2. • The first trailer shown was in a U.S film theatre in
November 1913 when Nils Granlund produced a
promotional film for the musical ‘The Pleasure Seekers’
which was described as ‘an entirely new and unique
stunt’ and was thus adapted from this moment to promote
the films being released by studios.
3. • The purpose of a film trailer is to market and advertise a
preview of a new film. This is usually done by highlighting the
main and most exciting parts within the film that is being
previewed through the trailer to gain a wider target audience.
• A film trailer is marketed through the cinema, television and
internet due to the mass availability of promotion within the
internet. This trailer has to achieve gaining an audience interest
under the two and a half minutes given to them. As this trailer
is used to promote and advertise essentially the product (the
movie itself) it must be exciting, gripping or outstanding to
catch the audience attention against the rest of the trailers and
make the audience want to view this film when released.
4. • Furthermore, the film trailers purpose is also to inform an
audience upon what type of film they are going to be
watching. This is shown through the main characters,
location, and music to suggest a genre of the movie in
which to gain the right target audience to go and watch
the movie within the cinema. The trailers purpose can
also been viewed as a unique selling point by making it
stand out from competitor movies and add to the
marketing campaign of the film.
5. • Finally, the purpose of a film trailer is to leave the viewer
in anticipation of the movie trailer they just watched, to
become excited and urged to view the movie when
released. This is important purpose because the
distributers must make sure the film trailers purpose is to
intrigue the audience without giving away too much
information about the plot as to give away the story itself.
