 60 years of combined business, branding, marketing and sales intelligence. Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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Our 90 minutes together <ul><li>Shift in Business </li></ul><ul><li>Social Media defined </li></ul><ul><li>4 keys to Social Media Success </li></ul><ul><li>Brand YOU </li></ul><ul><li>Strategies you can Bank on </li></ul><ul><li>Your Questions </li></ul>Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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Business and Web 2.0 <ul><li>The Digital shift in our personal & business lives </li></ul><ul><li>Your life, likes, dislikes, habits & relationships are open to everyone </li></ul><ul><li>Your digital footprint is permanent </li></ul><ul><li>Brands are much more accessible and want to have a voice to connect with their customer Connection = $$$$ </li></ul>Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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Social Media is a broadcast medium. Differences between traditional and social media? Social media is a 2-way conversation and FREE Traditional = Social = Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>600 Million users – growing at 33,000 new users an hour </li></ul><ul><li>250 Million are on Facebook EVERYDAY </li></ul><ul><li>Average user: </li></ul><ul><li>54% Female </li></ul><ul><li>29% 18 to 24 yrs old </li></ul><ul><li>34% income $26k to $50k </li></ul><ul><li>70% located outside of the U.S. </li></ul><ul><li>30% login via mobile device </li></ul><ul><li>spends more than 55 minutes per day on Facebook </li></ul><ul><li>has 130 friends </li></ul><ul><li>is connected to 80 pages, groups and events </li></ul><ul><li>creates 90 pieces of content each month </li></ul><ul><li>More than 150 million people engage with Facebook on external websites every month </li></ul><ul><li>Sources - Facebook.com http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/ </li></ul>Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>Twitter is a mini-advertisement about YOU on the internet every time you post. Every Tweet is a unique URL and therefore fresh SEO content. 106 Million users – growing at 300,000 per day 55 million Tweets per day </li></ul>A micro-blogging platform that is highly optimized to create brand awareness. <ul><ul><li>Average user: </li></ul></ul><ul><ul><li>52% Female 30% 26 to 34 yrs old 33% income $26k to $50k 70% located outside of the U.S. 30% login via mobile device </li></ul></ul>Sources - http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/ http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/

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<ul><li>100 Million users – growing one user per second, 1 million per 12 days </li></ul><ul><ul><li>Average user: </li></ul></ul><ul><ul><li>52% male, 41 years old. </li></ul></ul><ul><ul><li>53% have an annual income in excess of $100K </li></ul></ul><ul><li>* There were nearly two billion people searches on LinkedIn in 2010. </li></ul><ul><li>Source – Linkedin.com </li></ul>the world’s largest professional network on the Internet Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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4 keys to Social Media Success <ul><li>Measurable GOAL </li></ul><ul><li>Clear BRAND </li></ul><ul><li>Concise MESSAGE </li></ul><ul><li>Commitment to CONNECT & ENGAGE </li></ul>Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>GOAL - What do you want? </li></ul><ul><li>I want more brand visibility </li></ul><ul><li>I want to launch a new product </li></ul><ul><li>I want to find strategic alliances </li></ul><ul><li>I want to attract talented employees </li></ul>How do you plan to measure your success? Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>Clear BRAND </li></ul><ul><li>Who or What is a Brand? </li></ul>YOU Your BRAND follows you where ever you go. Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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Brand = Expectation <ul><li>Your brand image creates expectations. </li></ul><ul><li>It defines who you are, how you operate, and how you're different from your competitors. In essence, your brand image is a promise - a promise that must be kept. </li></ul>Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 <ul><li>Clear BRAND </li></ul>

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Lisa McKenzie Brands

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<ul><li>If it’s not fun, why do it </li></ul><ul><li>I consult, teach and speak on proven social media strategies </li></ul><ul><li>My expertise is social ecommerce and social influence </li></ul><ul><li>I work with businesses who specifically market to women </li></ul><ul><li>The end result must offer my audience more options, more joy, more ease, more respect, more control over their own lives and the people they care about. </li></ul>Lisa’s Brand Principals Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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What makes you different? What is YOUR Brand?

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YOU are your Brand <ul><li>Develop a strong virtual identity and strategy to clearly express your brand across all channels and social networks </li></ul><ul><li>Is it understood clearly in the minds of your customers? </li></ul><ul><li>Is there a gap between your image and identity? </li></ul><ul><li>Perception is reality </li></ul><ul><li>KEY WORDS are EVERYTHING </li></ul>Regardless of how many hats you wear, YOU are your brand. Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>What do you have to offer that differs from your competitors? </li></ul><ul><li>How well do you communicate? </li></ul><ul><li>What do you communicate? </li></ul>What is YOUR Differentiator? What is your Val-YOU? <ul><li>Clear BRAND </li></ul>

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Creating Brand You SEO <ul><li>Create a Facebook profile & business fan page </li></ul><ul><li>Build a LinkedIn Profile & Business Page </li></ul><ul><li>Create a Twitter Profile in your own name </li></ul><ul><li>Begin a blog using Wordpress or Blogger </li></ul><ul><li>Set up a G-mail account in your own name </li></ul>Platforms to communicate your Brand Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 <ul><li>Clear BRAND </li></ul>

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<ul><li>Concise MESSAGE </li></ul>Clear Message = Visibility, Credibility, Access, Opportunities How do you Express YOUR Brand?

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<ul><li>Concise MESSAGE </li></ul><ul><li>Links to your blog posts or articles about your industry </li></ul><ul><li>Inspirational thoughts to attract your ideal client </li></ul><ul><li>Tips that show how much you know & love your business </li></ul><ul><li>Valuable advice your network can use, even without you </li></ul><ul><li>Share new resources that you discover </li></ul>What to Post Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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Your customers are watching <ul><li>Your social posts </li></ul><ul><li>Your videos </li></ul><ul><li>Your pictures </li></ul><ul><li>How you interact, share & network </li></ul>Perception is reality Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 <ul><li>Concise MESSAGE </li></ul>

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YOU -> Your Network Their Network Their Network’s Network How far your message spreads? Your Circle of Influence

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<ul><li>Search, your NAME, Now. </li></ul>What does your digital footprint say about you? OR Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 <ul><li>Concise MESSAGE </li></ul>

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What happens in Vegas, stays on… Your digital footprint is permanent. Your digital footprint is YOUR BRAND.

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Become a valued resource to your network <ul><li>Stay Top of Mind by being consistently active and responding to other’s posts </li></ul><ul><li>Show expertise by sharing industry news </li></ul><ul><li>Promote others </li></ul><ul><li>Continue to grow your network online and offline </li></ul><ul><li>Commitment to Connect & Engage </li></ul>Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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Strategies You Can BANK On! Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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Strategy – Action Item #1 Buy your own domain name ww.LisaMcKenzie.com ($10year - GoDaddy.com) Use it to host a blog, or simple one page “ABOUT Me” Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>Register your Facebook & LinkedIn unique URL </li></ul>Strategy – Action Item #2 Before  After  Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>Write a short professional bio highlighting your differentiators, your skills, experience… </li></ul><ul><li>Ask yourself “what will someone gain by hiring or working with me?” </li></ul><ul><li>Make your bio Keyword rich to make it easy to find you in search engines i.e. IT professional, Spa Director, Interior Designer </li></ul><ul><li>List this Brand Bio on all your social media profiles </li></ul>Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Strategy – Action Item #3 Build Your Brand BIO

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<ul><li>Remove any posts, pictures that don’t show you in the best light </li></ul><ul><li>Un-tag yourself in friends’ photos </li></ul><ul><li>Join groups & pages to grow your network and offer value </li></ul>Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Strategy – Action Item #4 Clean up your existing profiles

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<ul><li>Connect with other brands </li></ul><ul><li>Show interest in their company by </li></ul><ul><li>Posting on their Facebook business pages </li></ul><ul><li>Congratulating them on new product launches </li></ul><ul><li>Sharing their news with your network </li></ul>Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Strategy – Action Item #5

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<ul><li>The good, the bad and the ugly, You NEED to know. </li></ul>SocialMention.com GoogleAlerts.com Tweetbeep.com Strategy – Action Item #6 Manage your Reputation Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>Give away your best information, </li></ul><ul><li>share your thoughts on your industry, </li></ul><ul><li>answer questions and give feedback in blogs and groups. </li></ul><ul><li>This will lead to quality referrals and top-notch clients. </li></ul>Strategy – Action Item #7 Become a Thought Leader Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>Use video to make an emotional connection, if pictures are worth 1000 words than videos at priceless. </li></ul><ul><li>Videos can bring you instant credibility and expedite the know, like and trust factor . </li></ul>Strategy – Action Item #8 Create an Emotional Connection Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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<ul><li>Social Media Success Series Starts April 7 th </li></ul><ul><li>9 modules of intensive webinar training on Proven Success Strategies. </li></ul>http://bit.ly/RewardPrice $297

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Visit our website at www.RedCarpetStrategies.com Connect with Us Facebook.com/RedCarpetStrategies @RedCarpetVIPs [email_address] Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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Thank you for your participation Your Questions? Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011