Social media bootcamp pt 2 super zoo


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Learn Tips and Tactics on how to use social media more effectively for your Pet Business.

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Social media bootcamp pt 2 super zoo

  1. 1. Social Media Boot Camp Part IITips And Tactics for Connecting With YourRetail Customers September 13, 2011There are Bigger Things to Fear Than SocialMedia! 617-437-9191 Creative Business Consulting Group 1
  2. 2. Word of Mouth Within “Communities” Is SwayingPurchase Decisions More Than Ever Before • 49% of Respondents Say They Give Advice to Others, Motivated by a Feeling of Solidarity With Other Shoppers • 59% Believe They Have an Advantage Over Manufacturers or Retailers Because the Internet Allows Them to Seek Other Opinions • 25% Are More Likely to Seek Others Opinions Now That Social Networking/online Communities Are AvailableSource: Yahoo 617-437-9191 Creative Business Consulting Group www.cbc-group.netIs Your Marketing Working Effectively ToConnect With Customers? 617-437-9191 Creative Business Consulting Group 2
  3. 3. Consumer Trust Is Central To The New MediaModel Did You Know? 25% Of All Time Online Is Spent Using Social Media (35 Min Day) 617-437-9191 Creative Business Consulting Group www.cbc-group.netPlanning Is Prospering: 60 Minutes To AchieveSocial Media Success 617-437-9191 Creative Business Consulting Group 3
  4. 4. Social Media Implementation Covers Four KeyAreas; Time Allocation May Change Daily People Assess Your Customers’ Social Activities Objectives Decide What You Want To Accomplish Strategy Plan What To Say And How Your Interactions With Customers Will Change Technology Decide Which Social Technology To Use 617-437-9191 Creative Business Consulting Group www.cbc-group.netPeopleShoppers Are Increasing Interacting WithRetailers Via Social Media 617-437-9191 Creative Business Consulting Group 4
  5. 5. PeopleFirst Step: Understand Where Your CustomersAre Participating with Social Media Learning Where Your Customers Are Participating Will Give You Direction For Where Your Business Should Begin To Participate The Goal Is To “Meet” Your Customers Where They Are And Engage With Them Regularly Where Do Your Current And Potential Customers Participate? Listen To Hear: How Your Customers Regularly Interact With Social Media Sites What’s Being Said About Your Company Where Messages Are Posted Where Users Spend Time How Much Is Being Discussed 617-437-9191 Creative Business Consulting Group www.cbc-group.netPeopleSet Up Tools To “Listen” To CustomerConversations About Your Business Google Alerts emails you whenever a chosen keyword is mentioned in any form of online content Google Blog Search scans the blogosphere for any keyword or phrase you input. SiteVolume reports how often keywords or phrases appear on Twitter, Digg, MySpace, YouTube and Flickr SocialMention enables you to search keywords and phrases by specific channel category (blogs, images, news,video, etc.), or as a whole, and to receive email alerts when a new mention is posted Don’t Forget To Assess And Listen To Where And How Your Competitors Are Participating In Social Media 617-437-9191 Creative Business Consulting Group 5
  6. 6. ObjectivesDefine Objectives and Strategy – Establish Clear,Quantifiable Goals•What Are You Looking To Get Out Of ASocial Media Marketing Program - TodayAnd In The Future? Expand Brand Or Product Awareness Build Or Enhance Brand Community Engage Fans And Convert Them To Customers Improve Customer Satisfaction What Steps Do You Need To Take To Make Your Social Media Strategy An Effective Tool To Grow Your Business? 617-437-9191 Creative Business Consulting Group ObjectivesDetermine Social Media Goals And ObjectivesBased On Business Goals And Capability •Xxx •Xxx •xxx 617-437-9191 Creative Business Consulting Group 6
  7. 7. StrategyDecide Where to Concentrate Your Efforts You Can’t Be Everywhere At Once – Start Slowly And Build Don’t be Overwhelmed; Avoid Paralysis By Analysis Start With One Social Media Program (I.E. Facebook) Learn The Basics Layer In More Functionality Incorporate Time Saving Applications Use Younger Employees (Or Children) To Mentor You Integrate Additional Social Media Application When You Are Ready Listen In On Social Search Sites (I.E Yelp!) And Start To Participate 617-437-9191 Creative Business Consulting Group www.cbc-group.netStrategyDetermine Which Social Media Tools To UseBased On Overall Goals And Objectives 617-437-9191 Creative Business Consulting Group 7
  8. 8. TechnologyMaximize Your Effectiveness And Minimize YourTime Commitment Using Scheduling Tools• Tweet Deck • Hootsuite - Desktop - Desktop Application That Shows Twitter, Application That Links Twitter, Facebook, Search And Followers On Facebook, Search And Followers One Screen On One Screen• Sendible • Friendfeed - Links Multiple - Connects All Social Media Applications From One Social Media Applications From Desktop Application. Allows For One Desktop View Scheduling of Future Posts. Creative Business Consulting Group www.cbc-group.netTechnologyMobile Technology Can Improve Efficiency AndResponsiveness When Out Of The Store Creative Business Consulting Group 8
  9. 9. Time ManagementTime Required To Participate On Social MediaWill Vary Based on Resources Allocated 617-437-9191 Creative Business Consulting Group Time ManagementUse A Calendar To Insure Social Media GoalsAlign With Overall Marketing Objectives 617-437-9191 Creative Business Consulting Group 9
  10. 10. Time ManagementWeekly Calendar Delivers Marketing Themes andMessages; Document Is Easily ImplementedTheme: Breed Week- Labs September Sunday Monday Tuesday Wed Thursday Friday Saturday Sept 18 Sept 19 Sept 20 Sept 21 Sept 22 Sept 23 Sept 24 Lab Quote Why We Love Labs How To Play Lab Photos We Love Our Lab Lab Toys FB only Contest Blog Post You Tube Facebook Facebook Facebook FacebookFacebook Facebook Reply to Fans Twitter Twitter TwitterTwitter Reply to Fans Twitter Reply to Fans Reply to Fans Reply to FansReply to Fans Link to Website Facebook Link to Website Reply to Fans The Desired Outcome Is An Integrated Campaign Focused On A Central Theme That Engages Customers Across A Range Of Relevant Applications 617-437-9191 Creative Business Consulting Group Content ManagementProviding Entertaining And EnlighteningContent Will Inspire Your “Community”• Answer The Question, “What Does My Audience Need?”• Remember the 40/30/30 Rule• Ask A Question Or Explain What’s Coming Next; Don’t Just Attach Links• Ask Opinions; Involve Your Fans• Provide Useful Information. Give Advice, Blog Posts, Pictures, Etc.• Share Your Brand Personality Creative Business Consulting Group 10
  11. 11. Content ManagementMake Your Content Interesting; YourCustomers Are Looking For Entertainment 617-437-9191 Creative Business Consulting Group www.cbc-group.netCBCG Can Help You Learn To Use SocialMedia Effectively For Your Business •Understand Business Opportunities Created by Using Social Media •Understand How Customers Are Using Social Media •Learn How to Create Social Media Marketing Programs That Engage Customers Daily •The Cost Saving Benefits Of Using Social Media for Your Business 617-437-9191 Creative Business Consulting Group 11
  12. 12. Follow Creative Business Consulting Group We Talk Retail In These Places! @RetailHelper Creative Business Consulting Group www.cbc-group.netBut Why Listen To Me? 25 + Years Retail Industry Experience Fortune 100 Senior Sales and Marketing Executive And Small Business Strategist Experienced Retail Strategist And Marketing Executive Helping Retailers Of All Size Design Successful Social Media Campaigns Since 2008 617-437-9191 Creative Business Consulting Group 12