2. Mr and Mrs Armstrong own Fit ‘n’ Well gyms that
are franchised across Australia, and they want to
expand
So it was my job to find some information for them
about the fitness market to help their decision- be it
good or bad.
So I searched and read and analyzed and found three
really important and interesting areas of information
that could really encompass the critical points about
the New Zealand fitness industry!
3. The franchise industry in New Zealand rocks!
We have leading international growth rates (Germann, 2007)
There is a 94% initial surviving rate of new franchises
(Lord, 2009)
We beat Australia in both these fields! YAY!
Conveniently, we have barely any laws concerning
franchises (Germann, 2007)
People are starting to figure out that relaxing can be fun-
so leisure activities are up in demand! (Germann, 2007)
So, its looking pretty good
4.
5. Like...
People don’t actually like equipment based fitness (well
not many)
People like to walk! As much as 73.3% of certain age
groups in fact! (SPARC, 2008)
The purpose of gyms are becoming increasingly ‘social’
ones
This is called changes in the macro-environment of
fitness!
And New Zealand has an opening for a gym that
embraces this new demand
6. They are the leaders in innovative modern franchised gyms!
They offer...
Team based work outs
Their social!
Being franchises they obviously relate to Fit ‘n’ Well
They’re affordable too with is a bonus
So it would seem that its an easy concept to become as
great a gym in New Zealand as these two companies
7.
8. I recommended that...
They should critically consider franchising into New
Zealand (the market is healthy, strong and stable!)
They should adapt to the new macro-environment,
because that’s where the chance to be great is.
And to consider joining the FANZ (the only franchising
law enforcer in this part of town).
9. References
Germann, Stewart. (2007). Consider New Zealand Your Next Franchise
Development Stop. Franchising World, 15244814, Sep2007, Vol. 39, Issue 9.
Retrieved on March 9 2009 from http://web.ebscohost.com/
Lord, Simon (2009). Retrieved April 7 2009 from http://www.franchise.co.nz/artic
le/view/117
Sport and Recreation New Zealand. (2008). Sport, Recreation and Physical Activity
Participation Among New Zealand Adults: Key Results of the 2007/08 Active NZ
Survey. Wellington: SPARC. Published 2008 by Sport and Recreation New Zealand.
Retrieved on April 6 2009 from http://127.0.0.1:4664/redir?url=file%3A%2F
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hema%5Fid%3D8%26q%3Dsparc%2Bsurvey&src=8&schema=8&s=
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