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Hashup Overview
- 1. Your phone’s social browser
- 2. Likes, posts, and trending friend activity. Landing page and chatroom for hashtags. List of websites for any hashtag. Live content fed from Twitter and IG.
- 3. Discover hashtags by category. See a list of trending hashtags. Link a site or photo to any hashtag. Submit site as main landing page.
- 4. We are in a mobile era 2005 Pope announced in St. Peter’s Square 2013 Pope announced in St. Peter’s Square
- 5. GSMA Intelligence 0.4B 1.6B 2.5B 2009 2013 2017 2014 There are more mobile devices than people in the world 67% Increase in use of mobile devices to access the internet in last 12 months (28.5% mobile) StatCounter
- 6. Yet, our model for web browsing hasn’t changed Netscape, circa 1994 IE, circa 2004 Google Chrome, 2014 Safari for iPhone
- 7. Use hashtags to give everyone in the world A better Way to browse and interact with content they care about On the mobile web.
- 8. 2011 2012 2013 2014 Super Bowl ads with hashtags Super Bowl ads with URLs 100% 50% 0% 57% 41% Hashtags are more important than URLs
- 9. July 2014 ComScore, MarketingCharts Millennials grew up completely social. 42% under 35 62% under 35 started for college students Their browser should be social too. $430B Discretionary spending by millennials July 2014 BCG
- 10. 80% Use hashtags In posts 45% Search Promoted hashtags 64% Would download an app to access exclusive mobile content We surveyed over 100 millennials
- 11. mau 945M 184M 150M Rev/user $6.30 $2.75 $4.50 $7.8B $665M $650M $650M revenue With 150M monthly active users
- 12. BRYON dharmanshu anuj President, CEO Lead engineer Project manager lauren david ashley Advisor, Target corp. Advisor, Bbva ventures Advisor, L2 think tank We’ve coded for We’ve worked for
- 13. Looking Forward UBER-IFICATION • Integrated web buttons • Automated ecommerce Love for buzz • Gratification for cross-networking posts • Perks instantly sent platforms • Android market • Website widgets • Browser plugins
- 15. #Fact: Integrating the mobile web with #hashtags unlocks unlimited use cases.
- 16. “If I would have asked customers what they wanted, they would have said faster horses.” -‐ Henry Ford It’s time to rethink our web browsing model, with mobile at the foundation.
Editor's Notes
- URLs 58% in 2012, 46% in 2013, 41% in 2014 Hashtags 1 ad in 2011 (Audi) 7% in 2012, 50% in 2013, 57% in 2014 http://www.web-strategist.com/blog/2013/02/04/2013-superbowl-ads-favor-urls-hashtags-not-facebook/ http://marketingland.com/hashtags-super-bowl-2014-72658 http://mashable.com/2011/02/02/audi-super-bowl-twitter-hashtag/
- They grew up completely digital (FB started for college students, over 50% of the people on Twitter, 90% of IG is under 35)
- They grew up completely digital (FB started for college students, over 50% of the people on Twitter, 90% of IG is under 35) http://www.bcg.com/media/PressReleaseDetails.aspx?id=tcm:12-152907