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Communicating impact internally at Action for Children

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CharityComms
CharityComms

Liane Smith, Action for Children www.charitycomms.org.uk/events

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Measuring and Communicating Your Impact Conference 29 June 2011 CharityComms is the professional membership body for charity communicators. We believe charity communications are integral to each charity’s work for a better world. W: www.charitycomms.org.uk T: 020 7426 8877
Communicating impact internally at Action for children
Celebrating Success
On our own two feet campaign 1. Simple message 2. Easy for staff to understand what we were asking them to do to support us 3. Achievable targets
On our own two feet campaign Over 1,200 letters to MP’s later...
...We did it! • Immediate reaction • Maintain momentum • Staff DVD released to shout about the success
Celebrating Success
Delivering bad news
Lights, Camera, Action
Questions?

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Communicating impact internally at Action for Children